分类： hfjdd

Author: Fan Ying, title map from: vision china.

With the rise of "Tik Tok" and "Aauto Quicker", people spend more and more time on short video platforms. About 15 seconds to 1 minute, one novel and interesting content after another stimulates dopamine in our body, making short videos the best choice for many young people to spend their scattered time.

Some people assert that short videos are "killing" long videos.

Is this really the case?

Recently, Wang Yizhi, a partner of Fanying, made a live sharing activity with the theme of "How to build a video content judgment standard by saying" long "and" short ". In this sharing, he put forward a series of vivid and interesting views on the development and relationship between long and short video content, and shared his thoughts and attempts on the "video content judgment standard" for content developers by combing the development of mature markets.

The following are the highlights of this sharing:

Short video: Am I killing the long video?

Short entertainment content is the mainstream of consumption.

In fact, the entertainment content with relative length has always existed in people’s lives. For example, in the non-video era, people usually like to read tabloids, which consumes less time and has a lower reading threshold than novels. Compared with the cost of watching singing in the theater, people are more willing to go to the roadside to watch the performances of jugglers.

In the video age, with the popularity of home videos fading away, it is becoming more and more normal for people to brush short videos between buses, subways or meals than to spend money and time going to the cinema.

So how do we define long and short videos?

In fact, for most audiences, the boundary between long and short videos is not so clear. Even in the industry, the difference between a short video platform and a long video platform is not clearly defined.

How to distinguish between long and short videos depends more on the service provided by the video content. In most people’s understanding, long videos have complete information, such as movies, TV shows, variety shows and so on. The short video, in the public’s cognition, will be news, advertisements or instant entertainment information represented by Tik Tok. From this perspective, we understand that smaller and shorter content will have lower threshold and stronger popularity at the level of entertainment content.

In fact, from the beginning of the cinema era, long and short videos have always complemented each other and developed together. In the 1930s, most of the short content such as newsreels, animations and short stories were broadcast in European and American cinemas, instead of long movies. In the TV era, for a long time, the TV platform played mainly short content. With the expansion of the audience and the reduction of production costs, we saw TV dramas and movies on TV.

Therefore, it is not short video that squeezes the space of long video, but short content has been the mainstream of mass entertainment consumption for a long time, while long video is the upgrade of consumption and experience.

Network: the main position of video consumption

Video consumption needs to be distinguished according to the scene and terminal when the audience consumes.

However, with the popularity of mobile portable devices, the Internet is everywhere, and even cinema viewing is inseparable from the Internet. To some extent, we can say that the terminals where viewers consume videos today can be regarded as "Internet terminals". So what makes the difference? Scene.

If we divide the consumption scenes of the audience, it can be said that "indoor" and "outdoor" are more applicable. Because of the different consumption scenes, the audience’s behavior of consuming videos will also be different. For example, when the audience’s consumption scene is indoors, even if we have a mobile phone, we may choose to use smart TV to consume videos.

The main consumption place of fragmented information is completed in the process of moving, while inconvenient public space needs to create a sense of ritual, such as the lighting atmosphere of the theater and the requirement of mute the audience’s mobile phone, which can help consumers access their computers more efficiently.

From the comparison between the annual movie box office growth in China and the increase in the number of Internet and mobile phone users, it can be seen that although the total box office in China has been climbing, the people who go to the cinema to see movies still account for only a small part of the number of netizens.

Although there are a lot of free content on the Internet, the attention economy brought by the huge netizens is very considerable, which is unmatched by cinema consumers.

Therefore, the main consumption position of entertainment content is still on the Internet.

Short video: a trial of long video

The symbiotic relationship between long and short videos is also worthy of attention.

On the short video platform, there are three kinds of content with relatively large traffic, namely, social politics, entertainment and sports, and film and television. Among them, film and television is the most likely and easiest to lead to the transformation of long video content. The short video platform has gradually become the core traffic source of the long video platform.

Watching a long video is time-consuming. When the audience chooses whether to watch a long video, it is usually through a short video.(preview)To judge. Therefore, short videos are sometimes more like "samples" of long videos.

Short video is the main way for us to get any information, while long video is the way to get more information in depth.

In the short video ecosystem, the functionality of different video content is very clear. Long video can bring better immersion and more complete harvest to the audience on the basis of this function.

Generally speaking, short videos drive the consumption of long videos to a certain extent. There is no tension between short video and long video. They have a close relationship of symbiotic development and mutual promotion.

Short video is more widely spread, but the "liquidity" of long video is still irreplaceable by short video, and its "long tail effect" is also beyond the reach of short video in the short term. Therefore, for the content industry, the marketing of short video can help create higher highs and bring more long-term benefits in the operation of the whole film during the initial period of word-of-mouth and influence establishment.

Short video: incubating creative talents

The nationwide creation of short videos has also laid a broad content and talent base for long videos. For a long time, our talents in the field of cultural creativity are relatively limited, and the production capacity we can bring is relatively weak, so we have always had many problems in the quality of long and short videos.

Nowadays, the short video platform actually releases the participation of the whole people.

Although the tools and production technology need to be improved, this release can still bring us a lot of innovative content, and also give many people who are interested and have ideas a space to practice their hands, which will naturally bring about the trend of "a rising tide lifts all boats".

