Chery Tiggo 9 will be listed next year, positioning medium-sized SUV from T2X Mars architecture.

More advanced platform, producing higher-end cars.

Tiggo 9, a medium-sized SUV—— from Chery T2X Mars architecture, is exposed in real car photos and is expected to be officially launched in 2023.

Take off the disguised Chery "T26", and on the tail label, we confirmed that this is a Tiggo 9 model.

Previously, after the exposure of the real car map of Star Road Eta Ursae Majoris, we also speculated that Chery’s new car would adopt a more fashionable and avant-garde design. However, the appearance of Tiggo 9 denied our speculation. The front face design is very similar to that of Tiggo 7 PLUS, which has just appeared. Although it is a brand-new family design, its style is "very Chery" and there is not much novelty. The overall style is still quite satisfactory, with no emphasis on sports and no emphasis on fashion.

I only know that the positioning is a medium-sized SUV, but the specific size has not yet been announced. Chery 9 uses a number of tough lines on the body to enhance the muscle sense of the vehicle. The hidden door handle makes the side of the body look cleaner and at the same time enhances the technological atmosphere.

The shape of the tail is simple, the spoiler is used on the roof, and the taillights on both sides are blackened lampshades, which are connected by a blackened decorative board. The exhaust devices on both sides are chrome-plated, and the hard-core temperament is outstanding. The tail label is marked with "TIGGO 9" to confirm the identity.

In the interior, the new car uses a large integrated screen, the air conditioning outlet has a back design, the central passage is wide, and the storage space is rich. At the same time, the vehicle adopts a hood design, and the material selection in the car is also very high-end.

In the power part, the new car uses a 2.0T engine with a maximum power of 187kW and a peak torque of 390 N m. The transmission system is matched with a 7-speed dual-clutch gearbox.

Among the domestic SUV models, Chery’s power is outstanding, but it has been criticized for its design. The appearance of Tiggo 9 has not changed much. Although it comes from the new T2X Mars price, it will have better performance and experience, but it will not be dressed up. It is expected that the sales volume will not have much breakthrough.

What do you think? Will Tiggo 9 be more popular than the moon?

Known as "the most beautiful BYD", BYD Song L has pre-sold 220,000 pieces with electric tail!

[Wen/Caiquan Society & Dao Ge said Che Ma Jianyu] Since the appearance of Chengdu Auto Show, Song L, known as "the most beautiful BYD", has been widely concerned. Unlike BYD’s current models, Song L, which is a hunting SUV, is more cutting-edge and fashionable. From the consumer’s point of view, it is highly probable that it will be a model with a high return rate.

On October 31st, Song L finally started the pre-sale. Five new models were launched, with the pre-sale price range of 220,000 to 280,000 yuan, and the cruising range of 550 km /662 km /602 km was provided for different models. At the same time, it also provided 24 interest-free, three-power lifetime warranty, free OTA upgrade/car traffic, charging pile installation service within two years and replacement subsidy for this car.

It is worth mentioning that although the current product matrix of BYD Dynasty Network is relatively rich and comprehensive, it is very "regular" and lacks such "characteristic" models as Song L. Lu Tian, general manager of BYD Group’s Chaowang Sales Division, said at the press conference that Song L is Wang Chaowang’s pioneering work for the mainstream mid-to high-end market. Under the background of rapid economic development, consumer demand is constantly upgrading, and mainstream consumer families with good educational background and economic foundation have put forward higher requirements for car use. Song L is the choice for fashion families to upgrade their quality in one step, and it is also the choice for pioneer families to moderately advance their new energy experience.

Of course, as the "most beautiful BYD", Song L, together with BYD’s new platform, mature three-power system and hard-core technologies such as Yunqi C, will also form stronger product strength and provide stronger help for BYD’s sales.

"The most beautiful BYD", Song L and electric tail.

As BYD’s first hunting pure electric SUV, Song L inherits the unique "Dragon Beauty Aesthetics" of BYD Wang Chaowang in design. In the front face, the new car has added "Dragon Tooth" decorative pieces on both sides of the front grille, and with the 3D dragon whiskers of Longjing headlights, it still has the beauty of BYD’s "Dragon Beauty".

