Diploma, Skills and Status: Why should we go to college if the knowledge we have learned is useless?

The college entrance examination in 2018 has ended, and 9.75 million candidates have left the examination room. The next stop for many people is the university. The importance of entering a good university for young people is well known. However, with the news of "the hardest employment season in history" appearing in newspapers every summer, people’s doubts about university education are also increasing.

The mismatch between the needs of enterprises and the quality of job seekers is one of the biggest questions about the value of university education today. When Yu Lizhong, the president of nyu shanghai, was teaching at East China Normal University, he once met an entrepreneur who laughed at college students like this: "I hired a college student who can’t use the copier or send faxes. Why do we need such a person?" Yu Lizhong responded, "No university, no major can train the talents needed by an enterprise. Anyone’s development must be in the job to truly meet the requirements of the post. "

In fact, as early as 1979, Randall Collins, a famous American sociologist, found that the content of university education was not determined by technical requirements, and most skills (even the most advanced skills) were learned at work or through informal networks. In addition, the relationship between students’ school performance and career success is weak, which also means that the training of practical work skills in schools is extremely ineffective. So, is it really useful to go to college?

In the book "Diploma Society", Collins tells us that in a diploma society with "inflated academic qualifications" (meaning that as more and more people get higher degrees, the demand for education level in jobs is also rising), education actually creates artificial obstacles for social mobility; However, for those young people who want to engage in mental work and occupy a better position on the social ladder, entering the university is probably still the best choice they can make. This is because education level is an important means to distinguish managers from manual workers. People may not learn any practical skills in universities, but universities, as an important place to accumulate cultural capital, still give college students the cultural resources they need to engage in white-collar work.

Collins first used data to show that modern society is not strict with the ability of many jobs, and most organizations can spend less than three months retraining their employees. Moreover, formal education is rarely used in retraining, and even if it is used, 90% of institutions can complete it within three months.

When the ability — — More specifically, it is job skills — — When it is not the decisive factor of employees’ quality, employers must turn to other aspects to determine who is more suitable for them. Therefore, the importance of normative control is highlighted, that is, whether employees conform to organizational goals and values and are loyal to the organization is an important criterion for employers to select talents. Many research evidences show that employers will use education as a means to choose employees with middle-class characteristics, and they tend to think that dropouts who have not completed the orthodox education track are unreliable and lack satisfactory personality and behavior.

In a survey of organizations in California in 1967, Collins found that employers rarely take the initiative to lower the requirements for employees’ education level unless there is an extreme shortage of labor, and once this requirement for education level is established, it will only increase. For example, employers use education to regulate and control the selection scope of job seekers, which is an important reason for the popularity of business administration degrees — — It is found that although employers generally doubt the value of business school education for practical work, they also tend to think that business school education represents college students’ willingness to do business and basic business values.

Therefore, Collins pointed out the status relationship between education and occupation. Education itself reflects a certain group culture and shapes a certain group’s sense of belonging. When this group culture and sense of belonging are consistent with the requirements of employers, the value of education is very high. The importance of prestigious schools is formed in this way: when the students trained by elite education of prestigious schools conform to the culture and values of elite occupations, more and more graduates of prestigious schools will begin to control elite occupations, which in turn strengthens the connection between elite schools and elite cultures. Therefore, we can see that domestic graduates of 985, 211 and double first-class universities have become the hot cakes in the eyes of employers, and foreign Ivy League graduates have their own aura of "winners in life" and are proud of the job market.

Even if your requirements for finding a job are not so high that you are not discouraged by top employers in the industry, as long as you want to do mental work comfortably in the office, a college degree is to a large extent something you must get. Collins found that there is a promotion gap between unskilled and service jobs, technical jobs and foreman jobs. "Employers generally believe that manual labor and non-manual labor (as well as clerical jobs) are closely isolated from each other, although there are broad opportunities in these two categories."

"Culture can shape a person’s self-image, set emotions, reshape the past reality and create new reality at the spiritual level." Collins wrote in the book. According to Max Weber, cultural resources are the foundation of relational communities, which have a set of shared symbols and ideologies, and help people who have these things in common to establish relationships. In the workplace, cultural resources may refer to job requirements, corporate culture and values, market insight, industry experience and so on.

Cultural resources can be produced through daily interaction (for example, gaining some industry experience in work and practice) or through specific organizations — — The school is such a professional cultural production organization, and it is often able to produce new cultural forms with ease. "Partly because the competition for the control of cultural production organizations and internal crisis will take its products in a new direction, and partly because its members will absorb culture full-time and consciously, which makes them form more sophisticated skills."

In Collins’ view, schools are particularly important for the formation of a new organizational structure, which not only helps to establish the traditional gentry class in China, but also helps to establish the professional field in contemporary America. As a formal cultural production institution, the importance of school is that formal culture can make individuals who have nothing in common establish contact at a relatively fast speed. The key here is whether there is some universal criterion to measure individual value quickly. Therefore, the formal cultural production organization needs to make its cultural products become a measurable currency similar to the unit of value. In the context of schools, this is the source of achievements and diplomas. They appear as a summary of the quality of cultural products (students) and give individual value in a quantitative way. Collins pointed out that the value of this currency also fluctuates with the change of supply and demand, so we see that more and more people are sighing that "it is difficult for undergraduates to find jobs" — — When the number of undergraduate graduates goes up year by year, the value of the currency of undergraduate education obviously goes down year by year.

It is worth noting that the emergence of the "white-collar" class is even closely related to the education diploma. In industrial society, the maturity of machine and organizational art can make everyone live comfortably with relatively little physical labor, which means that simple physical labor can no longer meet the employment needs of most people in the whole society. Those who agree with the technical control theory believe that technological progress has promoted the vigorous development of mental jobs, while Collins believes that the fallacy of the technical control theory lies in its misunderstanding of the premise of occupational differentiation in industrial society. He said that many jobs labeled as "mental work" are actually "idle jobs" based on simple work, in order to alleviate the political pressure brought by people who want to work.

"White-collar" jobs are far from real material production, and their output is difficult to be measured by objective standards. Therefore, professional and technical degrees fill the gaps in standards, subdivide the field of mental work more and more professionally, and create more and more jobs. Collins said, "Therefore, the expansion of the cultural market can make more people rely on ‘ Politics ’ Department (‘ Idle department ’ ) life, they obtain material products through the ruling structure rather than the production structure itself. "

As early as the end of the 19th century in the United States, educators pointed out that orthodox school education is not beneficial to the cultivation of vocational skills, and systematic vocational training should be used to cultivate talents needed in the workplace. After the end of the Civil War, American society rapidly industrialized. Calvin Woodward, a graduate of Harvard University and dean of the Vocational and Technical College of Washington University in St. Louis, opened a handicraft labor training high school to replace the traditional vocational-independent education system. At the beginning of the 20th century, the promoters of vocational education began to set up separate secondary vocational and technical schools and projects for the working class. However, vocational education has never been successful.

