标签： 夜无忧论坛官网

　　Beijing, March 28th (Reporter Wu Tao) Recently, Taobao launched a special edition, and JD.COM also launched a "shopping festival", which is generally believed to be aimed at "attacking" Pinduoduo, a shopping platform. E-commerce giants value it so much. What is the shopping? Are goods really cheap? Is the model sustainable? The reporter conducted an interview and investigation.

　　What is a shopping spree?

　　Pooling generally refers to organizing consumers who are interested in buying the same product through the internet platform, and collectively buying from suppliers in order to enjoy low-price concessions.

　　At present, the most representative purchase enterprise is Pinduoduo, which is developing rapidly. According to the data, since its launch in October 2015, the number of users in Pinduoduo has exceeded 300 million, which is almost the same as that in JD.COM.

　　In fact, the concept of "shopping together" has a long history. The earliest group buying model has the shadow of shopping together, but there are more shopping patterns at present, and it is also integrated into the social shopping model. For example, you may often receive a shopping link from a friend on WeChat, asking you to "bargain" or inviting you to buy together. This is the sociality of shopping together.

　　Why "fire"?

　　E-commerce giants will not turn a blind eye to shopping. Recently, Taobao launched a special version of APP, and JD.COM also launched a "shopping festival". The two largest e-commerce companies in China are making efforts on shopping, which shows how hot shopping is.

　　Tang Xingtong, an expert member of the Network Marketing Research Center of China Electronic Commerce Association, said in an interview with Zhongxin.com that social platforms such as WeChat have created opportunities for shopping together, coupled with the endorsement of social factors of acquaintances, compared with other low-priced shopping platforms, the conversion rate of shopping trust transactions is higher.

　　According to the report released by the E-commerce Research Center, the user groups of Taobao and Pinduoduo are highly coincident, and 50.3% of the users who uninstalled Taobao went to Pinduoduo.

　　As for the reasons for the popularity of shopping, some analysts pointed out that consumption not only needs to be upgraded, but also needs to be graded. Shopping meets the needs of some people for low-priced goods, and consumers are deeply involved through social interaction, which is the reason for growth.

　　Are goods really affordable?

　　One of the reasons for the popularity of shopping is the low price, but what about the quality of things? Consumers who have successfully made a purchase told the reporter of Zhongxin.com, "I have tried several times for fruit, and the pitaya is particularly small. When kiwifruit is received, it is also broken. In view of the cheap price, I didn’t say anything."

　　The reporter noticed that on a shopping platform, "NIKE" shoes with a price of over 100 yuan and "new balance" of 27 yuan are very common, and it is difficult to distinguish between true and false. Although the merchants did not describe them as Nike, the "tick" on the shoes and the word "Nike" on the shoe box are clearly visible. Some netizens left a message, "The shoes are too plastic."

　　There is no denying that there are many "0 yuan Buy" and "0.1 yuan Buy" on the shopping platform, and even if the quality of things is worse, it is worth the price. However, the number of such goods is almost limited. For such goods, it is mostly a matter of speed and luck; More goods are "not so high in price and not so good in quality".

　　Is 9.9 yuan postage reliable?

　　The reporter also noticed that on the platform of collective purchase, there are many 9.9 yuan products, and many netizens have doubts: 9.9 yuan can’t even cover the postage. Can such products be trusted?

　　Some people in the e-commerce industry said that these products are mostly unsalable or broken-code products. Failure to sell these products as soon as possible will only increase the cost of inventory management. Moreover, at this stage, enterprises have basically recovered their costs and sold them in large quantities in a short time, reducing inventory costs is to increase profits.

　　In addition, the postage is not as expensive as we thought. Some merchants can talk about the postage around 5 yuan because of the huge delivery volume, and 9.9 yuan can completely cover the postage.

　　Data Map: Employees of an e-commerce company answer consumers’ shopping questions in front of the computer. China News Service reporter Chen Yushe

　　Is the model sustainable?

　　As shown above, one of the charms of shopping together is to integrate social factors, but the reporter learned that many consumers think it is consuming personal trust value and wasting time.

　　"There have been several successful purchases, and you need a lottery to have the right to buy; You need to pay attention to WeChat official account before buying; After launching the purchase, you need to share it with your friends to help bargain or guide them to participate. " Tian Tian (pseudonym), an office worker, told the reporter of Zhongxin. com that as long as you have patience, you can definitely buy cheap things, but it takes a lot of time, and after sending them to friends many times, the other party will be annoyed, right?

　　It is obvious that the purpose of setting up such a rule is to pull new products quickly and hardly need to spend promotion expenses. Viral marketing is just like this, but it should be noted that viral marketing improves users’ cognition through high exposure rate, which does not mean consumers’ recognition.

　　Can this model continue? Tang Xingtong believes that the pooling model should last for a long time, because price concessions are lethal at any time, but they will not cover all categories of e-commerce; In addition, with the decline of heat, consumers will not be so high-frequency in the future. (End)

　　Mid-to-high-end SUVs have become a popular choice for consumer upgrades. So, which model is worth buying? Personally, I think there is one worth considering. Not only does the brand have enough appeal, but the product itself also has excellent strength. It is FAW Toyota Crown Land Range.