Viewed from the side, the whole body posture of Song L is dive-type, with a slip-back design and smooth lines. However, it is worth noting that, unlike other sliding back models, Song L’s sliding down starts from around C-pillar, which has the advantage of ensuring the head space of the rear passengers in the car as much as possible.

The tail is the most recognizable part of Song L. It uses segmented spoiler, double shark fin antenna and through taillight, which is officially called streamer tail light. The light sources on the left and right sides are exquisite and eye-catching. At the same time, the adaptive electric tail wing is also used. This configuration not only makes the vehicle more sporty, but also supports starting the racing mode at any time, providing continuous downforce for the vehicle, effectively reducing the drag coefficient, reducing energy consumption and improving handling.

In terms of size, the car has a length, width and height of 4840*1950*1560mm and a wheelbase of 2930mm, which is the largest among the Song series models. At the same time, it is larger than medium-sized SUVs such as Tiguan L and Tesla Model Y, and it is more like a medium-sized SUV in terms of size. Moreover, in terms of styling and price, Song L has almost no direct competitors. After all, hunting SUVs, especially hunting pure electric SUVs, are very rare in the range of 200,000-300,000 yuan.

The interior is more elegant, and the high-profile models are made of suede.

Besides being called "the most beautiful BYD", the interior of Song L is obviously more elegant. In terms of layout, Song L is still a family cockpit layout. The instrument panel creates a layered feeling through layered contrast design and different wrapping materials. The central armrest area is designed with diamond-cut electronic shift lever, mobile phone wireless charging panel and some physical buttons. BYD’s iconic interior designs such as suspended LCD instrument panel, brand-new four-spoke steering wheel and rotatable large-size central control PAD are not absent.

Although the cockpit is still familiar with the smell, the configuration has been obviously upgraded. Song L will provide AR-HUD head-up display, heat pump air conditioning, HIFI-class Dana audio system, multi-color ambient lights, panoramic images, EC adjustable panoramic canopy and other configurations. The DiLink intelligent network connection system built in the central control has also been upgraded, which comes from a 5G car cockpit platform based on deep customization of Xiaolong processor.

It is worth noting that Song L’s interior materials are also very elegant, using a combination of suede and NAPPA leather, and the soft package in the car exceeds 85%. The high-profile models also have exclusive black interiors, and the identity of the high-profile models is highlighted by fluorescent green stitching. Of course, this is more in line with the high level of 200,000 independent brands.

Yun nian c gets on the bus, and the driving quality may be pleasantly surprised.

As a model of BYD, the power system of Song L is of course a bright spot. It will provide single-motor and dual-motor versions. The four-wheel drive version is equipped with front and rear motors with maximum power of 150/230 kW respectively. According to official data, the acceleration time of the four-wheel drive version is only 4.3 seconds per 100 kilometers, and this data is quite explosive on new energy vehicles. In terms of battery life, equipped with blade battery, CLTC has a pure battery life of 550km, 602km and 662km, and Song L is equipped with silicon carbide module, which improves the comprehensive working condition efficiency to 90%+, and the energy consumption of Song L is as low as 12.8kW·h per 100 km.

At the same time, with BYD’s new platform, CTB battery body integration and hard-core technologies such as Yunqi C and iTAC intelligent torque control system, not only the safety and space of vehicles can be guaranteed, but also the driving texture of Song L will be strengthened. Among them, Yunnian -C intelligent damping body control system can adjust the damping by controlling the electromagnetic valve of the shock absorber, which can realize stepless adaptive adjustment of the damping and meet the needs of users for different scenes. It has been verified in Han and other models at present.

As for intelligent driving, Song L will be equipped with DiPilot intelligent driving assistance system, which can cover most usage scenarios and more than 30 auxiliary functions, such as high-speed assistance, intelligent navigation, automatic parking, fatigue monitoring and reminding, etc., greatly improving driving safety.

Generally speaking, as a brand-new model of BYD, Song L can be regarded as a breakthrough work of BYD, which brings a feeling completely different from the existing models. The data shows that BYD’s sales volume has exceeded 2 million vehicles during the year, firmly holding the position of the domestic automobile sales champion. However, from the perspective of Song L, BYD has obviously not become "complacent". "We also actively embrace changes and constantly seek breakthroughs," Lu Tian said.