One of the reasons has been pointed out in the previous article — — Since vocational skills can be acquired at work, what is the value of school education that only provides pure vocational skills training? The more important reason is that students are opposed to replacing middle-class cultural education with handicraft training, because the latter can bring them social mobility and improve their social status.

In Collins’ view, the education provided by a university is not designed to cultivate practical skills, but its importance lies in its power to issue diplomas, and people are eager to obtain the status symbolized behind diplomas. Cornell University, Johns Hopkins University, Princeton University, Harvard University and other universities have successfully passed the crisis when people questioned the value of traditional education. It is precisely because they changed the curriculum and introduced many courses in science, modern language and literature, social sciences and vocational fields outside the classic courses, and claimed that they could cultivate political elites with liberal arts knowledge and public manners.

For students, this has become the most important motivation to enter the university. What they value is not the experience provided by universities, but the social experience that universities can bring and the possibility of joining cultural elites. Collins even pointed out that the social culture of universities plays a key role in attracting students: "University culture undertakes the function of bringing together middle and upper class children;" The feelings generated in university activities make them friends, and finally they go to the right marriage. " In fact, the famous Ivy League originally refers to the sports league of eight private universities in the northeast of the United States, but today, it has become synonymous with excellent academic level and social elite.

"By constantly telling the public that education can lead to elite status and by providing opportunities for social mobility, universities attract most people in the crowd who can get the opportunity to enter the elite." To a great extent, it is a serious misunderstanding of the existence of higher education institutions to require universities to popularize vocational education, because if only skills training is emphasized, universities will lose their main value — — Get cultural capital and join elite groups — — The danger.

From this point of view, in the foreseeable future, we will still live in a diploma society and have no choice.

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Pay attention to the safety of charging, and be wary of the charging treasure incarnation "charging explosion"!

now

More and more electronic products

Filled with our lives.

But electronic products have been used for too long.

Or after breakage occurs.

Many people still choose to continue to use it

hardly realize

This is very dangerous.

The main reason of charging treasure explosion

01

Insufficient heat dissipation and high temperature radiation. When charging, placing it in quilt, box and other environments that are not conducive to heat dissipation, or placing the charging treasure in hot weather, hot box and other high-temperature areas may lead to the spontaneous combustion and explosion of the charging treasure.

02

Overcharge. Don’t rely too much on the overcharge protection of the charging treasure, and continue to plug in the charger when it is fully charged. This is actually very bad for the charging treasure, which will not only reduce the service life of the charging treasure, but also lead to the explosion of the charging treasure for a long time.

03

Inferior charging head Don’t buy a charger that charges the charging treasure. The quality of the inferior charger is not guaranteed. It may also cause the charging treasure to explode.

04

Falling, bumping, squeezing, etc., may cause internal parts dislocation, battery leakage and other conditions, which may lead to the explosion of charging treasure.

05

Bulging. When the appearance of the charging treasure bulges slightly, some people don’t take it seriously and think that it will not affect the charging and continue to use it. This practice is very wrong. The bulging shell of the charging treasure proves that it can no longer be used and must be thrown away immediately.

06

Frequent use, frequent use of charging treasure, charging charging treasure several times a day, will also reduce the life of charging treasure and cause the possibility of explosion.

Look at some cases.

Yichun, Jiangxi: thrilling! The charging treasure suddenly exploded.

At about 4: 30 pm on May 28, 2021, a rented house at No.6 Fenghuang, Gao ‘an City, Yichun, Jiangxi Province was filled with a lot of smoke. The fire spread from Simmons in the house to the whole bedroom. When firefighters arrived, they found that the original culprit was the charging treasure. After more than ten minutes, the open flame was extinguished and the bedroom was badly burned.

Guangzhou, Guangdong: charging treasure changes to charging "explosion"

At about 18: 00 on January 3, 2021, on a bus in Guangzhou, a man wearing a school uniform suddenly threw the schoolbag out of his arms. When an item was poured out of the schoolbag, it crackled like fireworks, and then the smoke filled the whole carriage, and the strong irritating plastic burning smell of smoke increased. After the conductor found the danger, he immediately asked the students to put their backpacks outside the car and evacuate the passengers. The conductor used up two bottles of fire extinguishers before the fire was put out.

The reason for the fire and smoke was actually the charging treasure. At that time, the boy was charging his mobile phone with the charging treasure. I didn’t expect it to suddenly catch fire and burn. Fortunately, no one was injured in time.

Airplane flight: Smoke! There is an open flame in the charging treasure

On February 25, 2018, the flight CZ3539 from Guangzhou to Shanghai Hongqiao, during the boarding process, a charging treasure carried by a boarding passenger smoked in the luggage rack and an open flame appeared. Fortunately, the crew cooperated with the fire and public security departments to deal with it in time without causing further damage.

Nanjing Agricultural University: Charging treasure explodes and burns!

At 9: 00 pm on September 19, 2020, a charging treasure in the girls’ dormitory of Nanjing Agricultural University Pukou Campus exploded and burned, mainly burning the mattress and daily necessities.

Changdu fire control reminds you

Charging treasure, charger, patch panel, etc.

Is a common charging device around us.

But due to quality problems or improper use

They will also become

The fuse of family fire

The following charging treasure user guide should be collected.

▼▼▼

Original title: "Pay attention to charging safety, be wary of charging treasure incarnation" charging explosion "! 》

Read the original text

Covid-19 is strong in the north and weak in the south? The later, the lighter the "yang" symptom? Zhong Nanshan’s latest interpretation is coming.

  Zhong Nanshan. The pictures in this article are all live screenshots of the "National University Anti-epidemic Lecture Hall"

  Is it true that Covid-19 is "strong in the north and weak in the south" recently rumored on the Internet? Is Omicron infected once equivalent to a vaccination? Whether it is early or late, it is better to be together; Or the later you "turn yang", the lighter your symptoms will be? Under what circumstances should I go to the hospital? How do individuals protect themselves?

  On the afternoon of December 15th, Zhong Nanshan, an academician of China Academy of Engineering, gave a theme sharing on "the dynamics of the epidemic situation in COVID-19 and its countermeasures" at the "National Lecture Hall on Anti-epidemic in Colleges and Universities" hosted by Sun Yat-sen University, Peking University and Tsinghua University, and answered the above questions.