　　When it comes to "Crown", many people are familiar with it. Since its birth in 1955, every generation of Crown models has embodied Toyota’s leading innovative technology, and its excellent design and unique quality have been deeply rooted in the hearts of the people. It can be said that in people’s impression, "Crown" is not only synonymous with "classic" and "luxury", but also a dream in the hearts of a generation.

　　For Crown Lvfang, as the first flagship SUV after the rejuvenation of the Crown brand, it has an absolute say in the inheritance of the classic. In the 2021 "China Automobile Festival", Crown Lvfang has gone through many rounds of intense competition and passed layers of rigorous tests. After standing out from more than 100 new cars in the evaluation, it won the honor and won the "Best SUV" honor with great weight.

　　This is also after the Asian Dragon won the "Best Car of the Year" in the 2020 "China Automobile Festival", another flagship model of FAW Toyota won this honor, which is enough to show that consumers recognize FAW Toyota’s high-value products.

　　"China Automobile Festival" is known as the "Oscars of China’s automotive industry". The participating models need to go through layers of tests such as primary selection, shortlisting, and professional evaluation. Finally, the core jury and expert evaluation components will conduct centralized evaluation on the vehicle performance, safety performance, intelligence and other indicators of the shortlisted models. At the same time, refer to the objective test data of the laboratory and proving ground of the China Automotive Technology Research Center to obtain the final results. The gold content of the awards is self-evident.

　　Crown Land is repaired inside and out "Best SUV" worthy of the name

　　Crown Land is built on the TNGA-K platform. In terms of appearance, interior, driving quality and safety configuration, it shows the standard of a high-end flagship, and exudes the noble temperament of the "Crown" brand from the inside out.

　　In terms of appearance, the crown’s diamond-shaped honeycomb net creates a more delicate and atmospheric visual effect; the wide lower grille combined with the through-type silver decorative strip below, with the tusk-shaped black trim on both sides, makes the whole car add a bit of fierce posture. The "crown" logo on the front of the car shows more dignity and atmosphere. And the low center of gravity design, more than 5 meters of heroic body, makes it show the king’s posture.

　　In terms of interior, Crown Land has an innate delicate design and quality style, which upgrades the driving experience in the car again. The dashboard and other accessible places are all wrapped in leather fabrics, so that all the areas that the occupants can reach in the car have soft materials to deal with cushioning, and the sense of high-end is oncoming; the ergonomically designed seats have good comfort and wrapping, and the riding experience lives up to Crown’s name. The 12.3-inch central control large screen and 12.3-inch full LCD dashboard break the routine and bring users a better technological experience, allowing the 67-year-old "Crown" to lead the trend of the new era.

　　The long wheelbase of 2850mm allows the Crown Land to have a wide and comfortable cockpit. In particular, the second row of seats can achieve a sliding distance of 180mm, allowing the second and third rows to have more abundant adjustment space, allowing the Crown Land to easily cope with the riding needs of different families; the depth of the luggage compartment of 520mm can also accommodate more items, making it convenient for the whole family to travel.

　　At the same time, following the classic crown quiet gene, the front windshield and main and passenger windows of the crown land are made of soundproof glass, which greatly reduces the noise transmission during driving. In addition, polymer vibration-absorbing and sound-absorbing materials are used in many parts of the body to maximize the blocking of noise sources and provide a more quiet driving environment for the occupants in the car.

　　Static and excellent driving texture, making driving enjoyable

　　Crown Land Displacement is equipped with Toyota’s new generation TNGA 2.5L dual-engine hybrid system, the comprehensive power of the system reaches 183KW, and the comprehensive fuel consumption data of NEDC is only 5.8 L/100Km (four-wheel drive version). Matching it is an E-CVT transmission, which under the blessing of "Hybrid Black Technology" PSD brings surging power, makes the power output more linear and smooth, and further reduces fuel consumption, allowing you to give peace in the bustling city and release your nature in the quiet jungle.

　　In terms of the chassis, the Crown Land Ramp adopts a front McPherson + rear double wisharm suspension combination that combines comfort and support, supplemented by the standard setting of the shock absorber with the Lexus LM, which makes the vehicle run stably, with light steering and good shock filtration. In addition, its equipped E-FOUR electronic four-wheel drive system adopts a rear axle independent motor, which can achieve a maximum power distribution of 20:80 between the front and rear wheels, bringing excellent driving texture.

　　All systems come standard with TSS Smart Travel Safety, making driving more secure

　　In terms of safety, the Crown Land Range comes standard with a new generation of Toyota Safety Sense (referred to as TSS Toyota Smart Safety). It integrates PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assist system and AHB automatic adjustment high beam system, truly achieving "safety regardless of height".