The furniture county is "slightly changed", and the annual sales of billiard tables is 1 billion yuan.

A small county town, with so many factories producing billiards tables, has come to the right place. "Not long ago, Jess Zhang, a Guangzhou businessman who attended the first furniture exhibition in Ningjin County, didn’t hurry back, but went to several local enterprises and was shocked by the billiard table industry in Ningjin County. These enterprises include old brand furniture factories and sports manufacturing enterprises that have developed and expanded in recent years, freeing up some space and equipment in the workshop to produce solid wood billiards tables.
The number of billiard table-related enterprises ranges from 0 to more than 420, and the annual sales amount ranges from 0 yuan to 1 billion yuan. Ningjin County only used it for 3 years. The rise of billiard table industry is related to the two traditional manufacturing industries of sports and furniture in Ningjin County. After 30 years of development, the annual output value of Ningjin furniture industry has exceeded 10 billion yuan, and commercial fitness equipment also accounts for nearly 70% of the national market share. The "one gold and one wood" industry has become the basis for the rapid rise of billiard table manufacturing.
Advertising signs of "billiard table factory" and "billiard table processing" can often be seen on the roadside in Ningjin County. The earliest Ningjin enterprise that produced billiard tables was Ouguan Sporting Goods Factory, which not only produced fitness equipment, but also produced commercial furniture. In 2020, a local customer in Ningjin County wanted to open a billiards club, so he found Li Xiaolong, the head of the Champions League Sporting Goods Factory, and asked him to accompany him to other provinces to buy billiards tables. But two people turned a big circle, either the price was high or the quality was average. "I can understand how to make it. I’ll make one for you." Li Xiaolong said. Li Xiaolong has many years of experience in the production of solid wood furniture. He found that the production of billiard tables is not so complicated. Using the existing materials, equipment and workers of his own company, "small changes" can be made.
A month later, the first billiard table in Ningjin County was produced: the main raw material was oak, the most commonly used solid wood furniture in Ningjin, and the metal fittings and net bags were purchased from other places. The production equipment was basically the same as the furniture processing equipment. After the billiards table was made, they invited seven professional billiards players from the province to try it out. "The evaluation is very good and can be promoted abroad." After receiving the feedback from the first customer, Li Xiaolong began to look for dealers and seek cooperation with well-known domestic billiards table brands. 1, 5, 10 … Orders are increasing. He introduced that last year, the factory purchased an edge grinder, which significantly improved the production efficiency.
In 2022, more local enterprises joined the production of billiards tables. With the expansion of industrial scale, merchants from all over the world flocked to the market, and supporting products such as hardware parts and components gradually realized local purchase. "Billiard tables are also sports equipment, and hardware products are also our strengths. I just found a factory and am going to put on a billiard table production line." Wang Ying, sales manager of Shuyoute Fitness Equipment Co., Ltd. said.
At present, the billiard table industry in Ningjin County is developing rapidly. Yang Jingdong, secretary-general of Ningjin Furniture Association, said that despite the industrial foundation, there are still many problems, such as uneven quality, which will affect the reputation of the industry; In addition, enterprises "cluster" production, although the products are exported to all parts of the country, but did not form a well-known brand, low added value.
How can we go further and longer? Ningjin County decided to make a fuss about the influence of the products, and created the opportunity of "publicity" for the billiards table in Ningjin County. In the furniture exhibition, the local billiards table was pushed to the dealers in various provinces, and the "Ningjin Cup" Chinese billiards classic competition was held.
"If you want to be prosperous for a long time, you can learn from the development model of Ningjin furniture: fight for the market with innovation and brand with quality." Zhang Jianjie, deputy secretary of Ningjin County Committee, said that it will guide production enterprises to continuously optimize production processes, promote intelligent transformation of production lines, improve product production standards, and encourage enterprises to develop in the direction of autonomy and branding.
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Liuyang Dayao: Fireworks bloom for thousands of years in an instant.