  Zhong Nanshan believes that there is no essential difference between the two strains. At the same time, he mentioned that one infection with Omicron is equivalent to one vaccination, but he did not agree with the statement that "it is better to be positive early and late, so it is better to be positive together". He said that the later "yang changes", the lighter the symptoms after infection may be. He believes that more and more infected people will be asymptomatic in the end.

  Covid-19 is "strong in the north and weak in the south"?

  Recently, some netizens think that after being infected with Omicron mutant, the symptoms of the northern infected people are more serious than those of the southern infected people.

  Zhong Nanshan also noticed the online related statements. In this regard, he said that at present, Omicron mutant BF.7 is popular in Beijing and Baoding, and Omicron mutant BA.5.2 is popular in Guangzhou and Chongqing. BF.7, the abbreviation of BA.5.21.7, is a mutant strain based on BA.5.2. Generally speaking, there is no obvious difference between the two strains.

  Zhong Nanshan said, "In fact, there are also some infected people with high fever and obvious body pain in Guangzhou. In Beijing, it seems that the fever is relatively high and the whole body aches, which may be related to the temperature or the further escape of the strain. "

  In addition, Zhong Nanshan mentioned that there is no more evidence, including the statement that "the virulence of the strains in Chaoyang District of Beijing is strong, and the virulence of the strains in Haidian District of Beijing is weak".

  Zhong Nanshan believes that there is no essential difference between the two strains.

  Zhong Nanshan also mentioned that at present, most people have no obvious performance after being infected with Omicron, that is, asymptomatic infected people; Some people have dry throat, sore throat, dry cough, headache, fever and other symptoms, that is, mild patients. Asymptomatic infections and mild patients reached 98%.

  One infection is equivalent to one vaccination?

  Regarding the "sequela" of COVID-19, Zhong Nanshan said that there are more than 200 symptoms of "sequela" of COVID-19, the main clinical manifestations of which are cough, dyspnea, olfactory dysfunction, fever, joint and muscle pain, headache, chest pain, brain fog (difficulty in concentration), sleep disorder, fatigue, fatigue and mood change.

  Zhong Nanshan mentioned that a Scottish study showed that asymptomatic infected people basically have no sequelae. At the same time, patients who have been vaccinated before infection have a lower risk of "sequelae" after infection, such as a 42% decrease in the risk of olfactory disorder, a 39% decrease in the risk of taste disorder, and a 40% decrease in the risk of hearing disorder.

  Zhong Nanshan also said that at present, many data show that after being infected with Omicron once, the rate of reinfection within one year is very small. After being infected with Omicron once (including asymptomatic), it is actually like being vaccinated once, and antibodies will be produced in the body.

  In this case, shouldn’t it be as some people on the Internet say, "It’s better to be sunny early and sunny late than to be sunny together"? Zhong Nanshan believes that this concept is not desirable.

  Zhong Nanshan said that although Omicron (BA.4/5, BF.7) infection is not terrible, most people can fully recover in 7-10 days; However, it is still very important to prevent infection, because China has a large population base, so we should be careful to prevent large-scale infection from affecting the normal social order or leading to the emergence of new mutant strains in the short term.

  In addition, Zhong Nanshan mentioned that people should not take the initiative to get sick, but because Omicron is highly contagious, there is a high probability of infection. However, the later the infection is delayed, the symptoms after infection may become lighter and lighter. "I believe that in the end, more and more infected people will be asymptomatic." Zhong Nanshan said.

  How do individuals protect themselves?

  At present, the spread of Omicron is very strong. How can individuals protect themselves?

  In this regard, Zhong Nanshan put forward eight suggestions to strengthen personal protection: strengthening protection (wearing masks, keeping a distance, reducing public gathering, etc.); Don’t be afraid of infection; Most infected people don’t need to go to the hospital; Pay attention to antigen testing at home; If you continue to have fever, you must go to the hospital; Older people suffering from general chronic diseases should also be vaccinated; It is not necessary to hoard medicine; "Old drugs are used for new purposes" must undergo rigorous experiments.

  In view of how young people cope with COVID-19, Zhong Nanshan also mentioned that the serious illness rate of young people infected with COVID-19 is very low. If there are no early warning symptoms in self-health monitoring after infection, they can continue to be isolated at home and release more resources for fever clinics and emergency treatment to elderly patients who need it more.

  "But if there are suspicious warning symptoms after self-health monitoring, you still need to see a doctor nearby in time." Zhong Nanshan said, "During the peak period of the epidemic, people who live with the elderly should also be vaccinated and strengthened, consciously reduce unnecessary going out and gathering, and do a good job of self-protection when going out to avoid infection. If there are suspected infection symptoms, the antigen self-test should be carried out in time. If it is positive, it should be isolated from itself (single room) to reduce contact with the elderly at home. "

  Zhong Nanshan has repeatedly stressed that it is necessary to accelerate the intensified vaccination of vaccines (especially heterogeneous vaccines). He pointed out that the effect of preventing infection will not be enhanced if the same vaccine continues to be vaccinated, but the effect of preventing severe diseases still exists; The effect of immunization with heterologous vaccine (subunit protein vaccine/adenovirus vaccine /mRNA vaccine on the basis of two doses of inactivated vaccine) is obviously improved. Therefore, it is necessary to strengthen the immunization of the elderly and vulnerable groups. At the same time, it is necessary to strengthen the vaccine protection of medical personnel, and accelerate the research and development and approval of nasal spray and inhalation vaccines.

Shen Teng’s impromptu "skating skills" in the special edition of "Super Family" pokes fun.


1905 movie network news On July 3rd, directed by, starring,,,, Han Yanbo and Bai Lina, the Mahua FunAge fantasy comedy, which will be released on July 21st, will expose a special edition of honest villains. The special edition reveals the process of Shen Teng’s transformation into an "honest villain" begging for help, and the "thick" face of five hours of special effects makeup makes Shen Teng "forget me" to play a foreign villain. Once again, in cooperation with director Song Yang, Teng Ge still appeared as a "skater", from sliding on his knees to the word "foot sliding" in "Super Family", which was a burden and made people look forward to it. Kichikov’s honest character of never telling lies also succeeded in stepping on the audience’s jokes, and Shen Teng’s impromptu comedy ability also added more joy to the role. Looking forward to this summer vacation, I will be happy to cool off and decompress with "Super Family".


