Bao Shi: Write a good novel, and a director may come to you.

  Bao Shi’s collection of novels "Baizhuang" published in 2003 includes "The Story of Zizhou".

  □ Yangcheng Evening News reporter Zhu Shaojie

  Recently, director Zhi Li signed a contract with writer Bao Shi, and reached a consensus on adapting Bao Shi’s novel The Story of Zizhou. The two sides will jointly make a film of the same name. The Story of Zizhou is a literary IP with great market value (which can be used to adapt the copyright material of TV series and movies). In August 2006, it won the seventh "Guangdong Luxun Literature and Art Award and Literature Award".

  In an exclusive interview with Yangcheng Evening News reporter, Zhi Li said that Bao Shi’s The Story of Zizhou made him read the characteristics of an era and a generation. The novel tells the story of an ordinary boy: a father who is rich in knowledge but poor, a beautiful and capable mother who loves money but is cold, and a 12-year-old boy can’t tell who is right or wrong. After his father died of illness, he went from the city to the town alone, went to his grandfather alone, and decided not to go back … … Zhi Li believes that The Story of Zizhou is a China version of Green Book, which tells the collision between rural and urban values in China. "Looking at the world of adults from the perspective of children is the uniqueness of this novel." He told reporters that the sincere feelings of three generations of grandfather, son and grandson in the novel made him cry twice.

  Zhi Li saw The Story of Zizhou through a friend’s introduction seven or eight years ago, and he was already very interested in the story. He believes that China films need to speak with content. "Today, the audience in China has become rational, and creators need to use good stories to achieve a double harvest of art and market." Although Bao Shi’s story is very delicate, there is still room for adjustment in film expression. Zhi Li said that he and his team are currently adapting The Story of Zizhou, hoping to start from the original story and bring out thoughts on social values.

  The Story of Zizhou is a companion piece of the film My Father and Mother. Bao Shi’s novella "Memorial" was adapted into the film "My Father and Mother", and the film won the Silver Bear Award at the 50th Berlin Film Festival, the Excellent Film Award at the China Film Watch Award in 1999, the Best Film Award at the 23rd Hundred Flowers Award, the Best Film Award at the 20th Golden Rooster Award, the Excellent Feature Film Award at the Shanghai Film Critics Award, the Sundance Film Festival Award in the United States and the Amethyst Award at the Iranian International Film Festival.

  It is reported that the film "The Story of Zizhou" will start at the end of this year and be released in 2020. Bao Shi accepted an exclusive interview with the reporter of Yangcheng Evening News. He said that the novel "The Story of Zizhou" was written for intellectuals of this era and reflected the historical brand of an era.

  Interview A wants to write about the situation of intellectuals.

  Yangcheng Evening News: What is the opportunity for this adaptation of The Story of Zizhou into a movie?

  Bao Shi: It has been 20 years since The Story of Zizhou was published. To be honest, it surprised me a little. In March this year, director Zhi Li approached me through a friend and asked about the purchase of the novel copyright. Soon he came to Guangzhou to sign the contract. When we first discussed it, the director also suggested that I be a screenwriter. For the sake of health and time, I declined and suggested that he hire someone else to be a screenwriter. Another factor is that I don’t want to be involved in this story again. The same thing made me do it for the second time, and I lost interest.

  Yangcheng Evening News: What kind of work is the Story of Zizhou in your creation?

  Bao Shi: This work was created in the 1990s, and it was published back and forth with the original "Memorial" of My Father and Mother. I hope to write about the situation of intellectuals at that time, including their living conditions, mental state and so on, through the story of Zizhou. The Story of Zizhou is just a shell, the core of which is to express and discuss the embarrassment of cultural people in society. They have neither money nor power, but they are particularly "stubborn". After the novel was published, it was included in one of my collections. When some friends saw it, they all said it was well written, and some even cried for it. Director Zhi Li told me that he was also very moved when he read this novel. I guess it was the emotion in this story that touched him.