At the same time, short video is also a very good starting point for long video content, which can bring a lot of things outside the brain hole of professional screenwriters to the creators, and these things are grounded and vivid. Of course, to some extent, the short video created by the whole people has also improved the audience’s requirements for long videos.

So, how do we judge the quality of long and short video content? This involves the establishment of a content standard system. Let’s take a look at what mature markets do first.

Content standard system: reference from mature markets

Hollywood was also dominated by the creator-centered system in the 1960s and 1970s, and the situation it faced after World War II was also the lack of creators and practitioners. What broke this pattern and laid the foundation for the construction of Hollywood’s future industrial system was a film called "The Gate of Heaven".

At first, the budget of Gate of Heaven was $7.5 million, which was a very huge figure in the 1980s. Its director, Michael Simino, has just won four Oscars before making this film, which is in full swing. However, the film continued to exceed the budget during the filming process, and the final investment was as high as 44 million US dollars. But after the release, it only earned $3.5 million at the box office.

This defeat directly led to the closure of the old Hollywood production company Lianyi, and caused a huge impact on Hollywood at that time. It was also after this that Hollywood began to explore the process and standardization of film production.

Industrialization means standardization, which indicates that it can be scaled up.

The following figure shows the proportion of pure content revenue in the total revenue of three companies with relatively high Hollywood market today. We can see that in a long period of time, whether it is Sony with "hardware+entertainment", Comcast with communication, media and entertainment content as a whole, or Disney, which made a fortune by acquiring media through content to build an entire business empire, this ratio has not changed much.

Four characteristics of industrialization of content industry

Content output refers to the direct realization of content copyright itself.(excluding derivatives such as toys and amusement parks). It can be seen that in the operation of these industry giants, the production and marketing management of content have a stable standard process and scale.

On this basis, NETFLIX’s business model today has been created. Its comprehensive long video content classification standard, distribution model and recommendation mechanism are actually closely related to the industry standards established by Hollywood itself.

Looking back at the whole Hollywood system, if we want to achieve more standardization nowadays, we must first solve the production problem. The content on the short video platform actually solves the problem of production standardization and realizes the convenience of distribution and interactive communication with consumers. Therefore, it can make today’s short video content present a colorful and blooming state.

Establishing basic standards and building market ecological chain

In the industry, basic standards are divided into three categories, namely product standards, media standards and crowd standards. How to establish the industry standard of short video, we can first understand from long video.

Product standard

The basis of the whole product standard in Hollywood is type. For the audience, it is also through the type to distinguish the functions provided by the content.

Another point in product standards is difference. The essence of difference is innovation, and innovation is risky. Hollywood studios have a tent pole.（Tentpole）The concept of using a very high-cost content to prop up a "tent pole", and the rest of the investment and energy will happen around this.

Media standard

The standards at the media level are divided according to consumption frequency in the whole North American system, and different media are used to correspond to audiences with different consumption frequencies.

For example, six months before the release of a movie, the "heavy users" of the movie will be accurately advertised on a certain platform or category. For "moderate users", access to information through a wider range of channels, such as public television and cinema trailers. Finally, there are "light users", which are mainly outdoor advertisements. From "severe" to "mild", the communication atmosphere is finally formed.

Crowd standard

Based on the above two standards, the crowd standard in Hollywood is cut very finely, and we can see countless classification labels. It is precisely because of this relatively clear and stable standard that the judgment of consumers is relatively accurate, and there is basically no "dark horse" in the entire Hollywood market.

This phenomenon is not uncommon in China market. The existence of "dark horse" actually represents the strong uncertainty of the market, which is not safe for the content industry. The process of establishing standards is also the process of "eliminating dark horses".

How to establish content/product standards?

There is a general model for establishing these standards, which is to follow the two dimensions of "ornamental" and "marketability". The common understanding of "ornamental" is "good looking", while "marketability" is "good selling".

Based on these two dimensions, each content can have an evaluation standard, which is commonly said as "applauding and making a seat". This is also the core goal of every content now.

Take The Wandering Earth as an example.

In 2018, Fan Ying worked with Tencent Pictures to study the genre of China sci-fi movies. During this period, she visited the practitioners in the whole process of sci-fi movie production, conducted in-depth research from creators and audiences, sci-fi audiences and non-sci-fi audiences, and analyzed the possible future trend of China sci-fi market.

At that time, an outstanding conclusion was that the theme of disaster may be an opportunity for China’s science fiction. And The Wandering Earth’s theme is in line with this discovery. It is the story built on this basis that conforms to the values of Chinese people, which makes The Wandering Earth arouse the emotional resonance of Chinese people: "Good-looking".

At the same time, Fan Ying made three audience tests for The Wandering Earth. In the first round of testing, the biggest confusion caused by the whole film in the hearts of the audience was the contradictory relationship between Liu Peiqiang and Liu Qi. After repeated tests and three rounds of adjustment, the audience finally formed a sense of resonance with family affection, and reached the standard of "good-looking" in the hearts of the test audience.

Let’s look at the perspective of "selling well". We need to find a breakthrough point with word-of-mouth potential on ontology.