Shen Teng premiered as a foreign villain, begging for help.

"The conspicuous bag of the villain" has a name since then.


In the movie, Zheng Qian (played by Allen), an unreliable family, unexpectedly gains super powers. My sister can fly, my father can be invisible, my grandfather can never die, and my sister is powerful. The honest villain (Shen Teng) who has the "money-making ability" is the arch-rival of this family. When a family with "bulk super power" meets a "conspicuous bag in the villain" begging for help, just like Wolong meets Feng Chu, it collides with countless jokes in the process of fighting wits, which makes people look forward to it.

This film is also the first time for Shen Teng to play a foreign villain, with a blond head and a golden-toothed aquiline nose, which makes him feel oppressive from a distance. Once you get close, you will be swayed by the love of the "honest villain" of Kikukov. He threatened generously, lured openly, and others’ sincerity was a killer skill, while begging for help turned sincerity into a "suicide skill", which was simply a "conspicuous package for villains". It is curious what surprises such a comedy character with a sense of contrast will bring.


Apply makeup for 5 hours, remove makeup for 2 hours, and the aquiline nose is too reduced.

Netizen funny comment: This foreign actor is a bit like Shen Teng.


Since Kiqikov was exposed, there have been frequent comments in the comment area that "this foreign actor is a bit like Shen Teng" and "I didn’t recognize Brother Teng". In this special edition, director Song Yang shared the behind-the-scenes story of Shen Teng’s transformation into a beggar through special effects makeup. Shen Teng’s average makeup time is nearly 5 hours, and makeup removal is 2 hours faster, frankly, "the working hours every day are 6-7 hours higher than others".


This time, the special makeup is an all-inclusive semi-headgear starting from Shen Teng’s nose, from improving hairline and cranium, to 1:1 human external nose model, and then to the unification of muscles and skin color, with full details. Director Song Yang revealed that "Brother Teng sometimes shoots for 18-20 hours with a hood". Artificial "thick" face is stuffy and sweaty, which makes Shen Teng experience a "stuffy sweat SPA". However, Shen Teng was quite satisfied with the new look, and bluntly said, "This role is very fresh, which makes me act very presumptuous.".


Improvisation is too strong, and both sheep have comedy burdens.

Laughter is where Shen Teng is on the set.


In the special edition, Director Song Yang bluntly said, "Brother Teng is the only person in my heart who can make everyone get high and excited, with comedy." On the film set, where Shen Teng is, there is constant laughter. Allen, a good partner, also became the "mouth substitute" of netizens and bluntly said, "I want to laugh as long as Brother Teng goes there."


The special also revealed some impromptu performances of Shen Teng during the filming. Shen vacated the scene, and according to the plot of slipping, he had a brainwave to design a sentence, "I am a beggar with slippery feet", which made a pun and poked the punch line. Allen sighed, "Brother Teng’s improvisation ability is too strong". Not only is there a constant burden in the play, but Shen Teng is also a comedian outside the play. On the set, he eats cookies in a game with sheep, and there are questions and answers. The burden falls on the ground, which makes people laugh.


The film "Super Family" is produced by Zhejiang Mahua FunAge Film Co., Ltd., China Film Co., Ltd., Shanghai Alibaba Film Co., Ltd. and Tianjin Cat’s Eye Lithography Culture Media Co., Ltd., released by Shanghai Taobao Film Film Culture Co., Ltd., China Film Co., Ltd. and Zhejiang Mahua FunAge Film Co., Ltd., and will be released nationwide in the summer file on July 21st.


Lu ‘an polar fox Alpha T5(ARCFOX αT5 Alpha T5) price reduction news, special price of 123,900! Preferential treatment waits for no man.

[car home Lu ‘an Preferential Promotion Channel] The preferential activities in Lu ‘an are in full swing, with the highest preferential margin of 31,900 yuan and the lowest starting price of 123,900 yuan. If you are interested in purchasing the Extreme Fox Alpha T5, now is a good time to start. Please click "Check the car price" in the quotation form to get a higher discount.

六安极狐

Arc Fox Alpha T5 adopts a fashionable and dynamic design, and the closed air intake grille on the front face is integrated with the streamlined headlight group, creating a strong sense of the future. The overall style tends to be simple and elegant, with smooth lines and harmonious body proportions, showing a perfect integration of modern technology and aesthetics.

六安极狐

The body size of the polar fox Alpha T5 is 4690*1936*1650mm, the wheelbase is 2845mm, and the car side lines are smooth and dynamic. With a 19-inch rim, the tyre size is 235/50 R19, and the rim design style is fashionable and full of strength.

六安极狐

The interior style of Arc Fox Alpha T5 is simple and full of science and technology. The center console is equipped with a 15.6-inch touch screen, which provides rich entertainment and navigation functions for drivers and passengers. The car’s voice recognition control system supports the control of multimedia system, navigation, telephone, air conditioner and window, which makes the operation more convenient. The steering wheel is made of leather, which provides a good grip and touch. The steering wheel supports manual adjustment up and down and back and forth, which is convenient for drivers to find the most comfortable driving position. The car is equipped with USB and Type-C interfaces, and the front passengers and the rear passengers have 2 and 1 interfaces respectively, which is convenient for charging and data transmission. The seat is made of imitation leather. The main driver’s seat can be adjusted fore and aft, backrest and height, while the co-pilot’s seat can be adjusted fore and aft and backrest. The rear seats support proportional reclining, which increases the flexibility of luggage space.

六安极狐

Arc Fox Alpha T5 is equipped with an excellent motor with a maximum power of 185 kW and a maximum torque of 360 Nm, which provides a strong power output and a smooth driving experience for the vehicle.

It is indicated that the body shape of the polar fox Alpha T5 is not the sleek style that is popular now, and the front of the car feels downward dive, which is not too mighty and tall, possibly to reduce the wind resistance coefficient. However, he personally thinks that the tail design is more attractive than the front.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

"if you are not afraid of bad life, you are afraid of getting the wrong name." Guangzhou Automobile Chuanqi was embarrassed because of the collision with US President Trump. In order not to affect the plan to enter the United States, GAC Chuanqi is considering changing its brand English name Trumpchi.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

Americans are familiar with the name Trump, but they may be unfamiliar with Trumpchi.

Trumpchi (the English name of Guangzhou Automobile Chuanqi) sounds somewhat similar to the name of President Trump of the United States. In fact, it is a China automobile brand and plans to enter the American market in 2019.

Guangzhou Automobile Group said that "the same name" is just a coincidence. In 2010, GAC Chuanqi was first put on the market, several years before Trump ran for president.