Fireworks have been blooming in Liuyang Dayao for thousands of years.
Located at the junction of Hunan and Jiangxi provinces, it is deeply hidden in the mountains. Since Li Fang, the ancestor of fireworks, was born here 1400 years ago, Dayao Town has been attached to fireworks.
Starting from Changsha, after getting off the expressway at Dayao Interchange, the first thing you see is Liuyang International Fireworks Trade City, which covers an area of 200 mu. Entering the town center, the "brand" of fireworks can be seen everywhere.
At present, there are 58 fireworks manufacturers and 413 fireworks-related enterprises in Dayao, and their products are exported to more than 100 countries and regions. A complete fireworks industrial chain with fireworks production and management, raw and auxiliary materials supply, packaging and printing, commercial transportation and so on as the core is formed here.
Fireworks have been blooming in Dayao, Liuyang for thousands of years. Photo courtesy of Dayao Town
Innovating traditional industries in development and increasing motivation
"Fireworks are traditional industries, and there is no’ sophisticated’ technology to rely on. Affected by environmental protection, safety, epidemic situation and other factors, sales in recent years have been cold and the market is weak. To develop, we must constantly seek breakthroughs. " As soon as they met, Qiu Chunliang, the head of Tanghua Fireworks Co., Ltd., came straight to the point and threw out his thoughts on the fireworks industry.
Qiu Chunliang, a post-80s student, studied abroad and joined the fireworks industry in 2013. In 1990, after his father Qiu Shunming retired from the army, he returned to Dayao and founded Tanghua Fireworks Co., Ltd. As a new generation of fireworks, Qiu Chunliang has a stronger sense of market crisis than his parents.
Last year, affected by the epidemic, the export of Tanghua fireworks dropped sharply, from 50 million yuan in 2019 to about 20 million yuan. This year, Qiu Chunliang decisively changed the business direction of professional fireworks export in the past, and increased the export proportion of consumer fireworks.
"Professional discharge fireworks are mainly supplied to discharge companies and will not be sold to individuals. Consumer fireworks can be retailed to individuals. " Qiu Chunliang introduced that in the past, the company’s consumer fireworks exports were very small. Since last year, due to the epidemic situation, the number of foreign large-scale fireworks shows has decreased, resulting in a sharp decline in the professional fireworks market, but the demand for consumer fireworks has not decreased.
Looking for an opportunity in a crisis can turn a crisis into an opportunity. After adjusting the direction, Tanghua Company’s export of consumer fireworks is expected to increase tenfold this year, from more than 1 million yuan to about 10 million yuan.
The real-time status of more than 400 workshops in the monitoring room of Tanghua Company’s production plant is clear at a glance on 10 electronic display screens. Charging, granulating and other processes are only allowed to be operated by a single person in a single room. If there is an over-capacity, the system will automatically give an alarm at the first time. Today, 58 fireworks production enterprises in Dayao have been connected to the safety production risk early warning and prevention and control system, and realized the networking at the town and city levels.
While fireworks production is safe and standardized, the forms of discharge are also more diverse.
"The younger generation pays more attention to the artistic appreciation of fireworks, and enterprises have to keep up with market trends." At present, Qiu Chunliang has set up two companies, focusing on fireworks display creativity, product research and development, and integrating music, dance, laser and other multicultural arts into fireworks display, and has participated in more than 1,000 large-scale fireworks display activities at home and abroad.
The spirit of innovation in development has pushed Dayao Fireworks from a scattered, small and chaotic family workshop to a large-scale industry step by step.
In recent years, in order to continuously promote the transformation and upgrading of the traditional fireworks industry, Dayao Town has implemented the strategy of "four modernizations and two types" (intensification, mechanization, specialization, informationization, safety and environmental protection), and invested more than 50 million yuan to build a scientific and technological platform for the fireworks industry, an industrial service support platform for the fireworks town, and set up a research and innovation cluster for the fireworks industry.
Today, Dayao has formed six industrial clusters, including fireworks production, fireworks management, raw and auxiliary materials management, packaging and printing, papermaking and machinery. In the past five years, the town’s fiscal revenue has jumped from 228 million yuan to 384 million yuan. Last year, the total industrial output value exceeded 12.6 billion yuan.
The form of fireworks display is also constantly innovating. Photo courtesy of Dayao Town
Inheriting fireworks culture in development and adding vitality
Liu Yuwen, 59, is a native of Dayao. When he was 5 or 6 years old, he followed his grandfather to plug in the lead and pull the fireworks bobbin, and successively set up two fireworks factories. Last year, according to the relevant regulations of the town, the Yinfeng Fireworks Factory, which Liu Yuwen had operated for more than ten years, withdrew from the production ranks and switched to the fireworks trading business.
"Industrial development, no rules, no Fiona Fang, my factory quit in an orderly manner when it expired, and I have no complaints." Now, Liu Yuwen has left the trading company to his son to take care of, and he has devoted himself to being the curator of "China Fireworks Culture Museum".
"I took the lead in building this museum in 2001. At that time, many people didn’t understand and asked me why I spent this effort. I said, the fireworks in China are going out from here. Can there be a decent museum? " In the square in front of the museum, surrounded by bamboo, Liu Yuwen’s words are full of feelings.
Industry is the root and culture is the soul. In the Fireworks Museum, there are more than 100 printed fireworks and trolleys in Ming and Qing Dynasties, which record the development history of Liuyang Fireworks for more than 1400 years and display more than 200 photos of each period. In addition to the physical display, the museum also vividly shows 72 processes of traditional fireworks production, such as pulling the tube, winding the tube, loading the plate and drilling the hole. It attracts more than 200,000 domestic and foreign tourists every year.
Promote production with the city, and prosper the city with production. In recent years, Dayao Town has invested 1.06 billion yuan to build a series of core attractions, such as Li Miao Temple, Li Fang Square, Fireworks Cultural Pedestrian Street, Fireworks Museum, etc., which has shaped the characteristics of the fireworks town and made the cultural heritage of the Millennium fireworks increasingly prominent.
On June 12th, last year, Dayao Town successfully held the first fireworks "Yuan" Happy Festival in Hunan and Jiangxi (Dayao). This is the second consecutive year that the town has held a grand event related to urban fireworks. At present, Dayao has opened four fine tourist routes of fireworks culture. Through the festival, the industry will sing opera and promote the integration of fireworks and cultural tourism industry.
At present, in order to seize the strategic opportunity of the regional cooperation demonstration zone along the Hunan-Jiangxi border, Dayao is actively introducing well-known fireworks enterprises and cultural and creative companies to settle in, and gradually forming a big development pattern with fireworks towns as the core circle, surrounding towns as the sub-core circle and the main producing areas along the Hunan-Jiangxi border as the radiation circle.
A river of poems and paintings, fireworks all over the city. "Fireworks Town" is making the Millennium fireworks bloom with new colors!
Source of this article: People’s Network-Hunan Channel
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Domestic beauty cosmetics have accelerated their rise, and what will sustain their development in the future?