Pass the test of marketing link(Provide some information about the film, not the whole trial)To tap the audience’s interest points, the study found that it was outstanding in three levels: "special effects", "science fiction" and "story", so as to find the power point of marketing actions.

Then, how to formulate the marketing strategy of film and television content is actually very different between long and short videos. Different from the immediacy of short video, the entry threshold is low and the function is clear. Long video is a process that needs to establish a relationship with the audience at an early stage-"building questions in the audience’s mind".

Therefore, how to establish this interest point is the key in long video marketing. And this interest point is the question that the audience must enter the cinema to solve. If the output information does not arouse such curiosity in the audience’s mind, the purpose of marketing will not be achieved.

Another classic case: Titanic.

As a typical case of Fox in moderns, the biggest problem faced by its marketing team before the release was, "What should we sell?". They need to pick out the core marketing points among many elements such as epic, special effects, big director and so on.

After continuous testing, it is finally found that "the choice of two people who love each other under the background of disaster" is the best core point in both marketing level and content ontology level. So the final publicity strategy is "What happened to them?" And finally set the slogan is "nothing in the world can stop them"（Nothing on earth could come between them.）.

"Life and death choice" is the motif established in the marketing of Titanic. Long video content must find out what this motif needs to be solved.

Combined with the above cases,It is through the quality of the film itself(Good-looking)And the excavation of marketing entry point.(is it good to sell)We have established the basic criteria for judging the content.

As mentioned earlier,The establishment of production standards is based on types, and the formation of differences is innovation.

Whether it is a long video or a short video, the genre is very important. The genre represents the function of a video. Horror films need to scare and stimulate the senses of the audience, and romance films need to bring romantic emotions and feelings to the audience.

Innovation on the basis of satisfying functions brings about differences in positioning. The difference in positioning is not necessarily the difference in content ontology, but is influenced by the market and creative strategies, which will affect the psychological expectations of the audience.

The difference between long video and short video is that the audience of long video often has expectations, and whether it meets or exceeds the psychological expectations of the audience is the key to the success of long video.

Key nodes of content operation management

For content producers and managers, there are several key nodes in the marketing strategy of long video that deserve attention.

First of all, in the early development stage, we need to arouse the initial interest of the audience with core information.

Secondly, in the production stage, we need to know the type and functionality of the content and what emotional resonance we want to achieve in the audience’s mind.

Finally, in the filming stage, the focus of attention is the core marketing strategy, which needs to be decided after the marketing test of the audience. As well as the final declaration and guidance stage, it is necessary to check all the strategies.

In all these steps, we need a very systematic understanding and management, so that the long video can finally have an expected result.

　 　 　

Author: Fan Ying

　　Cctv newsAccording to China Weather Network, from today (May 25th) to 28th, a new round of strong rainfall is coming in the central and eastern regions, and the rain area will gradually move northward with the subtropical high, affecting the eastern part of southwest China, Jianghuai, North China, Northeast China and other places successively, and there will be local heavy rain accompanied by large-scale strong convective weather. The strong northward movement of the subtropical high doubled the sultry feeling in the south, and the development of high temperature increased around the 28th. However, the temperature in the north is contrary to that in the south. Due to the influence of cold air and rainfall, it shows a multi-fluctuation state.

　　A new round of heavy rainfall needs to prevent large-scale strong convective weather.

　　Yesterday, rainfall was mainly concentrated in South China, with heavy rains in parts of eastern Guangxi, south-central Guangdong and north-central Hainan Island, and heavy rains in Beihai, Guangxi, Yangjiang and Jiangmen, Guangdong.

　　From today to the 28th, a new round of heavy rainfall will be launched. There will be moderate to heavy rain in the eastern part of Southwest China, the northwestern part of Jiangnan, Jianghan, Jianghuai, the eastern part of Northwest China, Huanghuai, North China and the southern part of Northeast China, and there will be heavy rain in some areas and local heavy rain.

　　In the next few days, the rain area will gradually move northward with the subtropical high, and the rain will mainly appear in the eastern part of southwest China, Jianghan, Jianghuai and other places today and tomorrow. Among them, there are moderate to heavy rains in parts of southwestern China, northwestern Jiangnan, northern South China and northwestern Heilongjiang, and there are heavy rains or heavy rains in parts of northern Hunan, southeastern Chongqing and central and northern Guizhou.

　　Tomorrow, there will be moderate to heavy rain in parts of southern Huanghuai, Jianghuai, Jianghan, northeastern southwest and northern Jiangnan. Among them, there will be heavy rain in parts of northern Anhui, southwestern Henan, northeastern Hubei and northeastern Sichuan Basin.

　　From 27th to 28th, precipitation will also increase in Huanghuai, North China and the south of Northeast China. It is estimated that there will be moderate to heavy rain in parts of the southeastern part of northwest China, western and southern North China, Huanghuai, Jianghuai, eastern Jianghan and northeastern Sichuan Basin, among which there will be heavy rain in parts of northern Anhui, northern Jiangsu and northeastern Sichuan Basin.

　　It is worth noting that this rainfall process will also be accompanied by a wide range of strong convective weather, mainly short-term heavy rainfall, and local thunderstorms and strong winds. The public should pay attention to early warning and forecast information, and pay attention to safety when going out.