  In this story, Zizhou’s father works in a group art museum and writes novels in his spare time. Life is poor and stubborn, and no one around him likes him. His classmates and friends, including his wife, don’t take him seriously In his hometown, a small town, people’s attitudes towards him are quite the opposite. Many people in the town, including his first lover, think that he can write novels and publish articles in newspapers and periodicals, which is very promising. I just want to show such a phenomenon through such a comparison. I don’t know what this phenomenon can mean.

  Being able to talk and feel is the premise of my cooperation with the director.

  B

  Yangcheng Evening News: What do you think of the role of the novel author in the film adaptation?

  Bao Shi: Film is the art of directors, and it is director-centered. As an original author or a screenwriter, you may have to obey the director’s feelings when creating. This is one of its characteristics. Then the author must understand this. But this is not to say that there is no author’s own voice. If you cooperate with a good director, and the director and the screenwriter respect and inspire each other, the screenwriter can provide better things to the director. The director has a vision and will recognize these things, which will add color to the work. If he meets a bad director, he will not adopt the writer’s good idea. In fact, there is nothing the author can do.

  Yangcheng Evening News: How did you choose the director? How to cooperate with the director?

  Bao Shi: According to my limited experience, it mainly depends on whether I can get along with the director. Being able to talk and have feelings is the premise of cooperation. Actually, I didn’t take the initiative to write a movie script. Since "My Father and Mother", others have been looking for me. All along, I have been writing novels at my own pace and from my own heart, and I have never thought of adapting them into movies. After "My Father and Mother", some directors came to me, and some of them were quite well paid, but I basically refused because I couldn’t talk properly and didn’t feel anything. Later, I only cooperated with director ZhangJiaBei in two films. One is Cherry, which was released and won several awards. ZhangJiaBei, an overseas Chinese in Japan, made a film in Japan, and once made a pottery humanoid, which had a certain influence. That year, he called me from Japan and wanted to shoot a story about mother’s love. Because he saw My Father and Mother, he thought I could write this story well, so he came to me. I didn’t say yes right away. I suggested to him that we’d better meet and talk, and then decide whether to cooperate or not when we feel it. Later, when he came back from Japan, we met in Shanghai and talked for a few days. I felt a little bit, so I wrote him "Cherry". The second film was called "Wind in the Sky" and was not released.

  Yangcheng Evening News: Novelists write sharply about the complexity of human nature in their works, but they may not be able to fully present it in movies. What do you think of this trade-off?

  Bao Shi: Generally speaking, novels are richer than movies. Novels are expressed in words, so there is a lot of room for imagination and tossing and turning, which can fully express the author’s own feelings. For example, when describing the beauty of a woman, you can imagine her beauty infinitely. Film is a weakness in this respect, because it fixes what you imagine. But its performance is very direct and intuitive. Therefore, some of the contents in the novel can’t be fully presented by the film, but it can only be said to be a regrettable art. But a good movie, it will express the words to the greatest extent possible. Classic movies can generally do it.

  On the other hand, words may not be able to do what is to be expressed in movies. For example, a very classic expression may not be able to say many words. So my understanding is that literature and film have their own strengths. Now there are some people who write novels and despise film creation. I don’t agree with this view. When a movie was made, it was made with real money. The adaptation of literary works into films also requires strict screening. He (the director) should either consider the box office factor or the possibility of winning the prize. Of course, the level of film production is mixed, but there are also rubbish writers in the writers’ team. Therefore, you have no need or qualification to despise other art categories. To put it another way, the writer’s works are published, published and then adapted into movies and TV series, which objectively plays the role of promoting literary works. Why not? So there is no need to refuse it.

  Young writers are not advised to write movies and TV scripts as soon as they come out.

  C

  Yangcheng Evening News: Novelists and literary works play an important role in the development of China’s film creation. On the other hand, film directors often complain that there are too few good scripts and stories. What do you think of this?

