Blue electric E5 PLUS: 100,000 class SUV new benchmark, pre-sale price close to the people

In today’s increasingly prosperous new energy vehicle market, a model that can not only meet the diverse needs of urban families, but also stand out with excellent cost performance is particularly precious., as a recent high-profile star, with its unique charm in the static tasting will win widespread praise, especially its 120km standard battery life version pre-sale price is 109,800 yuan, 165km long battery life version pre-sale price is 119,800 yuan, October 17, 2024 12:00 users can enjoy a deposit of 2,000 yuan to 10,000 yuan to buy the car, but also let many consumers shine.

1Design aesthetics: a perfect blend of futurism and practicality

The PLUS adopts a minimalist design concept, and the closed super-sensitive technology front face not only effectively reduces the wind resistance coefficient, but also gives the vehicle a strong sense of futurism and muscle. The through-type light strip design, like a meteor across the night sky, not only broadens the visual width of the front face, but also highlights the technological charm of the vehicle. On the side of the body, fully enclosed chrome trim and 19-inch star wheel hubs complement each other, further enhancing the luxury and sporty atmosphere of the whole vehicle.

2Comfortable space: large 5-seat and flexible 7-seat options

Blue Electric E5 PLUS has also made great efforts in space design. Its wheelbase reaches 2785mm, and the vehicle size is 4760 × 1865 × 1710mm, providing passengers with a spacious and comfortable riding environment. In particular, its unique seat layout not only meets the needs of the large 5-seat, but also can be flexibly adjusted to the 7-seat layout, meeting the diverse needs of different families for space. The seat is made of soufflé material and has been designed with 8 layers of comfort stacking, providing extremely strong package support and comfort. In addition, the main driver seat supports 6-way electric adjustment, and the passenger seat supports 4-way electric adjustment, and is equipped with ventilation and heating functions, so that every passenger can enjoy the ultimate comfortable experience.

3Smart technology: HUAWEI HiCar 4.0 leads the future of mobility

Blue Electric E5 PLUS’s performance in intelligent technology is also eye-catching. Its 15.6-inch FHD super floating intelligent central control screen not only has 7H high hardness comparable to mobile phone screens, but also has reached a new height in operation fluency and visual effects. The built-in HUAWEI HiCar 4.0 system has taken the car experience to a new level. The system supports full-scene voice interaction, and continuous intelligent voice control operations are carried out through dual sound sources of the main and auxiliary drivers, achieving barrier-free communication like a real voice assistant. At the same time, HUAWEI HiCar 4.0 also brings a comprehensive upgrade of intelligent experience and ecological applications, allowing users to enjoy a colorful life and entertainment experience in the car.

4Hardcore battery life: Cyrus DE-i super hybrid system empowers

In terms of battery life and power, the blue electric E5 PLUS also performs well. The DE-i super electric hybrid system powered by Cyrus not only has the longest pure electric battery life (CLTC) of 165 kilometers in the same class, but also has a comprehensive cruising range of 1,300 kilometers. This means that users can enjoy the tranquility and energy saving of pure electric drive during daily commutes and weekend outings. At the same time, there is no need to worry about battery life anxiety when they need to travel long distances. In addition, the blue electric E5 PLUS is also equipped with the only FSD suspension adaptive adjustment system in the same class, which can provide a more stable and comfortable driving experience in different road conditions.

5Quality Assurance: Sailis Quality Management System Escort

The Blue Electric E5 PLUS is also uncompromising in terms of quality. It adopts the Cyrus quality management system for production and management to ensure that every car can meet the highest quality standards. The system is known for the most testing checkpoints, the strictest standards and the most advanced equipment, which provides a strong guarantee for the excellent quality of the Blue Electric E5 PLUS. Not only that, the NPS net promoter score of the Blue Electric E5 is as high as 72.6%, and it has won the honor of TOP2 in the quality ranking of new energy medium-sized SUVs in the first half of 2024 by China Automotive Quality Network.