　　The hot and muggy weather in the south is about to go online, and the temperature in the north fluctuates

　　As the subtropical high strengthens northward, most of the south will be "controlled" by it, and the maximum temperature will generally rise above 30℃. Among them, today the area above 30℃ is extended to the Yangtze River and most of its south, and then the temperature in the south will continue to rise.

　　Around the 28th, the temperature in many places in the south will rise to the recent high point, and the high temperature weather in eastern Jianghan, central and western Jiangnan and southern China will increase, with the highest temperature reaching 35~37℃. In big cities, such as Changsha and Nanchang, the first high temperature day of this year will also be ushered in. The first high temperature day usually occurs in the middle and late June in Jiangnan and other places all the year round, and this year may be greatly advanced.

　　These places not only have high temperature during the day, but also the lowest temperature will reach about 25℃, and the relative humidity is high, which will be sultry all day.

　　The temperature trend in the north is opposite to that in the south. Due to the frequent influence of cold air and the development of rainfall, the temperature in the north shows a multi-fluctuation trend, and most places will be lower than the same period of the year. For example, the highest temperature in Shijiazhuang is 31℃ today, but it will drop to around 25℃ from 27th to 30th, and the highest temperature in Taiyuan is only around 20℃ from 29th to 30th, so the body feeling will be cooler. The public should pay attention to the upcoming forecast and pay attention to the temperature changes.

Transfer money to her to buy gifts.

Order milk tea and send flowers.

You told me

"She" is a man?

Case review

In June 2021, the defendant Wang took the rental house he rented as a stronghold and successively gathered the defendants Peng and You to engage in online fraud activities. First, the group registered the account of dating software and posted the pictures of beautiful women, then chatted with each other as young and beautiful women, then added WeChat to continue chatting and develop the relationship between men and women for a pretence. When the time is ripe, they defrauded money by enticing the other party to buy goods with different values, buying virtual "milk tea" and "midnight snack" and asking for "love" red envelopes, and you left after about one month of fraud.

At the end of September 2021, Wang agreed to Peng’s formal shareholding, with Wang accounting for 55% of the shares and Peng accounting for 45%. In addition to committing specific fraud like You and others, Wang was mainly responsible for daily management and salary payment, and Peng was mainly responsible for recruiting employees and teaching methods. As of November 3, 2021, a total of more than 40,000 yuan was defrauded of the victim. During the trial, the family of the defendant Peng took the initiative to refund the illegal income of 11,000 yuan on his behalf.

Court hearing

The People’s Court of Anyuan District, Pingxiang City held that the defendants Wang, Peng and You used the online platform to fabricate facts, set up scams and defraud others of money. The actions of the three defendants all constituted fraud. In the joint crime, the defendant Wang plays a major role and is the principal offender, and should be dealt with according to all the crimes he participated in or organized and directed; Defendants Peng and You both played a minor role and were accomplices, so they should be given a lighter or mitigated punishment. After the three defendants were brought to justice, they all confessed their criminal facts truthfully, confessed and voluntarily pleaded guilty, and could be given a lighter punishment. During the trial, the defendant Peng’s family took the initiative to return the illegal income on his behalf, and may be given a lighter punishment as appropriate.

To sum up, according to the attitude of the defendants to plead guilty and their position and role in the joint crime, and considering the circumstances of sentencing, the court sentenced the defendant Wang and others to three years, three months to seven months in prison and fined them.

Judge’s statement

Article 266 of the Criminal Law of People’s Republic of China (PRC)

Whoever defrauds public or private property in a relatively large amount shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention or public surveillance, and shall also, or shall only, be fined; If the amount is huge or there are other serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years and shall also be fined; If the amount is especially huge or there are other especially serious circumstances, he shall be sentenced to fixed-term imprisonment of not less than 10 years or life imprisonment, and shall also be fined or confiscated. Where there are other provisions in this Law, such provisions shall prevail.

Original title: "I am super sweet to choose me for online dating, cheating on your feelings and cheating on money! 》

Read the original text

　　Central Asia starts from the Caspian Sea in the west, borders China in the east, Russia in the north and Iran and Afghanistan in the south, including Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. In 1992, China established diplomatic relations with five Central Asian countries.

　　Central Asian countries are located in the center of the Eurasian continent, which is the only place where the ancient Silk Road passes, crossing China and the West, connecting the North and the South, where Chinese and foreign goods circulate, and where eastern and western civilizations meet. Nowadays, in the ancient and vast land of Central Asia, the Silk Road is shining again.

　　Kazakhstan: Hometown of Wild Tulips

　　As the largest landlocked country in the world, Kazakhstan spans two continents, Asia and Europe, with a vast territory and a sparse population. Kazakhstan has a land area of 2,724,900 square kilometers, ranking ninth in the world. By the beginning of March 2023, the population of Kazakhstan exceeded 19.8 million. The capital of Kazakhstan is Astana, the national language is Kazakh, and Russian and Kazakh are both official languages. Kazakhstan is the pioneer and important hub of the Silk Road Economic Belt.