Recently, it has been reported that Guangzhou Automobile Group intends to change its English name again in order to let this brand of cars enter the American market.

Trumpchi is the local brand of the GAC Group, a State-owned manufacturer that also makes cars for a number of international brands.
Chuanqi Automobile is a local brand of Guangzhou Automobile Group. Guangzhou Automobile Group is a state-controlled joint-stock enterprise group, which also produces joint-venture brand cars.

Earlier this year, the GAC Motor Design Director Zhang Fan told Reuters: "We saw people were laughing at this and took pictures looking only at this detail, and also put on Facebook or other websites.
Earlier this year, Zhang Fan, chief designer of Guangzhou Automobile Group, told Reuters: "We found people making fun of the English name of Chuanqi Automobile, and also photographed the logo and uploaded it to Facebook and other websites."

Chuanqi’s English name "Trumpchi" comes from the direct transliteration of Chinese "Legend". The first half "Trump" stands for leading and trump card, while the second half "chi" stands for China China.

Originally, it was a name full of beautiful meanings, but I never imagined that Chuanqi’s first step towards internationalization and its entry into the American market was actually met with problems because of the English name "Trumpchi", which was really embarrassing.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

In the case of Trumpchi, however, the name appears simply to be a translation spin-off from its Chinese name which is Chuanqi, which is a play on the word "legendary" and loosely translates as "spreading good fortune".
Chuanqi’s English name Trumpchi is just a simple translation of his Chinese name. "Chuan" means "legend" in Chinese, and "Chuan Qi" roughly means "spreading good luck" ("Qi" means happiness and auspiciousness in Chinese).

In fact, as early as the 2017 Detroit Auto Show in North America, because the English names Trumpchi and Trump had the same name, many local Americans were watching the Chuanqi booth. Just to shoot Trumpchi, and make fun of it on social platforms.

It first got international attention in at the 2017 Detroit Auto Show, where executives were reported to be taken aback by the reaction it got and talked about mulling a name change then. Regardless of the name, the company hopes to put forward the first Chinese car that could break into the American market.
GAC Chuanqi gained global attention for the first time at the Detroit Auto Show in 2017. It is reported that at that time, GAC executives were surprised to see everyone’s reaction to Chuanqi’s English name and began to discuss renaming it. Whether it is renamed or not, the company hopes to put the first domestic Chuanqi car on the American market.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

China is both the world’s biggest market and its biggest manufacturer, turning out more than 24 million cars last year.
China is the world’s largest automobile sales market and the largest producer. China produced more than 24 million cars last year.

However, the great majority are sold domestically, and Chinese brands have struggled to gain a foothold in the US.
However, most domestic cars are still sold in China. China automobile brands still have a lot of efforts to gain a place in the United States.

What does the brand name stand for?

If renaming a car company for a new market seems a little strange, perhaps it shouldn’t.
People should not be surprised to change the name of the car brand in order to enter the new market.

Western companies have been rebranding for years when they set up shop in China.
It has been many years since western companies changed their names when doing business in China.

The linguistic divide between Western languages and Chinese means that names are often nonsensical when they’re translated.
The differences between western languages and Chinese mean that the translation of brand names often sounds absurd.

So, they come up with names that at least sound neutral, or which might appeal to Chinese consumers.
So they will come up with names that at least sound neutral, or names that may appeal to consumers in China.

Pampers, for example, is Pampers or "Bang Bao Shi", which means "Helps make baby comfortable".
For example, "Pampers" means "helping the baby to be comfortable".

Car companies do it too.
Some car companies have changed their names in this way.

BMW’s Chinese name is BMW, which translators as "treasure horse".
The literal translation of "BMW" means "the horse of treasures".

Trumpchi wouldn’t be the first Chinese company to rebrand for a wider audience.
GAC Chuanqi is not the first China company to change its name for a bigger market.

Chinese messaging app WeChat, for example, was rebranded from Weixin specifically to appeal to a more global audience, a move that helped it dramatically increase its overseas user base.
For example, the English name of WeChat was changed from Weixin to Wechat to attract more global audiences. This has also helped it rapidly expand its overseas user base.

Guangzhou Automobile Chuanqi changed its name because of its collision with Trump?

Foreign brands need translation before entering China. However, translation, like young people, is divided into two grades: general translation and literary translation.

General translation can be divided into the following five categories, namely:

Transliteration:

This kind of translation method is the most direct, and basically, it means no translation.

Mainly used for names, such as Disney, Siemens, Ford, place names, such as Amazon, original words, such as Audi, NIKE, combination words, such as Adidas, and words whose owners can’t afford to hire translators, such as Vladimir.

Free translation:

This kind of translation is the most sincere, and it is basically a conscience enterprise.

There are mainly material names, such as Airbus, Facebook and Shell, conceptual names, such as General Electric and Volkswagen, combined names, such as Microsoft and Softbank, and fruit names, such as Apple.

Mixed translation:

This kind is half transliteration and half free translation mixed together. It seems to be inclusive, but in fact it is not good.

Starbucks is the best company, while Unilever and Delta barely passed. As for Savills in the first Pacific and First Boston, which was a long time ago, I didn’t know what to say at the first ear.

However, there is a famous mashup king in Shenzhen, China, who will soon mix out in this circle of friends-that is WeChat.

Random translation:

This kind of translation does not play cards according to common sense, and the sword goes sideways. Basically, it depends on everyone’s rich imagination and yellow old photos to connect the two names.

For example, HSBC, Citi, Pfizer, Chase, Cathay Pacific, the treasure of Hong Kong, and Swire.

No translation:

This is a genre that you are bored with if I don’t turn it over. These signs are basically composed of letters. People who are literate don’t have to turn them over, and it’s useless for those who are illiterate to turn them over.

Such as IBM, BBC, 3M, AMD, GFW, BCG, KKR.

Therefore, the general translation of brands alone is divided into the above five categories, which must be what you feel now when you read it: is the sound and meaning confusing?

Fortunately, the next stage is literary translation.

Literary translation requires the integration of sound and meaning, and both spirit and form. As soon as people see this brand, they will know what this brand is for and how much they feel. This is obviously very advanced, so generally only large international companies can do it.

The most typical examples are the scientific elites such as Google, Cisco, LinkedIn and Bing. Retail giants such as Uniqlo, Carrefour and B&Q; Subway, which has exploded in recent years, and Porsche, which has suddenly become a mass in recent years.