In summary, the Blue Electric E5 PLUS stands out in the new energy vehicle market with its unique design aesthetics, spacious and comfortable riding space, leading intelligent technology, strong battery life and excellent quality assurance. Especially for consumers who pursue intelligent technology, pay attention to battery life and have high requirements for quality, the Blue Electric E5 PLUS is undoubtedly an ideal choice worth considering. At present, the Blue Electric E5 PLUS has been fully opened for pre-sale, and interested friends may wish to come to the store to experience it for themselves.

Andy Lau’s Tianjin solo singing shows high technology, taking the lead in feeling the atmosphere of the 08 Olympic Games


Tianjin Olympic Center Stadium – Water Drop Night View

Tianjin Olympic Center Stadium – Water Drop

  It is reported that there will also be amazing details at Andy Lau’s Tianjin concert on October 18 – the stage effect created by 60 million yuan is like watching a Hollywood blockbuster. At the same time, the reporter also learned that the entire performance of Andy Lau’s Tianjin concert will last more than 3 hours, and all the songs familiar to fans will be received in the concert’s repertoire. At the same time, Andy will also make Tianjin audience feel the strong Olympic atmosphere in the "water drop".

  If you ask the most unusual thing to watch at a concert, it must be the fully transparent stage. The total width of the stage is 93 meters, spanning the entire stadium. A round trip on the stage, Andy has to run about 200 meters, and the huge stage is not worth mentioning in front of the high-tech equipment used to create a sense of science fiction.

  Mr. Song Jiang, the head of the organizer of the Tianjin concert, told reporters that the transparent LED large screen used in China for the first time is the latest invention in the world. It is not only as thin as a cloth, but also can be flipped and moved.

  The concert was a prelude to the outer space image on the screen and then back to China on Earth, sometimes allowing the audience to see Tiananmen Square, and sometimes taking the audience to the moon. Through the screen, you can also see the band behind. What’s even more amazing is the combination of 3D imaging and "trapeze" technology, which is a stage effect created entirely in mid-air with lights and machinery. The coolest part is that Andy turned into an astronaut, and in the "spaceship" constructed by 3D imaging, he slowly soared to a height of more than 10 meters in mid-air and sang, and then turned into a Cowherd and Weaver Girl dancing together. The following climax will surprise everyone: Andy stands in a hanging platform as small as a square brick, pulled by a ropeway, slowly "floating" from the stage to the top of the auditorium, all the way to the heads of the audience in the last row of the infield. You can imagine how "exciting" this is for the fans.

  It is reported that Andy Lau will sing more than 20 classic old songs and nearly 10 new songs at the Tianjin station of the tour. His old songs accounted for a large part of the concerts in the previous few stops. After the concert in Nanjing, he brought his song "EveryoneisNo.1" for the Olympic Games, so that fans can "listen" first. In the final part of the concert, Andy Lau specially designed the Olympic link. At that time, the Olympic songs sung by Andy can let Tianjin fans feel the Olympic atmosphere in the Olympic venue "Water Drop" in advance. (Source: Jinbaow.com – Daily News)

Editor in charge: Zhu Xinrui

Haval Xiaolong MAX home plug-in medium-sized SUV, Hi4 technology top price of 179,800 yuan.

Author: Chinese cabbage chat car

In recent years, the domestic new energy vehicle market has developed rapidly. From the perspective of sales volume, domestic new energy vehicles account for half of the country. Among them, BYD’s DM-i super hybrid technology can be said to be a household name, but you may not know that Haval’s Hi4 electric four-wheel drive technology is even worse than BYD’s. Today, we will have an in-depth experience, the first Haval Xiaolong MAX (parameter picture) (parameter picture) model equipped with this technology.


Haval Xiaolong MAX


Full LED headlight group

In terms of appearance, Haval Xiaolong MAX adopts the family style of Haval new energy vehicles. The front of the car adopts a borderless air intake grille design, with a "boomerang" LED headlight group, and a "7"-shaped daytime running light is incorporated into the headlight group, which makes the lighting effect highly recognizable.