　　This is the urban landscape of Astana (then known as Nur Sultan) in Kazakhstan, which was shot on September 9, 2022. Xinhua News Agency reporter Lu Jinbo photo

　　Kazakhstan is regarded as the hometown of wild tulips, and most tulip varieties in the world originate from Kazakhstan, which is an important reason why Kazakhstan has designated it as the national flower. Kazakhs attach great importance to the protection of wild tulips. There are more than 30 kinds of wild tulips in Kazakhstan, 18 of which are recognized as endangered species and listed in the "Red Book" of protection list. If the wild tulips listed in the list are illegally harvested, the most serious penalty is 3 years’ imprisonment. Being associated with tulips adds romance to this country.

　　The residents of Kazakhstan are composed of about 130 ethnic groups, including Kazakhs, Russians, Ukrainians, Uzbeks, Germans and Tatars, among which Kazakhs account for 70.6% and Russians account for 15.1%. The residents mainly believe in Islam and Orthodox Church.

　　On March 22nd, 2023, various cultural and sports activities were held in Astana to celebrate the Na Urus Festival. NaUrus Festival (also known as Nowruz Festival) is one of the most important traditional festivals in Central Asian countries, marking the arrival of spring and the beginning of a new year. Xinhua News Agency (photo by Ospanov)

　　Due to the specific natural conditions and social environment, the people of Kazakhstan have unique customs and customs. Kazakhs are good at singing and dancing, and all kinds of cultural and sports activities, such as playing, dancing, kicking shuttlecock, etc., are popular every holiday, and various competitions such as falcon, horse racing, wrestling, chasing girls, grabbing sheep, wrestling at once and archery are also held. Kazakhs worship wolf totem, and myths about wolves are widely circulated among the people.

　　The traditional foods of Kazakhs are pasta, horse meat, horse milk and camel milk. The most common drink is milk tea. The national dish is "Bieshi Bahrmark", which means "Five Fingers". The main ingredients are boiled horse meat with salted noodles smeared with oil, which is a local special food on holidays. In the severe winter, many people living in the cold areas in the north eat horse meat to resist the cold.

　　Almaty is the largest city in Kazakhstan. There is a street named after China musician Xian Xinghai, and there is a street named after Kazakhstan musician Baikadamov not far away. Two parallel streets record the friendship between two musicians during the war. Through time, the touching stories of the two musicians have been passed down from generation to generation.

　　2024 is the year of Kazakh tourism in China. Kazakhstan is rich in tourism resources, and the most famous scenic spot in the southern region is Chalun Canyon. The best tourist destination in the western region is Karadji Ye Depression, which is the second lowest place in the world, and the Caspian Sea is located here. In Kazakhstan at the northern foot of Tianshan Mountain, about 50 kilometers away from Almaty, it is an important site on the Silk Road — — Lachart site attracts the attention of archaeologists from China and Kazakhstan.

　　There are many historical sites in Kazakhstan, including the mausoleum of Hoza Ahmet Yasavi, which is one of the most famous historical sites in Kazakhstan and a representative of medieval architectural art in Central Asia. Tangbala rock painting, which is the first historic site in Central Asia to be included in the UNESCO World Heritage List; The remains of Tass Palace in akol, full of mystery and historical secrets; Zarkent Mosque with Chinese style, a large wooden building complex, does not use a nail.

　　Kyrgyzstan: "Little Switzerland"

　　The beautiful natural environment, mountains and lakes make Kyrgyzstan win the reputation of "Little Switzerland in Central Asia", attracting millions of tourists from all over the world every year.

　　Kyrgyzstan has a land area of 199,900 square kilometers, mountainous territory with an average elevation of 2,750 meters, and 90% of its territory is above 1,500 meters above sea level, with a continental climate. By April 2023, the population of Kyrgyzstan was about 7 million. There are more than 80 ethnic groups in China, and more than 80% of the residents believe in Islam. Kyrgyz is the national language and Russian is the official language. Bishkek, the capital, located in the Chu River Valley, is a famous city in Central Asia, and now it is the largest city in China with a population of over one million.

　　On June 11, 2019, in Bishkek, the capital of Kyrgyzstan, a rainbow appeared over Victory Square after the rain (photographed by mobile phone). Xinhua News Agency reporter Fei Maohua photo

　　Tourists who come to Kyrgyzstan often want to visit the "guardian of heaven in Kyrgyzstan" — — Issyk, L. It is a famous summer resort in Central Asia, with a length of 182 kilometers, a width of 61 kilometers, an area of more than 6,000 square kilometers, and the deepest part of the lake reaches 702 meters, making it the second largest alpine lake in the world.

　　This is the autumn color along Lake Issyk Kul in Kyrgyzstan (photo taken on October 26th, 2012). Xinhua News Agency reporter Li Gangshe

　　Lake Issyk-Kul means "warm lake" in Kyrgyz. It is not frozen all year round and the lake is clear and transparent. Fantasy and mystery are the words most used by people who have been to Lake Issyk-Kul to describe it. Standing by the lake, the blue and wide lake is like the sea. The snow-capped mountains on the south bank are like a mirage in the clouds. Sunlight shines from the cracks in the clouds on the lake, and the lake is blue and green, like a jewel that blends with each other.