Chao news client reporter Liu Yixin

In 2023, the smoke of double 11’s war has gradually dispersed. However, this big promotion has changed the face of the beauty industry and re-defined: the domestic beauty leader topped the Tmall beauty and skin care list for the first time in the past six years; Competition in the industry has intensified, and scientific and technological strength has become an important starting point for major domestic brands to break through. The high-quality development of China Beauty Town has attracted the attention of the industry. Recently, at the 7th China Cosmetics Industry Leaders Summit held in the town, technology and innovation became a hot word.

The high-quality development road of China Beauty Town has attracted the attention of the industry. Photography He Weiwei

The beauty industry has ushered in a new pattern.Domestic brands accelerate their rise.

Although the GMV of double 11’s beauty category was only 78.6 billion yuan in 2023, and the data declined, the leading brands of domestic beauty products still performed strongly and made a qualitative breakthrough, which led to a brand-new pattern in the beauty industry.

In 2023, double 11 Tmall’s TOP20 Brand List of Beauty and Skin Care showed that Polaiya ranked first with GMV of 2.219 billion yuan, L ‘Oré al ranked second with GMV of 2.003 billion yuan, Lancome ranked third with GMV of 1.836 billion yuan, Estee Lauder ranked fourth with GMV of 1.566 billion yuan, and Winona ranked fifth with GMV of 1.286 billion yuan.

First of all, from the list, Polaiya advanced four places, becoming the first place, Winona ranked fifth, and entered the top five for the first time. Nature Hall advanced six places, ranking 13th, and Kerfumei, which did not enter the TOP20 in 2022, ranked 17th this time.