Body side

Coming to the side of the car, the overall body line of Haval Xiaolong MAX is very tough, and there is no redundant curve design. A thick waistline extends from the front of the car to the rear of the car. The whole side gives people a heavy feeling, which is in line with the positioning of its family car.


19-inch aluminum alloy wheels

Haval Xiaolong MAX comes standard with 19-inch multi-spoke aluminum alloy wheels, and tyre size has 235/55 R19. Its body size, length, width and height are 4758mm, 1895mm and 1725mm respectively, and its wheelbase is 2800mm, so it is positioned as a medium-sized SUV.


Tail modeling


Taillight modeling

Coming to the rear of the car, the tail of Haval Xiaolong MAX is mainly simple, and the middle part is designed with Haval’s letter LOGO. Its model name and Hi4 logo are under the taillights on both sides. This car does not adopt the current mainstream through taillight design, but it also uses LED light source, and its shape echoes the headlights. It does not follow the trend in shape, which also shows that manufacturers have more expectations for Haval Xiaolong MAX.


Haval Xiaolong MAX interior


Co-pilot screen

In terms of interior, the entire center console of Haval Xiaolong MAX adopts a T-shaped design, which is very simple and atmospheric, and the entire center console is occupied by three 12.3-inch penetrating large screens, namely, full LCD instrument, center console screen and full-color LCD co-driver, and it supports gesture flying screen (the contents displayed on the center console screen are projected onto the LCD dashboard by swiping three fingers at the same time).


Central control screen


Coffee OS intelligent lathe system

Haval Xiaolong MAX is equipped with a new generation of coffee OS intelligent car system, including personalized settings, lighting, driving mode, air conditioning and so on. This car system also supports most car applications, including cool music, Himalayan, Tencent video, etc. This car system also supports voice control, and can operate multimedia system, navigation, air conditioning opening and closing, and window opening and closing through voice, which is very convenient to use.


Wireless charging position of mobile phone


Co-pilot glove box

Below the central control screen, a wireless charging board with heat dissipation function is designed to support 50W wireless fast charging. There are also physical control buttons of air conditioner around the wireless charging board, which makes me feel very intimate. After all, air conditioner is a car-mounted system with high frequency of use, and button control is more direct than voice or touch screen. This car not only provides a very easy-to-use audio-visual entertainment screen for the co-pilot, but also has a glove box with strong storage capacity, and there is a charging interface on the left side of the glove box. This design is very careful.


Three-position multifunctional steering wheel


Huaidang design

Haval Xiaolong MAX adopts a three-position multi-function steering wheel wrapped in leather, which feels very good and is of moderate size. Under the right side of the steering wheel, a gear shifting mechanism is designed, which can provide a good storage space between the main and co-pilot seats and make good use of the space on the basis of convenient operation.


Front row space


Cup holder and central armrest box

In terms of space, Haval Xiaolong MAX locates a medium-sized SUV with a wheelbase of 2,800 mm. At the same time, we can feel that its seat design is very wide and the cushion filler is very soft. As we mentioned earlier, there is a hollowed-out storage space in its main and co-pilot room, with two water cups above and an oversized central armrest box at the back, because there is no bar.


Rear row space


Large panoramic skylight


The space after all the seats are laid down.

When coming to the back row, its floor is flat, so that three adults can easily sit in the back row without any problem, and the large panoramic skylight design also gives the back row passengers a good head space and a wide field of vision. It is worth mentioning that this Haval Xiaolong MAX has a very practical function, that is, its front and rear seats can be completely leveled, so that it can create a flat space and form a big "bed" to meet the needs of many small partners camping in the wild. It is not very comfortable to match its V2L external discharge technology with a discharge power of 3.3kW.