  Bao Shi: Most excellent films are full of characters and profound thoughts, all of which are adapted from literary works. This is already a consensus. Novelists can only write a good novel when they mobilize their rich life accumulation and work hard. When such a novel is to be adapted into a movie, its connotation and details are naturally much better than other scripts. Rather than film scripts adapted from excellent novels, most of them come from professional screenwriters. There is often a problem in the scripts they write — — The fabricated traces are heavy and make the audience feel fake.

  This phenomenon was very obvious in the 1980s.

  Professional screenwriters may pay too much attention to the plot, which is a prominent problem for them. Screenwriters and writers are actually two different ways of writing novels. Now the film, in fact, has a routine, forming a routine. But a good novel can’t fall into any routine, nor can it be repeated with any works.

  Yangcheng Evening News: Many young writers now want to be screenwriters. What do you think?

  Bao Shi: From my limited experience, I don’t recommend writing movies and TV plays as soon as I come out, because the success rate is relatively low. The output of movies is actually very limited, and the cycle is relatively long. There are only a few well-known directors. From the very beginning, I think it’s risky to write a script. From the most practical point of view, I suggest writing a novel first. It’s more likely that the novel will be published. With so many publications in China and almost no threshold online platforms, it’s relatively easy to publish a novel. Writing a movie is different. It’s better to write a good novel first. When a good novel comes out, a director may come to you.

How long does it take to prepare for the Shandong self-study exam?

In order to find a better and more stable job, many people will choose to take the self-study exam to improve their academic qualifications. So, how long does it take to prepare for the Shandong self-study exam?

Click to enter:If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

How long does it take to prepare for the Shandong self-study exam?

Generally speaking, the examination time for self-taught examination is twice a year, in April and October of each year. The specific examination schedule may vary according to different provinces. Therefore, you need to know and plan your time in advance.

For most majors, you need to start preparing for the exam at least three months in advance. Of course, if you have enough foundation or strong learning ability, the preparation time can be shortened appropriately. However, planning the preparation time in advance can help you better arrange your study plan and improve your study efficiency.

Besides time and length, preparation strategies and methods are also very important. First of all, you need to know the exam subjects and exam outline of your chosen major. Then, you can make a detailed study plan, including daily study time and content. In addition, you can also take some professional training courses or online classes to improve your learning effect.

Finally, we need to pay attention to psychological adjustment and time management. In the process of preparing for the exam, you need to maintain a positive attitude and sufficient confidence. At the same time, reasonable time management is also very important. You need to allocate your study time reasonably every day to avoid procrastination and waste of time.

Self-taught examination is flexible and open, with no entrance threshold and no contradiction between work and study. Applicants are not limited by academic qualifications, age and household registration, and they do not need to take the entrance examination. After entering the school, they can study in a completely independent way, which makes the majority of students develop the habit of being good at self-study. This is a very important ability and condition for achieving talents, and it will also gain more favorable advantages for entering the work in the future.

In addition, the gold content of the self-taught diploma is very high, which can be used for job interview, postgraduate entrance examination, textual research, civil service examination, promotion and salary increase, and settlement of points. Self-taught graduates are internationally recognized by some developed countries such as the United States, Britain, Canada and Australia, and it is also a very worthwhile choice to study abroad.

The above is related to the adult self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge, related news, etc. Please pay attention to the online self-taught examination channel of China Education.

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In April, 2024, all provinces registered for self-study exams in official website.

Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces

The special fund for film cultural heritage was established.

  The inaugural meeting of the special fund for social and cultural heritage was held in Shenzhen a few days ago. The fund will take "cultural heritage" as its main theme, and help China to inherit and develop its culture and spirit.

  At the conference site, Qi Guoqiang, director of the China Film Culture Heritage Special Fund, released a series of public welfare activities with the theme of film, culture and heritage, such as "The Little Inheritor of China Film Culture", "Youth Series Films" and the documentary about people’s interviews.