For consumers, ranking first or last is not important, but it has unusual significance for brands and domestic beauty cosmetics, which indicates that under the new beauty pattern, domestic brands have ushered in a new development stage.

Tang Xiujie, an analyst in the beauty and nursing industry of Zheshang Securities, believes that the results of this year’s double 11 promotion show that international brands have weakened, especially Japanese and Korean brands have fallen off the list, while domestic brands have accelerated their rise.

Looking back on the e-commerce promotion in recent years, before 2015, because international brands did not pay attention to online sales, the e-commerce platform was dominated by domestic products. However, since 2016, major international brands have successively settled in the Tmall platform and made efforts. After that, domestic brands gradually lost their dominance in the e-commerce platform. Especially since 2018, domestic brands have been at a disadvantage in e-commerce sales. For example, in Tmall double 11 from 2018 to 2022, the top three or even the top four in the beauty list are international brands.

Proya Hou Juncheng: Technological innovation leads the high-quality development of domestic products.

As the leader of domestic beauty products, Polaiya’s rise and breakthrough has become the industry benchmark.

At the China Cosmetics Industry Leaders Summit, Hou Jun, Chairman of Polaiya (603605.SH), told the story of how cosmetics enterprises can achieve scientific and technological innovation and quality development based on the company’s 20-year practice.

In the first three quarters of this year, Polaiya Company achieved a total revenue of 5.249 billion yuan. This is a milestone for the company. For the first time, Polaiya has become the largest cosmetics listed company in China in terms of revenue. During the just-concluded "Double Eleven" period, Polaiya brand won the beauty category of Tmall platform and Tik Tok platform, which not only broke the best record of Polaiya brand, but also created a new history of cosmetics enterprises in China. "This is consumers’ full affirmation of Polaiya." Hou juncheng said.

"In the past few years, we have continuously increased investment in scientific research, introduced a number of advanced R&D equipment and talents at home and abroad, and established close cooperative relations with well-known raw material suppliers, scientific research institutions and universities at home and abroad, and are at the forefront of scientific research and innovation of domestic cosmetics enterprises." Hou Jun shared some specific practices of the company in scientific and technological innovation with other big coffee companies.

At the recent 20th anniversary strategy conference, Polaiya Company also disclosed the situation of Shanghai R&D Center and Hangzhou Longwu R&D Center for the first time, showing the company’s scientific and technological strength to the public in an all-round and three-dimensional way. Obviously, the R&D Innovation Center and the International Academy of Sciences have become the innovation engines of Polaiya Company. The strategy conference also unveiled the company’s 20-year-old scientific research strength work-Polaiya Energy Essence, further improved the new Polaiya Energy Series listed in September this year, and committed to providing consumers with anti-aging root solutions. It is understood that Polaiya Energy Essence will be officially listed in January next year.

Freda Gao Chunming: Continuous innovation is the only way for brands.

"China cosmetics are entering the golden age of brand rise, and global cosmetics are entering China time." Gao Chunming, deputy general manager of Freda, made his judgment clear at the China Cosmetics Industry Leaders Summit.

Dr. Yi Lian and Dr. Ai Er, owned by Freda (600223.SH), are also outstanding domestic brands in recent years. The company’s performance has grown by leaps and bounds, from 221 million yuan in 2018 to 1.969 billion yuan in 2022, an increase of nearly eight times in four years.

"From the perspective of the history of global economic development, a world-class consumption center will surely breed a world-class brand." Gao Chunming made an in-depth study on the history of the world economy and cosmetics. For example, he said, L ‘Oreal was born when the European economy rose, Estee Lauder was born when the American economy rose, Shiseido was born when the Japanese economy rose, and Amore was born when the Korean economy rose. At present, the cosmetics market in China has become the second largest market in the world, and he predicts that a world-class cosmetics brand in China will be produced in the next 10 years.

However, it is not so easy for domestic brands to stand out as world-class super brands. "To become a world-class brand, first of all, your products must have long-term vitality." Gao Chunming believes that continuous innovation is the only way. Taking Dr. Ai Er as an example, he described how brands make efforts in demand innovation, technology innovation, raw material innovation, category innovation and channel innovation. The brand broke through the scale of one billion in four years, and created a new track for micro-ecological skin care.