Haval Xiaolong MAX engine compartment

In terms of power, Haval Xiaolong MAX is equipped with Haval’s brand-new Hi4 intelligent four-wheel drive electric hybrid technology. This system is composed of Haval’s brand-new high-efficiency 1.5L hybrid engine, Hi4 front drive module assembly, Hi4 rear drive module assembly and high-safety and high-performance power battery. The comprehensive power of the system is 205kW and the comprehensive torque is 585N·m, of which the maximum power of the engine is 85kW and the maximum torque is 140 N m.. It is matched with a 2-speed DHT gearbox, with an acceleration time of 6.8 seconds per 100 km, a comprehensive fuel consumption of WLTC of 1.78L/100km and a power consumption of 16.4kWh/100km.


Haval Xiaolong MAX power structure

Haval Xiaolong MAX’s Hi4 brand-new hybrid architecture system adopts the structure of front and rear axle dual-motor series-parallel electric four-wheel drive and is equipped with intelligent energy management and intelligent torque vector control system, which can realize intelligent dynamic switching under different road conditions; Compared with the traditional two-motor series-parallel configuration, the new hybrid architecture Hi4 adds pure electric four-wheel drive, parallel four-wheel drive and dual-shaft energy recovery modes to achieve the optimal working mode covering all working conditions, thus reducing energy consumption.


Haval Xiaolong MAX chassis structure

In terms of chassis, from the structural point of view, it is still a multi-link independent suspension before McPherson, but through the careful adjustment of the team, as well as the experimental field tests of more than 20 special roads, combined with actual road driving, this car has a very good driving texture. It is worth mentioning that its rear suspension spring and shock absorber are split design, which can give consideration to better handling and comfort.


Haval Xiaolong MAX

In terms of intelligent driving, Haval Xiaolong MAX is equipped with L2+ intelligent driving assistance. In the scenes of expressways and urban expressways, the system can provide intelligent driving assistance functions including 0-150km/h intelligent cruising, 60-120km/h shifting lever to change lanes, intelligent cornering, intelligent dodge and active emergency braking.


W- HUD head-up digital display


Intelligent perception architecture

This system also includes W-HUD head-up digital display, which can display a wealth of driving information such as speed, speed, navigation and alarm. High-equipped models are equipped with a wealth of intelligent sensing systems, including an ADAS intelligent forward-looking camera, four panoramic cameras, five millimeter-wave radars and twelve ultrasonic radars, which can provide all-round blind spot monitoring for vehicles, making it easier for drivers to cope with various scenarios, including parallel assistance, reversing lateral warning, rear collision warning and door opening warning.


540-degree panoramic image

In addition, the 540-degree panoramic image (360 panoramic image+transparent chassis) can capture the hidden dangers of road safety more comprehensively during driving, provide all-road conditions, all-time and all-weather safety protection for our driving, and make our travel more secure. The high-profile models will also be equipped with automatic parking, remote parking, tracing and reversing functions.


High strength safety car body

In terms of passive safety, Haval Xiaolong MAX adopts C-NCAP five-star body structure design standard and TWB thermoforming integrated knocker technology, and the proportion of high-strength steel in the body is as high as 73.6%. It also adopts 6 airbags design and OPW integrated air curtain to protect the safety of its members in all directions.

Haval Xiaolong MAX has launched three models, which are priced at:


Haval Xiaolong MAX price

Haval Xiaolong MAX is equipped with a ternary lithium battery with a capacity of 19.27 kWh. With liquid cooling technology, NEDC has a pure electric cruising range of 105 kilometers, supports a fast charge of 33 kilowatts, and can charge the battery to 80% in 0.43 hours. It also provides five driving modes: sports, economy, standard/comfort, off-road and snow, and supports single pedal mode. Functions such as automatic parking, uphill assist and steep slope descent are also standard in the whole system.


Haval Xiaolong MAX

On the whole, the Haval Xiaolong MAX, with a price of 159,800 ~ 179,800 yuan, is really full of sincerity. It can realize the first mass production of this Hi4 intelligent four-wheel drive electric hybrid technology in this car, and it can be seen that Haval Automobile is looking forward to this car. From the consumer’s point of view, such a price can buy a plug-in hybrid four-wheel drive model, which may not be thought of before. So, how do you feel about this Haval Xiaolong MAX? Welcome to leave a message for discussion.