  According to Qi Guoqiang, in the future, the China Film Culture Heritage Special Fund will also take Luohu Loushang Cultural and Creative Industry Park as the base, take movies as the theme, and combine the elements of the times with the interests of young people to launch theme projects with cultural characteristics and modern flavor, such as master open classes, immersive experience halls, light and shadow time corridors, and film creative workshops, so as to build a cultural landmark with reputation and influence in Shenzhen.

Mr. Su reads history.

https://www.toutiao.com/a6702636771290645005/? tt_from=weixin&utm_campaign=client_share&wxshare_count=1×tamp=1586643731&app=news_article&utm_source=weixin&utm_medium=toutiao_ios& req_id=202004120622110100260772100089963B&group_id=6702636771290645005

1. The Xia Dynasty (about 2070- 1600 BC) was the first dynasty, which lasted for nearly 440 years. The main activity area was the middle and lower reaches of the Yellow River, which was equivalent to Shanxi, Henan and Hebei today.

2. Shang Dynasty (about 1600 BC-about 1046 BC)

3. Zhou Dynasty (1046-256 BC)

4. Qin Dynasty (221 BC-246 BC) In 221 AD, the Qin Dynasty destroyed six countries and established the first unified centralized dynasty. The Xiongnu and Donghu nationalities were in the north, but they had not yet contacted the western regions.

5. Western Han Dynasty (202 BC-8 AD) The Han Dynasty is now Xinjiang. The forces of the Western Han Dynasty entered the Korean Peninsula and incorporated half of its territory into China.

6. In the Eastern Han Dynasty (25-220), the war between the Han Dynasty and the northern Xiongnu continued, and after that, the Xiongnu split internally, and Xianbei took advantage of it to occupy all parts of Xiongnu.

7. The Three Kingdoms (220-265) In 220 AD, Cao Pi called Wei Di, in 221 Liu Bei called Han Di, and in 222, Sun Quan established the year number, which became the trend of the three kingdoms. The combined area of these three countries is the area of the Han Dynasty, of which Wei is the most powerful.

8. The Western Jin Dynasty (A.D. 266-A.D. 316) wiped out Wu in the West, ending the tripartite confrontation between the three countries.

9. Eastern Jin Dynasty (317-420)

10. The Sui Dynasty (581-618 or 619) ended the division for more than 400 years and reunified the whole country.

11. The territory of the pre-Tang Dynasty (618-907) shows that the Tang Dynasty was powerful at that time, and the development of the western and northern territories has surpassed any dynasty. In the late Tang Dynasty, the territory shrank greatly, and Tufan reached its peak, which was a great threat to the Tang Dynasty.

12. Five Dynasties and Ten States (907-979)

13. Northern Song Dynasty (960-1127) Among the major dynasties in China, the Song Dynasty was the smallest.

14. Southern Song Dynasty (1127-1276) During the Southern Song Dynasty, Mongolia rose, and soon it will wipe out the Asian powers and establish an unprecedented Mongolian empire. The dynasty established by Temujin can be said to be endless, and the iron hoof of the Yuan army has almost traveled all over Asia, and human beings have been unable to stop the pace of the Yuan Dynasty. The four Han dynasties in the picture all obeyed the emperor of the Yuan Dynasty and were under the control of the central government.

Top 4 popular stand-alone games in 2023. No one will talk about me this time, will they?

1 Diablo IV

Diablo 4 byRole-playing games produced and distributed by Blizzard.It is also a perfect continuation of the Diablo series. In the game, players can choose multiple occupations, and each occupation has its own skills and gameplay.

The game was updated with version 1.2.3 on December 6th. The version has been revised, such as fighting with Zier’s legion, racing against time, auxiliary tools, dungeons, blood season, and user interface experience in the new final dungeon "Zier Slaughterhouse".