　　In 2011, the reporter visited Calabor Yi Village on the north bank of Lake Issyk. There is a little-known museum of ancient rock paintings in the village, and local researchers are convinced that one of the stones is also carved with a portrait of China and Zhang Qian when he went to the Western Regions in the Han Dynasty.

　　Tajikistan: the "country of mountains" where eagles fly.

　　Tajikistan is located in the southeast of Central Asia, bordering China in the east, Afghanistan in the south, Uzbekistan in the west and Kyrgyzstan in the north, with a land area of 143,100 square kilometers, making it the smallest country in Central Asia. Tajikistan is known as the "country with high mountains", and its territory is mountainous, with a mountainous area exceeding 90% of its land area.

　　On April 12, 2019, several men took a group photo with their mobile phones in Yawan District, Hadron Prefecture, 70 kilometers away from Dushanbe, the capital of Tajikistan. Xinhua News Agency reporter Bai Xueyu photo

　　Thanks to abundant mountain melting snow and huge terrain difference, Tajikistan is rich in hydraulic resources, ranking eighth in the world in terms of reserves and ranking first in the world in terms of per capita possession. The Fichenko Glacier, located in central Tajikistan, has a total length of more than 70 kilometers and a maximum thickness of about 1000 meters. It is the longest glacier in the world except the Antarctic and the Arctic. The tower is rich in precious metals such as lead, zinc, tungsten, gold, silver, tin and copper, as well as mineral resources such as oil, natural gas, halite, boron and coal.

　　Tajikistan is a multi-ethnic country with more than 80 ethnic groups, and its population exceeded 10 million in July 2022. Among them, Tajiks account for about 80%, Uzbeks account for about 15% and Russians account for about 1%. More than 80% of the residents believe in Islam. Tajik is the national and official language, and Russian is the language of inter-ethnic communication.

　　People visit Guisard Castle in Guisard, west of Dushanbe, capital of Tajikistan, on June 12, 2019. Xinhua News Agency reporter Shadati photo

　　The word "Tajik" originally meant a person wearing a crown or a member of an aristocratic family. Tajiks worship eagles, which symbolize courage and heroism. Tajiks like white and green, thinking that white is pure and clean, and green symbolizes happiness and beauty.

　　Interestingly, in the history of Tajikistan, villages and cities are often named after the day of the week, because it can make people in the past know what day of the week a large market will be held here. Dushanbe, the capital of Tajikistan, means in Tajik that on Monday, the population of the city exceeded one million.

　　Turkmenistan: "The Crossroads of Seven Roads on Earth"

　　Turkmenistan is a landlocked country located in the southwest of Central Asia, bordering Kazakhstan and Uzbekistan in the north and northeast, facing the Caspian Sea in the west and Azerbaijan and Russia across the sea, bordering Iran in the south and Afghanistan in the southeast. The capital is Ashgabat.

　　This is the independence column in Ashgabat, the capital of Turkmenistan. Xinhua News Agency reporter Lu Jingli photo

　　Turkmenistan covers an area of 491,200 square kilometers, about 80% of which is covered by Karakum Desert. With a population of more than 6 million, it consists of more than 120 ethnic groups, of which Turkmen account for 94.7%, and the vast majority of residents believe in Islam.

　　Turkmenistan is extremely rich in natural gas resources and is known as the "country of blue gold". Because of the "gas", spontaneous leakage of underground natural gas in Turkmenistan, blowout in oil and gas operations and other "gas leakage" phenomena are common. Dawaza natural gas pit, located in the center of Karakum desert, is the most serious place of "gas leakage", and it is also the legendary "Hell Gate". Viewed from the air, this pothole is like a huge crater, with a diameter of about 70 meters and a depth of about 20 meters. Boiling mud and bright orange flames rise from the abyss, as if the devil would jump out of it at any time, so the locals named it "Hell’s Gate".

　　Ashgabat, the capital, is known as the city of marble. In this city, a large number of building facades, including government offices, are inlaid with white marble. Against the background of white marble, the city surrounded by desert looks neat and bright. Ashgabat is also known as the "Fountain Capital", where water is more expensive than oil, but the fountain landscape can be seen everywhere.

　　Turkmen people’s living customs have distinctive ethnic characteristics. Most people are used to eating spices such as pepper, onion, fennel and mint. Traditional foods include hand-picked rice, grilled naan, barbecue and braised naan in broth. Turkmenistan people like to eat grapes, melons and other local fruits, as well as dried apricots, raisins and walnuts. Tea is the main beverage in Turkmenistan, and camel milk is often used to cool off in summer.

　　The region where Turkmenistan is located was once one of the important centers of Central Asian civilization. It is the only place where the painted pottery road, the glass road, the golden road road, the lapis lazuli road, the grassland road, the spice road and the bronze road pass. It is known as the "crossroads of seven roads on earth" on the Silk Road.