Xiaomi’s profit forecast soars in 2023: focusing on sales of electric vehicles and smart phones.

K diagram 01810_0

  Xiaomi (00762.HK) is scheduled to announce its fourth quarter and full-year financial report after the close on Tuesday.

  Net profit forecast: According to a survey of 21 analysts by FactSet, it is estimated that the annual net profit will be 16.07 billion yuan (US$ 2.23 billion). This will be 24.7 in 2022. 100 million yuan has increased more than six times.The net profit in 2022 was affected by the decline in smartphone sales due to the epidemic. According to FactSet data, Xiaomi’s net profit in the fourth quarter may be 3.32 billion yuan, up from 3.15 billion yuan in the same period last year.

  Revenue forecastAccording to FactSet’s forecast, revenue will increase by 10% in the fourth quarter, reaching 72.87 billion yuan.

  Xiaomi’s financial report this quarter highlights:

  Electric Vehicle: Investors want to know the initial consumer feedback of Xiaomi’s first electric vehicle SU7, which will be launched next week. Citigroup analysts said in a recent research report that the delivery time of the car may be earlier than market expectations.

  Smartphone sales:According to market research firm Canalys, the global shipments of smartphone manufacturers in China in the fourth quarter were 41 million, up 23% year-on-year, slightly higher than the 40.2 million expected by Citigroup. Huang Leping, an analyst at Huatai Futures, said that considering competitors,The company’s iPhone sales in China dropped by 24% in the first six weeks of 2024, and investors will pay attention to the latest shipment data in domestic and overseas markets.

  Profit:After the overall gross profit margin hit a record high of 22.7% in the third quarter, investors will pay attention to this home.Does the manufacturer maintain a strong profit margin in the fourth quarter?

Domestic beauty cosmetics have accelerated their rise, and what will sustain their development in the future?

Chao news client reporter Liu Yixin

In 2023, the smoke of double 11’s war has gradually dispersed. However, this big promotion has changed the face of the beauty industry and re-defined: the domestic beauty leader topped the Tmall beauty and skin care list for the first time in the past six years; Competition in the industry has intensified, and scientific and technological strength has become an important starting point for major domestic brands to break through. The high-quality development of China Beauty Town has attracted the attention of the industry. Recently, at the 7th China Cosmetics Industry Leaders Summit held in the town, technology and innovation became a hot word.

The high-quality development road of China Beauty Town has attracted the attention of the industry. Photography He Weiwei

The beauty industry has ushered in a new pattern.Domestic brands accelerate their rise.

Although the GMV of double 11’s beauty category was only 78.6 billion yuan in 2023, and the data declined, the leading brands of domestic beauty products still performed strongly and made a qualitative breakthrough, which led to a brand-new pattern in the beauty industry.

In 2023, double 11 Tmall’s TOP20 Brand List of Beauty and Skin Care showed that Polaiya ranked first with GMV of 2.219 billion yuan, L ‘Oré al ranked second with GMV of 2.003 billion yuan, Lancome ranked third with GMV of 1.836 billion yuan, Estee Lauder ranked fourth with GMV of 1.566 billion yuan, and Winona ranked fifth with GMV of 1.286 billion yuan.

First of all, from the list, Polaiya advanced four places, becoming the first place, Winona ranked fifth, and entered the top five for the first time. Nature Hall advanced six places, ranking 13th, and Kerfumei, which did not enter the TOP20 in 2022, ranked 17th this time.

For consumers, ranking first or last is not important, but it has unusual significance for brands and domestic beauty cosmetics, which indicates that under the new beauty pattern, domestic brands have ushered in a new development stage.

Tang Xiujie, an analyst in the beauty and nursing industry of Zheshang Securities, believes that the results of this year’s double 11 promotion show that international brands have weakened, especially Japanese and Korean brands have fallen off the list, while domestic brands have accelerated their rise.