2. the legend of zelda: Tears of the Kingdom

The legend of zelda: Tears of the Kingdom is an action-type game released by Nintendo, and it is the sequel to The Legend of Zelda: The Breath of the Wilderness.

It’s shocking to play this game on 4k TV, and the game has been well received by players since its release.It’s hard to imagine why a game can be so excellent. Nintendo is really attentive. I was shocked by the details in the game, the touching plot, the wonderful gameplay and the same puzzle. Everyone has their own solution, which is enough to play for hundreds of hours without repeating the same content. Refreshed my understanding of the game. The game can be a game, or it can be more than just a game. It can make you feel and gain a new understanding of life.

3. The Gate of Bode 3

"Bode Gate 3" is a role-playing game released by Larian Studios, whichIs an intoxicating role-playing game, which has a deep and nuanced plot.Unprecedented freedom, rich story line,And excellent game mechanism, which provides endless adventures for players.At the same time make high-risk decisions,

The beginning of the game is fascinating, so that players can quickly immerse themselves in the game. At the same time, the dialogue options and decisions of the game will affect the plot development of the game, which makes the game more interesting.Players can play with good friends, or take their own risks in single-player mode.

4 "Starry Sky"

The game "Starry Sky" is essentially a space version of the B-Club RPG, not the space game they advertised. Some netizens said that this game should not be called "Starry Sky" but it is still playable to explore the world and explore the new universe.

Now the Steam platform is at an all-time low, with a 30% discount on the national standard version, priced at 208.6 yuan, and a 75% discount on the digital advanced version, priced at 311.25 yuan.

My favorite "Die! I am surrounded by beautiful women, which ranks outside the 20 th place. There are not many people who are so popular and have fun.

Domestic beauty cosmetics have accelerated their rise, and what will sustain their development in the future?

Chao news client reporter Liu Yixin

In 2023, the smoke of double 11’s war has gradually dispersed. However, this big promotion has changed the face of the beauty industry and re-defined: the domestic beauty leader topped the Tmall beauty and skin care list for the first time in the past six years; Competition in the industry has intensified, and scientific and technological strength has become an important starting point for major domestic brands to break through. The high-quality development of China Beauty Town has attracted the attention of the industry. Recently, at the 7th China Cosmetics Industry Leaders Summit held in the town, technology and innovation became a hot word.

The high-quality development road of China Beauty Town has attracted the attention of the industry. Photography He Weiwei

The beauty industry has ushered in a new pattern.Domestic brands accelerate their rise.

Although the GMV of double 11’s beauty category was only 78.6 billion yuan in 2023, and the data declined, the leading brands of domestic beauty products still performed strongly and made a qualitative breakthrough, which led to a brand-new pattern in the beauty industry.

In 2023, double 11 Tmall’s TOP20 Brand List of Beauty and Skin Care showed that Polaiya ranked first with GMV of 2.219 billion yuan, L ‘Oré al ranked second with GMV of 2.003 billion yuan, Lancome ranked third with GMV of 1.836 billion yuan, Estee Lauder ranked fourth with GMV of 1.566 billion yuan, and Winona ranked fifth with GMV of 1.286 billion yuan.

First of all, from the list, Polaiya advanced four places, becoming the first place, Winona ranked fifth, and entered the top five for the first time. Nature Hall advanced six places, ranking 13th, and Kerfumei, which did not enter the TOP20 in 2022, ranked 17th this time.

For consumers, ranking first or last is not important, but it has unusual significance for brands and domestic beauty cosmetics, which indicates that under the new beauty pattern, domestic brands have ushered in a new development stage.

Tang Xiujie, an analyst in the beauty and nursing industry of Zheshang Securities, believes that the results of this year’s double 11 promotion show that international brands have weakened, especially Japanese and Korean brands have fallen off the list, while domestic brands have accelerated their rise.