Since it is literature and art, there is a distinction between high and low. The translation of some brands is not only consistent in sound and meaning, but also has both spirit and form; But also make the finishing point: make the name and product integrate and interact, give birth to great brand value, and become a driving force for the brand to last forever; At the same time, it can be lofty and poetic.

Let’s take a look at the classic translations of foreign brand names:

10. Evian

Evian is a mineral water produced in a small town in the southeast of France, on the shore of Lake Geneva, on the side of the Alps, and near mountains and clouds. It is the favorite of Hollywood stars and one of the few brands we can enjoy with them.

Water accounts for 70% of the human body. Statistically speaking, you are what you drink, so when you are tired of drinking Nongfu Spring, please try Evian.

9. Viagra

The general drug name only tells you what kind of disease you will treat if you eat it, but doesn’t tell you what kind of person you will become if you eat it. Except viagra.

This way of naming, which leaves form and effect behind and goes straight to the meaning of life, is undoubtedly the most successful operation case in business history.

8. IKEA

IKEA was originally composed of the initials of two founders, but in China, there is such a name that makes countless mothers dream about it-IKEA. It comes from The Book of Songs Nan Zhou Taoyao: "Peach flies away, burning its splendor. The son of Yu Gui, appropriate its room home "

How can such a pleasant name, a pleasant price and a comfortable product not be loved by everyone in this country that is not very livable?

7. Boeing

Nine times out of ten, the closest you get to the speed of sound in your life is on Boeing. This delicate Chinese name and English pronunciation are almost perfectly consistent. When you pronounce it, you will feel the speed of the plane and even have the Doppler effect, which seems to make people feel more secure.

Mercedes-Benz

If the speed of sound is too fast, you can run at it. This translation explains what low-key luxury means: when everyone is piling up adjectives, people use verbs.

Although the verb is neutral, it makes everyone unable to be picky, luxurious but not overbearing. It has become the most popular brand in China.

5. Channel

Quite simply, this French woman’s name charms all beings: it is a magical name that makes every man forget his girlfriend when he smells it, and every woman thinks of her boyfriend when she sees it.

Well, I won’t talk about it, and you can experience it yourself.

4. Marlboro

You may not smoke Marlboro, but you can’t help knowing people who smoke Marlboro. The best-selling cigarette in the world is the first foreign brand to enter China. This translation is as catchy as its cigarettes and is popular in China.

Because of the ban on tobacco advertising, we rarely see the news of this brand now, but it lives in our lungs forever.

3. Longines

Our time and space are like winding waves, and time is like the piano recording the ebb and flow of the tide.

Even if you haven’t understood the mystery of the universe, Longines as the name of a watch can still make people feel unclear. Do you feel closer to the end of the universe every time you look at the time?

2. BMW

Give China three letters, and it will be a miracle in the world. BMW is simply the definition of God’s translation.

I don’t know how many tears the name BMW has brought to MM, but I know how many auras it has brought to BMW.

1. Coca-Cola

When Coca-Cola entered China in 1927, it was once translated as "biting wax" by someone with eyes open. It is estimated that it was later discovered that it began to be sold together with rat poison, and it was only after learning from a painful experience that it changed such a happy name.

However, this is a translation that makes anyone who knows a little Chinese dumbfounded. With a big red background, it is simply a trademark tailored for China.

Source: BBC, Sohu.com.
Translation & Editor: yaning

The price of Xingyue L Zhiqing in Changchun area has been greatly reduced, with a discount of 0.7 million! Act quickly.

Welcome to [car home Changchun Special Promotion Channel], we bring you the freshest automobile market dynamics. At present, the high-profile series is holding a grand preferential activity in Changchun area. Friends who buy cars are blessed, and they can enjoy a cash discount of up to 0.7 million yuan, which further reduces the starting price of Xingyue L Zhiqing to 152,700 yuan. This attractive price range undoubtedly provides consumers with an excellent opportunity to buy a car. If you want to know more detailed preferential information and lock your favorite model, don’t miss this once-in-a-lifetime opportunity. Click "Check the car price" in the quotation form, and let’s seize this opportunity to buy a car together!

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The design of [Xingyue L Zhiqing] is like a carved work of art, showing a unique modern aesthetic. The front face part adopts an atmospheric family-style design, and the air intake grille adopts an exquisite matrix layout, each of which exudes elegance and strength. The overall style is steady and full of science and technology, and the streamlined body lines are elegant and smooth, demonstrating the perfect integration of luxury and sports. The details all reflect the persistence of the Zhiqing series in quality and design, which makes people unforgettable.

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The car system Xingyue L Zhiqing shows the perfect combination of elegance and strength with its unique profile. Its body size is 4795 mm long, 1895 mm wide and 1689 mm high, and its wheelbase reaches 2845 mm, providing passengers with spacious and comfortable interior space. The front and rear wheel tracks are 1610mm, which ensures the stability and driving flexibility of the vehicle. Tyre size is 235/50 R19. This specification is used for both front and rear wheels, which provides excellent grip and handling performance. With exquisite rim design, it further enhances the sense of movement of the overall appearance.

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The interior design of Xingyue L Zhiqing highlights the perfect integration of luxury and technology. The car uses an exquisite leather steering wheel, which supports manual up and down+front and rear adjustment, providing a comfortable grip. The 12.3-inch central control screen stands in the center, which is clear and easy to use, integrates intelligent control functions such as multimedia, navigation, telephone and air conditioning, and supports voice recognition, making driving more convenient. The seat is made of imitation leather, and the front and rear, backrest, height and lumbar support of the main and passenger seats are adjusted. The driver’s seat also provides additional heating and ventilation functions, which improves the riding comfort. The co-pilot seat also supports backrest adjustment and has electric seat memory function. The rear seats of Xingyue L support proportional reclining, providing passengers with flexible and diverse space utilization.

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The car is equipped with a 1.5T turbocharged engine with a maximum power of 120kW, which provides surging power output for drivers. This engine has 163 horsepower and excellent torque performance, which can reach 255 Nm. With the 3-speed DHT transmission, it not only ensures the smooth running of the vehicle, but also improves the fuel economy and brings excellent driving experience to the driver.

Summarizing the evaluation of the owner, Xingyue L Zhiqing undoubtedly won his favor in design, especially the front face of the atmosphere impressed him deeply. This shows that for consumers who pursue aesthetic appearance, Xingyue L Zhiqing is undoubtedly a quality choice worthy of consideration.

Huawei Xu Qinsong: Be practical in making products, and the online proportion will increase next year

    On May 13, Beijing time, Huawei teamed up with China Mobile to officially launch Huawei’s new generation of flagship –Huawei Ascend P7This model performs very well in terms of appearance, workmanship, and internal performance. It can be said to be a product that pursues the ultimate from the inside out.