Looking back on the e-commerce promotion in recent years, before 2015, because international brands did not pay attention to online sales, the e-commerce platform was dominated by domestic products. However, since 2016, major international brands have successively settled in the Tmall platform and made efforts. After that, domestic brands gradually lost their dominance in the e-commerce platform. Especially since 2018, domestic brands have been at a disadvantage in e-commerce sales. For example, in Tmall double 11 from 2018 to 2022, the top three or even the top four in the beauty list are international brands.

Proya Hou Juncheng: Technological innovation leads the high-quality development of domestic products.

As the leader of domestic beauty products, Polaiya’s rise and breakthrough has become the industry benchmark.

At the China Cosmetics Industry Leaders Summit, Hou Jun, Chairman of Polaiya (603605.SH), told the story of how cosmetics enterprises can achieve scientific and technological innovation and quality development based on the company’s 20-year practice.

In the first three quarters of this year, Polaiya Company achieved a total revenue of 5.249 billion yuan. This is a milestone for the company. For the first time, Polaiya has become the largest cosmetics listed company in China in terms of revenue. During the just-concluded "Double Eleven" period, Polaiya brand won the beauty category of Tmall platform and Tik Tok platform, which not only broke the best record of Polaiya brand, but also created a new history of cosmetics enterprises in China. "This is consumers’ full affirmation of Polaiya." Hou juncheng said.

"In the past few years, we have continuously increased investment in scientific research, introduced a number of advanced R&D equipment and talents at home and abroad, and established close cooperative relations with well-known raw material suppliers, scientific research institutions and universities at home and abroad, and are at the forefront of scientific research and innovation of domestic cosmetics enterprises." Hou Jun shared some specific practices of the company in scientific and technological innovation with other big coffee companies.

At the recent 20th anniversary strategy conference, Polaiya Company also disclosed the situation of Shanghai R&D Center and Hangzhou Longwu R&D Center for the first time, showing the company’s scientific and technological strength to the public in an all-round and three-dimensional way. Obviously, the R&D Innovation Center and the International Academy of Sciences have become the innovation engines of Polaiya Company. The strategy conference also unveiled the company’s 20-year-old scientific research strength work-Polaiya Energy Essence, further improved the new Polaiya Energy Series listed in September this year, and committed to providing consumers with anti-aging root solutions. It is understood that Polaiya Energy Essence will be officially listed in January next year.

Freda Gao Chunming: Continuous innovation is the only way for brands.

"China cosmetics are entering the golden age of brand rise, and global cosmetics are entering China time." Gao Chunming, deputy general manager of Freda, made his judgment clear at the China Cosmetics Industry Leaders Summit.

Dr. Yi Lian and Dr. Ai Er, owned by Freda (600223.SH), are also outstanding domestic brands in recent years. The company’s performance has grown by leaps and bounds, from 221 million yuan in 2018 to 1.969 billion yuan in 2022, an increase of nearly eight times in four years.

"From the perspective of the history of global economic development, a world-class consumption center will surely breed a world-class brand." Gao Chunming made an in-depth study on the history of the world economy and cosmetics. For example, he said, L ‘Oreal was born when the European economy rose, Estee Lauder was born when the American economy rose, Shiseido was born when the Japanese economy rose, and Amore was born when the Korean economy rose. At present, the cosmetics market in China has become the second largest market in the world, and he predicts that a world-class cosmetics brand in China will be produced in the next 10 years.

However, it is not so easy for domestic brands to stand out as world-class super brands. "To become a world-class brand, first of all, your products must have long-term vitality." Gao Chunming believes that continuous innovation is the only way. Taking Dr. Ai Er as an example, he described how brands make efforts in demand innovation, technology innovation, raw material innovation, category innovation and channel innovation. The brand broke through the scale of one billion in four years, and created a new track for micro-ecological skin care.

Gao Chunming also discussed with big coffee makers in other industries-where are the opportunities for China cosmetics brands in the future?