Gao Chunming also discussed with big coffee makers in other industries-where are the opportunities for China cosmetics brands in the future?

"The biggest opportunity is hidden in non-customers, which is a new business opportunity." Gao Chunming said that why non-customers don’t buy your products is actually more worthy of attention than why they buy them, because it will provide opportunities for brand improvement. Now there is a tendency in the industry: excessive trust in big data and algorithms. Gao Chunming believes that this may make the brand narrower and narrower. Everyone only pays attention to the target customers, and there is a high probability that they will fall into homogenization competition. Gao Chunming believes that letting non-customers see your brand advertisements will increase the satisfaction of existing customers.

Deeply cultivate scientific research and innovation, and the race of "long-term doctrine" continues.

Deng Wenhui, an industry analyst of Guolian Securities, said that according to the double 11 list of Tmall Beauty Cosmetics and the data of many third-party organizations, in 2023, domestic brands in double 11 achieved a breakthrough from "quantity" to "quality". Deng Wenhui further analyzed that there are three reasons behind the new pattern of the industry. First, consumers are more rational in placing orders and emphasize cost performance; Second, domestic brands cultivate their own internal strength, constantly increase their scientific and technological strength, and build their own "scientific ecology" in terms of self-developed ingredients and raw material innovation; Third, under cultural self-confidence, consumers no longer blindly worship foreign brands.

Photo courtesy of vision china.

In this year’s double 11 Promotion, the exclusive self-developed ingredients are often the signboard of each family, and each family continues to tap the potential in raw material innovation. In July this year, the filing data of new cosmetic raw materials of the State Food and Drug Administration showed that more than 60 new raw materials had been registered, and most of them were reported by domestic enterprises, among which the number of anti-aging ingredients was the largest. Taking the new track of synthetic biology as an example, it soon attracted the layout of companies such as Huaxi Bio, Polaiya, Betani, Freda, Juzi Bio and Marubi Co., Ltd. The existing raw materials of biosynthetic cosmetics include hyaluronic acid, collagen, astaxanthin, ergothionine, ginsenoside, polypeptide synthesized by enzymes, arbutin and so on.

Zheshang Securities Tang Xiujie believes that the competition in the beauty industry is intensifying, and if domestic products want to stand out, hard manufacturing and soft power are indispensable. The R&D strength has been the focus of domestic beauty companies’ competition, and weak brands are prone to growth bottlenecks.

In terms of R&D expenses, according to the data of the third quarterly report of cosmetics listed companies, in the first three quarters, there were five companies whose R&D expenses exceeded 100 million yuan, of which China Hi Bio (688363.SH) was 277 million yuan, Betaine (300957.SZ) was 181 million yuan, Polaiya was 128 million yuan, and shanghai jahwa (600315.SH) was 1. Judging from the year-on-year growth rate, in the first three quarters, Betani increased by 44%, Polaiya increased by 32%, Freda increased by 25%, shanghai jahwa increased by about 10%, and Huaxi Bio increased by 0%. Judging from the amount, the R&D expenses of Polaiya and Betani in the first three quarters of this year have exceeded the whole year of last year.

In terms of the number of patents, Polaiya has 234 patents, 17 new patents and 18 new patent applications in the first half of 2023. Huaxi Bio obtained 395 patents, and 58 new patents were added in the first half of the year. These patented technologies mainly focus on functional sugars and amino acids. Bettini’s patents mainly focus on Yunnan characteristic plant extracts, which is also the company’s independent research and development technology. The company claims to have a number of core technologies and patents in this field. Freda has 31 patents in the first half of the year, and 37 new products have been developed and put into production. Shanghai jahwa didn’t disclose it in the first half of last year. Only in 2022, when the annual report was disclosed, 9 national authorized invention patents and 43 patent applications were added.

Analysts believe that domestic beauty brands focus on scientific research to build their own scientific and technological strength, which is a good start, but compared with international brands, the amount and duration of investment are far from enough. For example, L ‘Oré al’s R&D investment in 2022 is as high as 1.139 billion euros, about 8.8 billion yuan. Moreover, behind every heavy product like L ‘Oré al, there is a patent technology blessing.

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