Huawei Xu Qinsong: Be practical in making products, and the online proportion will increase next year
Xu Qinsong, Vice President of Huawei Consumer Business

    After the press conference, Zhongguancun Onlinecell phoneThe Communications Division was very pleased to interview Xu Qinsong, Vice President of Huawei’s Consumer Business. Mr. Xu is currently in charge of the Consumer Business Sales and Marketing Department at Huawei. Previously, he was mainly responsible for sales in Europe and other overseas regions.

    In fact, this time the author still comes with a relatively clear question, because some personnel changes in Huawei’s e-commerce department have made the author concerned about HuaweiAscend P7I am very interested in the product strategy of online channels or e-commerce channels. In this regard, Mr. Xu said that Huawei is a Huawei flagship product, which will be very different from the independent Honor brand in e-commerce, so this should be made clear first. In addition, Mr. Xu said that Huawei will increase the proportion of online sales in the future. It is expected that the share of online sales in the European market will increase to 20%, and the share of online sales in the domestic market will increase to 12%. It is worth mentioning that the Huawei mobile versionAscend P7That is, the first sale is made in JD.com Mall.

Huawei Xu Qinsong: Be practical in making products, and the online proportion will increase next year
Mr. Xu said there were surprises in the third quarter

    In addition, the author also targets HuaweiAscend P7The pricing strategy has raised questions. After all, the price of the Ascend P6 is 2688 yuan, while the machine has increased by 200 yuan. Mr. Xu said HuaweiAscend P7The domestic price is significantly lower than the domestic market, which is an indisputable fact, and Huawei believes that pricing is not just a comparison of hardware specifications. In addition, in terms of product experience, design, and workmanship, Huawei does not plan to learn blindly. Huawei needs to make products and survive in a down-to-earth manner, so that after a decade, everything will come naturally.

    It is worth mentioning that Mr. Xu also revealed that Huawei will launch a mobile phone that is of interest to Arsenal fans in the third quarter of this year. There is no doubt that this will definitely be a mobile phone produced in cooperation with the Arsenal club. Since Huawei’s development in the European market in recent years and Huawei’s previous sponsorship of Arsenal have made them have a better relationship, it is reasonable to launch such a model, but the product specifications and other information cannot be disclosed, even so this can make Arsenal fans excited for a while.


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On May 13, Beijing time, Huawei teamed up with China Mobile to officially launch Huawei’s new generation of flagship – Huawei Ascend P7 – at the Beijing International Trade Hotel. This model performs very well in terms of appearance design, workmanship and internal performance. It can be said that it is a product that pursues the ultimate from the inside out. After the press conference, Xu Qinsong, vice president of Huawei’s consumer business, Zhongguancun…

Policy Continuation, Strength, Matching, Optimization and Upgrading —— A "Great Article" on New Energy Vehicles Going to the Countryside in China

  Xinhua News Agency, Beijing, June 9th Title: Policy Continuation, Force Support, Optimization and Upgrade — — China’s "big article" on new energy vehicles going to the countryside

  Xinhua News Agency reporters Gao Kang, Wu Huijun and Wang Cunfu

  Recently, the National Development and Reform Commission and the National Energy Administration issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization". This year, the relevant policies to promote the development of new energy automobile industry continue to exert their strength. How will China do a good job in this "big article" of new energy vehicles going to the countryside?

  Three years of "going to the countryside" have yielded fruitful results

  In July 2020, China launched new energy vehicles to the countryside. Activities gradually penetrated into third-and fourth-tier cities, and kept close to county and township markets and rural consumers.

  In the past three years, the event has launched nearly 200 rural models, with a cumulative sales of more than 4.1 million vehicles.

  "The horses and chariots have not moved, and the piles are built first." Huang Tao, the operation director of Hainan Charging and Replacing Network Co., Ltd., said that the promotion of new energy vehicles in Hainan has been accelerated by building an information-based, digital and intelligent "one network" operation supervision platform.

  According to Zhong Dong, director of Hainan New Energy Vehicle Promotion Center, in the first four months of this year, Hainan has promoted and applied 29,100 new energy vehicles. New energy vehicles accounted for 43.6% of the new vehicles.

  Relevant ministries and local governments have given strong support, and car companies such as Wuling, BYD and Geely are also making active efforts.

  According to the relevant person in charge of BYD, in recent years, BYD has continued to launch vehicles suitable for the use of cars in counties and townships, and the channels have sunk, so as to facilitate consumers in counties and townships to see cars, test cars, buy cars and repair cars, and promote the steady increase of brand awareness and sales.

  “‘ Going to the countryside ’ The event played an important role in driving the steady growth of sales. " Wang Jun, deputy director of the Industrial Research Department of China Automobile Industry Association, said.

  According to the data of China Automobile Association, the sales volume of new energy vehicles in China soared from 1.206 million in 2019 to 6.887 million in 2022; The number of new energy passenger cars in non-first-and second-tier cities has increased rapidly, from 175,000 in 2019 to 1.714 million in 2022.

  Xu Haidong, deputy chief engineer of China Automobile Association, said that efforts to promote new energy vehicles to the countryside not only guide enterprises to overweight and sink the market, but also promote the comprehensive upgrade of rural residents’ travel modes, and also promote the large-scale development of new energy vehicles to a new stage.

  Large market space and sufficient economic potential.

  At the beginning of the year, the Central Document No.1 proposed to encourage qualified areas to carry out new energy vehicles to the countryside; The "Opinions" were promulgated in May; On June 8, the Ministry of Commerce announced that it would organize the "100-city linkage" and other automobile consumption promotion activities to further enrich the supply of new energy automobile products in rural areas.

  What key signals have been released after the introduction of relevant policies?

  "In recent years, the new energy automobile industry has flourished and has become one of the important engines to promote a new round of economic transformation and upgrading and high-quality development." Xu Haidong said that the layout of charging infrastructure and the promotion of new energy vehicles to the countryside can not only continuously expand the market space of the vast counties and townships, but also improve energy links and boost the development of related industries, with a view to the future.

  At present, many places in the country focus on promoting the construction of charging infrastructure, paving the way for new energy vehicles to go to the countryside.

  "You can charge half the electricity in half an hour, and the monthly charging fee is only 100 yuan." Guo Xinan, a villager from Juwang Village, Haikou Town, Daguan District, Anqing City, Anhui Province, told reporters that his "mileage anxiety" has disappeared since charging piles were installed in neighboring villages in March.