Looking back on the e-commerce promotion in recent years, before 2015, because international brands did not pay attention to online sales, the e-commerce platform was dominated by domestic products. However, since 2016, major international brands have successively settled in the Tmall platform and made efforts. After that, domestic brands gradually lost their dominance in the e-commerce platform. Especially since 2018, domestic brands have been at a disadvantage in e-commerce sales. For example, in Tmall double 11 from 2018 to 2022, the top three or even the top four in the beauty list are international brands.

Proya Hou Juncheng: Technological innovation leads the high-quality development of domestic products.

As the leader of domestic beauty products, Polaiya’s rise and breakthrough has become the industry benchmark.

At the China Cosmetics Industry Leaders Summit, Hou Jun, Chairman of Polaiya (603605.SH), told the story of how cosmetics enterprises can achieve scientific and technological innovation and quality development based on the company’s 20-year practice.

In the first three quarters of this year, Polaiya Company achieved a total revenue of 5.249 billion yuan. This is a milestone for the company. For the first time, Polaiya has become the largest cosmetics listed company in China in terms of revenue. During the just-concluded "Double Eleven" period, Polaiya brand won the beauty category of Tmall platform and Tik Tok platform, which not only broke the best record of Polaiya brand, but also created a new history of cosmetics enterprises in China. "This is consumers’ full affirmation of Polaiya." Hou juncheng said.

"In the past few years, we have continuously increased investment in scientific research, introduced a number of advanced R&D equipment and talents at home and abroad, and established close cooperative relations with well-known raw material suppliers, scientific research institutions and universities at home and abroad, and are at the forefront of scientific research and innovation of domestic cosmetics enterprises." Hou Jun shared some specific practices of the company in scientific and technological innovation with other big coffee companies.

At the recent 20th anniversary strategy conference, Polaiya Company also disclosed the situation of Shanghai R&D Center and Hangzhou Longwu R&D Center for the first time, showing the company’s scientific and technological strength to the public in an all-round and three-dimensional way. Obviously, the R&D Innovation Center and the International Academy of Sciences have become the innovation engines of Polaiya Company. The strategy conference also unveiled the company’s 20-year-old scientific research strength work-Polaiya Energy Essence, further improved the new Polaiya Energy Series listed in September this year, and committed to providing consumers with anti-aging root solutions. It is understood that Polaiya Energy Essence will be officially listed in January next year.

Freda Gao Chunming: Continuous innovation is the only way for brands.

"China cosmetics are entering the golden age of brand rise, and global cosmetics are entering China time." Gao Chunming, deputy general manager of Freda, made his judgment clear at the China Cosmetics Industry Leaders Summit.

Dr. Yi Lian and Dr. Ai Er, owned by Freda (600223.SH), are also outstanding domestic brands in recent years. The company’s performance has grown by leaps and bounds, from 221 million yuan in 2018 to 1.969 billion yuan in 2022, an increase of nearly eight times in four years.

"From the perspective of the history of global economic development, a world-class consumption center will surely breed a world-class brand." Gao Chunming made an in-depth study on the history of the world economy and cosmetics. For example, he said, L ‘Oreal was born when the European economy rose, Estee Lauder was born when the American economy rose, Shiseido was born when the Japanese economy rose, and Amore was born when the Korean economy rose. At present, the cosmetics market in China has become the second largest market in the world, and he predicts that a world-class cosmetics brand in China will be produced in the next 10 years.

However, it is not so easy for domestic brands to stand out as world-class super brands. "To become a world-class brand, first of all, your products must have long-term vitality." Gao Chunming believes that continuous innovation is the only way. Taking Dr. Ai Er as an example, he described how brands make efforts in demand innovation, technology innovation, raw material innovation, category innovation and channel innovation. The brand broke through the scale of one billion in four years, and created a new track for micro-ecological skin care.

Gao Chunming also discussed with big coffee makers in other industries-where are the opportunities for China cosmetics brands in the future?