　　The return train of China-Europe train loaded with raw materials of Turkmenistan licorice Chinese herbal medicine arrived at Xi ‘an International Port Station (photo taken on August 31, 2022, photo of drone). Xinhua News Agency reporter Li Yibo photo

　　Historically, China and Turkey have formed close commercial, economic and cultural ties. According to the historical narrative of Turkmen people, many centuries ago, they exchanged tea, silkworm eggs, silk and porcelain with Chinese through the Silk Road with Akhal Jiejinma (bloody BMW) and Arabica (Central Asian Shepherd Dog). It is worth mentioning that the Arable Dog and Akhal Jiejinma are national symbols of Turkmenistan, and the image of Akhal Jiejinma is drawn in the center of Turkmenistan’s national emblem.

　　Uzbekistan: "Four Gold Countries"

　　Uzbekistan is a "double landlocked country" located in the hinterland of Central Asia, that is, it has no seaport and its five neighboring countries are all landlocked. With a land area of 448,900 square kilometers, it is bordered by Afghanistan in the south, Kazakhstan in the north and northeast, Kyrgyzstan and Tajikistan in the east and southeast, and Turkmenistan in the west, with an arid continental climate.

　　Up to now, the population of Uzbekistan is 36.28 million. There are more than 130 ethnic groups in Uzbekistan, of which more than 80% are Uzbek, and other ethnic groups include Tajik and Russian. Most residents believe in Islam. Uzbek is the official language of the country and Russian is the lingua franca.

　　This is the urban landscape of Tashkent, the capital of Uzbekistan, taken on June 4, 2021. Xinhua News Agency (photo by zafar)

　　Uzbekistan is rich in resources and is known as the "country of four gold". The pillar industries of the national economy are "four gold": gold, "platinum" (cotton), "black gold" (oil) and "blue gold" (natural gas).

　　Uzbekistan is the country with the richest silk road cultural heritage in Central Asia, with many ancient cultural cities, among which Tashkent, Samarkand, Shahristabuz, Shiva and Bukhara are dotted with pearls. The ancient and mysterious silk road temperament is attracting more and more tourists.

　　Entering Uzbekistan is like entering just visiting. Every scenic spot is engraved with traces of time, and every scenic spot is telling a thousand-year history. If you want to appreciate the mythical country depicted in Arabian Nights in reality, Uzbekistan may be the best choice.

　　On September 3, 2022, people visited Registan Square in Samarkand, Uzbekistan. Xinhua news agency

　　Samarkand, which means "fertile land", is the second largest city in Uzbekistan and one of the oldest cities in Central Asia. Samarkand has a history of more than 2,500 years. It was once the capital of the Timur Empire. At its peak, it was the political, economic, scientific and cultural center of Central Asia. It is also an important town of the ancient Silk Road, and it was the only place to travel from China to India, Arabia and Europe. There are many historical sites in the city, such as palaces, tombs, mosques and monasteries.

　　Tashkent, the capital of Uzbekistan, is also an important hub on the ancient Silk Road, where China’s ancient Zhang Qian, Faxian and Xuanzang all left footprints. Delicious fruit, vibrant urban landscape, always bustling bazaar, hospitable people … … Tashkent always leaves a good impression. If you come to Uzbekistan on March 21st, you can also feel the lively atmosphere of Naurus Festival.

　　Chief planner: Yuan Bingzhong

　　Planning: Ni Siyi Fan Weiguo Li Zhongfa

　　Producer: Feng Junyang

　　Coordinator: Yan Jue Yan Lin Xiaochun

　　Reporter: Liu Kai, Li Ao, Guan Jianwu, Geng Pengyu, Hua Di and Zhang Jiye

　　Photography: Lu Jinbo Cai Guodong Bai Xueqi Lu Jingli Li Yibo Ospanov Fei Maohua Li Gang Shadati zafar

　　Editor: Zhao Yan Zhou Liang Wang Yujue Chen Dan Lu Yu

　　Produced by Xinhua News Agency International Department

Poster of the 13th China International Animation Expo.

After the repeated release of domestic blockbusters and market prosperity in 2016, the overall box office of China film market in 2017 has dropped significantly compared with the same period of last year. Is it audience aesthetic fatigue? Is the IP concept over-hyped? Or is it the ebb tide after the box office is flooded? In such a big environment of film market, how can domestic animated films find their own position?

Looking forward to the animation film industry in China in 2017, how to summarize and change is a very important link. Only by putting aside the mentality of quick success and instant benefit, paying attention to creative strength and quality, and improving in all directions; Only with the joint efforts of policy makers, practitioners and enthusiasts, the future of China animated films will become better!

This forum will strongly invite the giants of animation and film industry to come to the scene with the annual hot works, ask about China’s animation films, and start from the beginning, combine successful experience, deeply analyze and talk on the spot, and explore the way to win under the background of pan-entertainment.

　

Time: July 5, 2017 at 13:00— five o’clock pm

Location: Intercontinental Shanghai World Expo

Moderator: Shi Hang

Shi Hang

Yes, that parrot Shi Hang, a well-known screenwriter, planner and film critic, made a guest appearance in the film in 2012. Shi Hang graduated from the Department of Drama and Literature of the Central Academy of Drama. The TV drama masterpiece Thunderstorm, The Legend of the Condor Heroes, Ji Xiaolan with Iron Teeth and Copper Teeth, The Seven Heroes and Five Righteousnesses, etc., the stage drama masterpiece I Love XXX, The Maze, The Magic Mountain, The Romance, The First Love, The Murder in the Hanging Garden, etc., and the publications include The Mirror is Hanging High and the Wild Animals are in Changchun, etc., and the participating programs include Shi Hang’s Talk.