  "Promoting the construction of charging facilities is like opening up the countryside ‘ Seven meridians and eight veins ’ 。” Ma Cuibing, director of the Automobile Industry Department of Anhui Provincial Economic and Information Office, said that this move will promote more choices of car purchases in rural areas and make it more convenient for urban residents to come to the countryside, which will inevitably lead to the rapid development of a series of industries such as tourism, logistics and supporting services for new energy vehicles, promote employment and promote local economic development.

  Experts said that there are more and more consumers who like the natural and rural scenery in go on road trip, and the rural tourism market has broad potential. With the policy guidance and the improvement of residents’ income, the demand and consumption potential of cars in rural areas will become more and more prominent.

  "The penetration rate of new energy vehicles in counties and townships is much lower than that in cities, and there is huge room for improvement." Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, believes that it will be a great market opportunity to promote the consumption growth in county and township markets and realize the popularization of new energy vehicles, which is of great significance for optimizing the consumption structure of residents and continuously implementing the strategy of expanding domestic demand.

  The Study on Electric Vehicle Travel in Rural Areas of China published by committee of 100, China, predicts that by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, and the total number of vehicles will exceed 70 million. The China Automobile Association predicts that if it can meet the needs of rural residents for motorized travel in the future, it will probably incite supermarkets with a scale of 500 billion yuan.

  How to promote better "going to the countryside"?

  Meng Wei, spokesperson of the National Development and Reform Commission, said recently that, on the whole, the new energy vehicle market in rural areas of China is still in its infancy, with relatively low total ownership, insufficient construction of charging infrastructure, insufficient supply of economical and practical vehicles, and insufficient sales and service capabilities, which have restricted the promotion and use of new energy vehicles.

  Xu Haidong believes that at present, new energy vehicles still face multiple challenges in going to the countryside:

  — — The price of new energy vehicles is still higher than that of fuel vehicles. The types of product supply are limited, so how to scientifically and directionally develop suitable models has become a compulsory course for car companies.

  — — At present, the profit rate of new energy vehicles is generally not high. The cost of channel sinking, promotion and promotion is added, which makes it more difficult for car companies to make profits.

  — — Insufficient charging facilities restrict the purchase and use of new energy vehicles in counties and townships. The construction and maintenance cost of charging facilities is high, and it is difficult to make a profit in the short term.

  Zhang Dawei, director of product positioning of SAIC-GM-Wuling, said that the price sensitivity of county and township consumers is high, and the expected price is mainly below 100,000 yuan.

  Industry experts suggest that car companies should develop models that are more suitable for counties and townships, such as appropriately reducing cruising range to save costs. In terms of policy, the state can also consider tilting and guiding, and appropriately increase assistance according to the actual situation.

  Cui Dongshu said that publicity and popular science work in rural areas should be further improved, more efforts should be encouraged and mobilized to promote the renovation and construction of rural basic power facilities, and more difficulties and problems encountered in practice should be solved, such as increasing the capacity of distribution networks.

  "New energy vehicles going to the countryside is a long-term activity and systematic project." Xu Haidong said that in the next step, the government, car companies, power grids and other parties need to form a joint force to continuously explore economic potential and expand market space. With the macroeconomic stabilization, the new energy automobile industry will maintain steady and sustainable development.

2022 Game Summary! Top Ten Must-Play Games (I), which ones did you play?

2022 has passed. Although there are many jumping games this year, there are still many games that have left a strong impression on players with excellent quality this year. Through the word-of-mouth of the players and Tongge’s actual play experience, we selected the top ten games that must be played in 2022. Let’s see which ones the macaroni players have played.

Baokemeng Legend Al Zeus

Pokémon LEGENDS

Release date: January 28, 2022

Selling platform: Switch

Metacritic score: 83

As a new generation of Baokemeng, the rumored Legend of Baokemeng, Al Zeus, finallyBoldly tried the game of opening the world,This can be said to be a big step in the traditional Baokemeng series, and this game has successfully reversed word of mouth with excellent game quality when everyone was not optimistic in the previous trailer.It has become the highest-rated treasure dream work in recent years.

Eldenfah ring

Elden Ring

Release date: February 25, 2022

Selling platform: Steam

Metacritic score: 94

The innovative work of the soul game is also a gameplay that has joined the open world. Coupled with the consistent hard-core game mechanism of the soul game and the "riddle man" world view that FS is good at, both the battle and the plot exploration make the players want to stop step by step, and the phenomenon-level topic discussion,This 2022TGA annual game cannot be overstated!

The fading light 2: the battle between man and benevolence

Dying Light 2:Stay Human

Release date: February 5, 2022

Selling platform: Steam

Metacritic score: 77

Although the opening caused a wave of public opinion storm due to various bugs and multiplayer games not working normally, after the production team diligently repaired the work, the rebound in sales and praise in this year proved thatThe quality of the game is satisfactory.

master

SIFU

Release date: February 8, 2022

Selling platform: Epic

Metacritic score: 79

In order to make this action game with a strong "Kung Fu flavor", the producer also made a special trip to China to learn boxing.Based on the traditional Chinese martial arts "White Eyebrows Boxing", creating a nearly perfect close combat experience for the game.The fist-to-flesh kung fu is supplemented by quick, accurate and cruel environmental attacks.Coupled with the revenge plot with "Wude" as the core, the production team successfully pushed the game to a new height as an independent game.

Kabi of the Star explores and discovers.

Kirby and the Forgotten Land

Release date: March 25, 2022

Selling platform: Switch

Metacritic score: 85

As Kabi’s first 3D work, "Exploration and Discovery of Kabi in the Star" can be said to be the best work in the series! Not only has Kabi’s gameplay of "swallowing heaven and earth" been vividly restored,After 3D, it fully absorbed the essence of Mario Odyssey., combined with its own mechanism, presents manyA brand-new game experience.

Of course, the 2022 must-play game must be accompanied by the 2022 must-play gamepad to be interesting! The Beitong Asura 2pro multi-template gamepad in Tong Ge’s hand can greatly enhance the game experience for the above five games, such as in Master.Boxing to meat button hitting feeling, plusHall triggers the silky smooth dodge.Whether it is the enemy’s upper attack or sweeping the legs at the lower end, they can skillfully resolve the heavy punch counterattack!

Beitong Asura 2pro multi-template gamepad is now selling well in major e-commerce platforms.Macaroni people who want to play on both PC and NS platforms during the New Year holiday, start one in advance, and travel during the holiday will ensure that the experience is full ~