　　In order to improve the collision safety of the vehicle, the body skeleton is made of a large number of hot stamped steel and the highest 1.18 quadrillion Pa steel integrated hinge reinforcement ribs to achieve high rigidity and lightweight. At the same time, the body adopts energy absorption and load dispersion structure, which can maximize the safety of occupants and pedestrians in the event of a front or side collision. In addition, in order to obtain a good driving field of vision, the position of the engine cover, front windshield and rearview mirror has been optimized during the vehicle design, which greatly reduces the blind field of vision.

　　At the same time, in order to reduce the risk of injury to the occupants in the car, the Crown Land Displacement comes standard with seven airbags, including the main/co-pilot airbags, front side airbags, front/rear head aircurtains, and knee airbags, which can be described as all-round protection.

　　Write at the end

　　At present, Chinese consumers are increasingly recognizing TNGA, and the sense of technology and luxury it brings has also greatly improved FAW Toyota’s brand level. In the 2020 "China Automobile Festival", FAW Toyota’s flagship car, the Asian Dragon, won the "Best Car of the Year" award for its "Smart and American Bipolar" performance. This time, considering the high value of the Crown Land Release itself, it has won the "Best SUV" award, which can be said to be well-deserved and well-deserved.

　　It can be seen that FAW Toyota has made a profound interpretation of the original intention of "mass production happiness" in Crown Lu Fang and the new Asian Dragon, and also let the outside world recognize a FAW Toyota that continues to upgrade the user experience. At the same time, it also makes people see that under the strong empowerment of TNGA architecture, FAW Toyota will have more high-value models emerging from the product matrix to help FAW Toyota continue to move forward.

Source: Sina Music

　　Business Daily reporters, Chen Hesheng/Wen, Yang Donghua/Picture

　　Yesterday, Jay Chou’s fan meeting was held in Zhengzhou, and Henan Radio Station FM90.0 MY RADIO broadcast the whole process live.

　　Hundreds of fans waited for hours and hastily gathered with Jay Chou for half an hour. They were also a little regretful in their happiness. One fan who rushed to Zhengzhou from other places said that it was not easy to meet Jay Chou. As Jay Chou sang in "White Windmill": "You said you shouldn’t meet again for a moment."

　　Wait for Zhou, see Zhou, visit Zhou, don’t Zhou, combined into a picture of Jay Chou’s trip to Zhengzhou.

　　{Act 1} Wait for weeks

　　"I’m fed up with waiting, your so-called arrangement. How long will it take?" – Jay Chou, "Rewind"

　　Voiceover: Before Zhou Dong arrived, the fans went crazy first. On the square at the east gate of Yuda Hotel, boys and girls lined up.

　　You said: Difficult, really difficult.

　　If it were normal, there were more cars than people in the parking lot of Zhengzhou Yuda International Trade East Gate. Yesterday’s scene was different. At 12 noon, there was still an hour and a half before the meeting time arranged by the organizers. Hundreds of fans had gathered here.

　　Everyone was looking forward to it, and some fans even asked each other which door Zhou would enter the hotel from, what clothes he would wear… Some fans even found it difficult to calm their emotions, saying, "When I see Jay Chou later, will I faint?"

　　In addition to waiting for Jay Chou, another important thing is to wait for the admission tickets to the meet-up. Due to the limited space on the spot of the meet-up, the issuance of admission tickets is relatively strict. Members of organized fan clubs are luckier. Fan club members revealed that they can get a ticket to the meet-up by purchasing an infield ticket. The price of the infield ticket is 2008 yuan, 1800 yuan, 1600 yuan and 1400 yuan respectively. This claim was later confirmed by the reporter from the announcement on the fan website. Another version is that you can only get one ticket if you buy five VIP tickets. The reporter was not confirmed from the organizers.

　　In yesterday’s fan camp, there were also many "retail investors". They basically bought infield tickets and were allowed to attend the meeting.

　　{Act II} See Zhou

　　"The area that should be happy, all you give is blank" – Jay Chou, "Rewind"

　　Voiceover: Zhou Dong appeared with extraordinary momentum. The colorful cards in the audience were shining, and the fans on the scene were obsessed.

　　You said: It’s cool, it’s really cool.

　　If you ask who is the most popular male artist in China now, the answer is mostly Jay Chou. Fans can see Jay Chou up close, and it goes without saying that they are excited.

　　At 13:55, as soon as Jay Chou appeared from the small door on the right side of the stage, the fans on the scene waved shiny signs with Jay Chou’s Chinese and English characters and cheered. At the same time, the three men and two women who followed Jay Chou quickly blocked the corner of the stage to "arm". The auditorium is divided into three areas vertically, the front is the leader of the organizer, the organizer, and the sponsor, and the fans are arranged in the last area.

　　When Jay Chou heard only the fan area at the back of the scene shake "cards" and shout, he said, "Singers stand on the stage, and what they want most is to interact with the audience. The people sitting at the front are generally seniors, so they can’t interact very well. When my mother and grandmother watch my concerts, they all sit at the back, and they can hear it better farther away from the speakers, so they won’t say that I can’t bite clearly when I sing." No wonder Jay Chou said this, and the photographer photographed someone dozing in the front seat.

Editor in charge: Li Ming