　

Forum agenda　

At 12: 30, guests register and sign in.

The host opens at 13: 00.

13: 10-17: 00 Keynote Speech

　

Topic 1: Trends and Prospects

　

Liu xinglun

Director of Tencent Animation Brand

Joined Tencent in 2013. Has been responsible for Tencent Literature, Tencent Animation, Tencent Interactive Entertainment Integrated Brand, tencent games, Tencent Group Brand and other fields. At present, he is responsible for Tencent animation, QQ flying car, running coolly every day, eliminating love every day, and dreaming about immortals. I like games and believe that happiness can be created; I like anime and believe in all beautiful things.

Under One Man: The Pan-entertainment Potential of Fine Animation IP

　

Huang rongnan　

Deputy Director and Partner of Junhe Law Firm Shanghai Branch

He has rich experience in litigation and arbitration, and has accumulated sufficient experience in foreign-related business disputes and financial investment legal disputes. He has served as legal consultant for many large-scale film, TV series, animation and online game companies for a long time, and has drafted investment, production and distribution contracts, as well as derivative authorization and agency contracts for many Sino-foreign joint venture films, well-known animated films and TV series; Rich experience in negotiation of large-scale business activities and projects.

The Influence of the Film Industry Promotion Law on the Animation Film Industry

　

Gao wentao

General Manager of East China Region of Yi En

Yi En, a partner, is the head of Yi En IP and content marketing data products. In recent years, he has focused on the research and insight of the new generation of users, including fan economy research, post-95 online reading research, and film and television industry trend analysis.

Online Reading Preference after 1995 and the Future Trend of Animation Film and Television Plays

　

Topic 2: Content and quality, the foundation of IP.

　

Marc Handle

Disney executive producer

As a content producer, sound director and screenwriter in Disney’s animated series "Half a catty" and "Shi Diqi".

Disney coffee sees Chinese creativity

　

Tamaki Hiroshi

Editor in chief of new comics

After graduating from Waseda University, he worked in the elementary school library, and successively served as the editor of master cartoonists such as Osamu Tezuka, Shotaro Ishinomori, Takao Saito, Chai Menwen, Rumiko Takahashi, Hiroo Hashimoto, Hiroyuki Hoshino, Kenshi Hirokane, Hiroyuki in the Star, and Ruier in Hazama jade, and published Tree of the Sunward, Skeleton 13, Peer Students, Tokyo Love Story and One Pound Gospel.

Movie adaptation strategy based on comic works (taking Tokyo Love Story as an example)

　

Haihai

Film musician

Graduated from UCLA, majoring in film soundtrack and production. Hollywood is a rare young Asian film composer and music producer in the film and television production industry. He holds both a bachelor’s degree and a master’s degree in opera and musical. Planning and participating in more than 50 concerts with different themes in the United States; Successfully produced and participated in more than 50 film and television works, advertisements and games. Including participation in movies such as OGRE and several HBO TV series. Currently, they are making music for the American TV program Discovery and the talent show X- phoneme.

The picture attracts your attention, and what moves your heart is the power from music.

　

Kondo light

Chairman, Animation Producer and Animation Director of ufotable Animation Company.

Under the pseudonym of OUSE MATSURI, he participated in the creative activities such as scriptwriting, filming and lyrics of ufotable animation. His masterpieces include Dancing with the Sword and Fate series. At the same time, he is the general director of the large-scale animation and game festival "MACHI★ASOBI" held twice a year in Tokushima City, Tokushima Prefecture.

How to grasp the rhythm of lens and story

　　　

CCG EXPO BtoB

As the sub-venue of the 13th China International Animation and Game Expo (CCG EXPO 2017), the BtoB section of this exhibition will be held on July 5th — On the 7th, it was held at the Intercontinental Shanghai World Expo. Over the years, with the aim of promoting the development of original animation game content and building a strong platform for negotiation of animation games, CCG EXPO BtoB has provided opportunities for cross-border cooperation for outstanding original animation projects at home and abroad, further strengthened the platform function of creative discussion and cooperative negotiation, gathered outstanding works leading the animation industry in China in the future, and attracted many well-known animation investment and production enterprises, publishers, game developers and representatives of brand operators as buyers to negotiate.

　

In 2017, CCG EXPO BtoB will continue to build a first-class animation and game business platform in China with super service awareness and careful activity planning, promote animation brand, industry exchange and talent training, hold business conferences, summit forums, theme salons and new force competitions, and focus on films, licensing, technology, babies and other fields, and launch a new work release platform first.

CCG EXPO 2017 information preview

CCG EXPO 2017 public section:

Time: Thursday, July 6, 2017 to Monday, July 10, 2017.

Venue: Shanghai World Expo Exhibition Hall (No.1099, Guozhan Road, Shanghai)

CCG EXPO 2017 business section:

Time: July 5th (Wednesday) to July 7th (Friday), 2017.

Venue: Intercontinental Shanghai World Expo (No.1188 Xueye Road, Shanghai)