"The biggest opportunity is hidden in non-customers, which is a new business opportunity." Gao Chunming said that why non-customers don’t buy your products is actually more worthy of attention than why they buy them, because it will provide opportunities for brand improvement. Now there is a tendency in the industry: excessive trust in big data and algorithms. Gao Chunming believes that this may make the brand narrower and narrower. Everyone only pays attention to the target customers, and there is a high probability that they will fall into homogenization competition. Gao Chunming believes that letting non-customers see your brand advertisements will increase the satisfaction of existing customers.

Deeply cultivate scientific research and innovation, and the race of "long-term doctrine" continues.

Deng Wenhui, an industry analyst of Guolian Securities, said that according to the double 11 list of Tmall Beauty Cosmetics and the data of many third-party organizations, in 2023, domestic brands in double 11 achieved a breakthrough from "quantity" to "quality". Deng Wenhui further analyzed that there are three reasons behind the new pattern of the industry. First, consumers are more rational in placing orders and emphasize cost performance; Second, domestic brands cultivate their own internal strength, constantly increase their scientific and technological strength, and build their own "scientific ecology" in terms of self-developed ingredients and raw material innovation; Third, under cultural self-confidence, consumers no longer blindly worship foreign brands.

Photo courtesy of vision china.

In this year’s double 11 Promotion, the exclusive self-developed ingredients are often the signboard of each family, and each family continues to tap the potential in raw material innovation. In July this year, the filing data of new cosmetic raw materials of the State Food and Drug Administration showed that more than 60 new raw materials had been registered, and most of them were reported by domestic enterprises, among which the number of anti-aging ingredients was the largest. Taking the new track of synthetic biology as an example, it soon attracted the layout of companies such as Huaxi Bio, Polaiya, Betani, Freda, Juzi Bio and Marubi Co., Ltd. The existing raw materials of biosynthetic cosmetics include hyaluronic acid, collagen, astaxanthin, ergothionine, ginsenoside, polypeptide synthesized by enzymes, arbutin and so on.

Zheshang Securities Tang Xiujie believes that the competition in the beauty industry is intensifying, and if domestic products want to stand out, hard manufacturing and soft power are indispensable. The R&D strength has been the focus of domestic beauty companies’ competition, and weak brands are prone to growth bottlenecks.

In terms of R&D expenses, according to the data of the third quarterly report of cosmetics listed companies, in the first three quarters, there were five companies whose R&D expenses exceeded 100 million yuan, of which China Hi Bio (688363.SH) was 277 million yuan, Betaine (300957.SZ) was 181 million yuan, Polaiya was 128 million yuan, and shanghai jahwa (600315.SH) was 1. Judging from the year-on-year growth rate, in the first three quarters, Betani increased by 44%, Polaiya increased by 32%, Freda increased by 25%, shanghai jahwa increased by about 10%, and Huaxi Bio increased by 0%. Judging from the amount, the R&D expenses of Polaiya and Betani in the first three quarters of this year have exceeded the whole year of last year.

In terms of the number of patents, Polaiya has 234 patents, 17 new patents and 18 new patent applications in the first half of 2023. Huaxi Bio obtained 395 patents, and 58 new patents were added in the first half of the year. These patented technologies mainly focus on functional sugars and amino acids. Bettini’s patents mainly focus on Yunnan characteristic plant extracts, which is also the company’s independent research and development technology. The company claims to have a number of core technologies and patents in this field. Freda has 31 patents in the first half of the year, and 37 new products have been developed and put into production. Shanghai jahwa didn’t disclose it in the first half of last year. Only in 2022, when the annual report was disclosed, 9 national authorized invention patents and 43 patent applications were added.

Analysts believe that domestic beauty brands focus on scientific research to build their own scientific and technological strength, which is a good start, but compared with international brands, the amount and duration of investment are far from enough. For example, L ‘Oré al’s R&D investment in 2022 is as high as 1.139 billion euros, about 8.8 billion yuan. Moreover, behind every heavy product like L ‘Oré al, there is a patent technology blessing.

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