"The biggest opportunity is hidden in non-customers, which is a new business opportunity." Gao Chunming said that why non-customers don’t buy your products is actually more worthy of attention than why they buy them, because it will provide opportunities for brand improvement. Now there is a tendency in the industry: excessive trust in big data and algorithms. Gao Chunming believes that this may make the brand narrower and narrower. Everyone only pays attention to the target customers, and there is a high probability that they will fall into homogenization competition. Gao Chunming believes that letting non-customers see your brand advertisements will increase the satisfaction of existing customers.

Deeply cultivate scientific research and innovation, and the race of "long-term doctrine" continues.

Deng Wenhui, an industry analyst of Guolian Securities, said that according to the double 11 list of Tmall Beauty Cosmetics and the data of many third-party organizations, in 2023, domestic brands in double 11 achieved a breakthrough from "quantity" to "quality". Deng Wenhui further analyzed that there are three reasons behind the new pattern of the industry. First, consumers are more rational in placing orders and emphasize cost performance; Second, domestic brands cultivate their own internal strength, constantly increase their scientific and technological strength, and build their own "scientific ecology" in terms of self-developed ingredients and raw material innovation; Third, under cultural self-confidence, consumers no longer blindly worship foreign brands.

Photo courtesy of vision china.

In this year’s double 11 Promotion, the exclusive self-developed ingredients are often the signboard of each family, and each family continues to tap the potential in raw material innovation. In July this year, the filing data of new cosmetic raw materials of the State Food and Drug Administration showed that more than 60 new raw materials had been registered, and most of them were reported by domestic enterprises, among which the number of anti-aging ingredients was the largest. Taking the new track of synthetic biology as an example, it soon attracted the layout of companies such as Huaxi Bio, Polaiya, Betani, Freda, Juzi Bio and Marubi Co., Ltd. The existing raw materials of biosynthetic cosmetics include hyaluronic acid, collagen, astaxanthin, ergothionine, ginsenoside, polypeptide synthesized by enzymes, arbutin and so on.

Zheshang Securities Tang Xiujie believes that the competition in the beauty industry is intensifying, and if domestic products want to stand out, hard manufacturing and soft power are indispensable. The R&D strength has been the focus of domestic beauty companies’ competition, and weak brands are prone to growth bottlenecks.

In terms of R&D expenses, according to the data of the third quarterly report of cosmetics listed companies, in the first three quarters, there were five companies whose R&D expenses exceeded 100 million yuan, of which China Hi Bio (688363.SH) was 277 million yuan, Betaine (300957.SZ) was 181 million yuan, Polaiya was 128 million yuan, and shanghai jahwa (600315.SH) was 1. Judging from the year-on-year growth rate, in the first three quarters, Betani increased by 44%, Polaiya increased by 32%, Freda increased by 25%, shanghai jahwa increased by about 10%, and Huaxi Bio increased by 0%. Judging from the amount, the R&D expenses of Polaiya and Betani in the first three quarters of this year have exceeded the whole year of last year.

In terms of the number of patents, Polaiya has 234 patents, 17 new patents and 18 new patent applications in the first half of 2023. Huaxi Bio obtained 395 patents, and 58 new patents were added in the first half of the year. These patented technologies mainly focus on functional sugars and amino acids. Bettini’s patents mainly focus on Yunnan characteristic plant extracts, which is also the company’s independent research and development technology. The company claims to have a number of core technologies and patents in this field. Freda has 31 patents in the first half of the year, and 37 new products have been developed and put into production. Shanghai jahwa didn’t disclose it in the first half of last year. Only in 2022, when the annual report was disclosed, 9 national authorized invention patents and 43 patent applications were added.

Analysts believe that domestic beauty brands focus on scientific research to build their own scientific and technological strength, which is a good start, but compared with international brands, the amount and duration of investment are far from enough. For example, L ‘Oré al’s R&D investment in 2022 is as high as 1.139 billion euros, about 8.8 billion yuan. Moreover, behind every heavy product like L ‘Oré al, there is a patent technology blessing.

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