Night economy, the more exciting the night.

  As night falls, the lights are on, and the colorful nightlife is gorgeous. Midnight Food Store’s delicious rice, dazzling fireworks show, the song and dance theater was packed … … Food, travel, shopping, entertainment, sports and exhibitions, with the continuous enrichment of consumption patterns, the "night economy" has become a new bright spot in many countries to enhance the vitality of cities and stimulate consumption growth.

  Japan: Night consumption is very rich.

  In downtown Tokyo, it’s not easy to have dinner, because you always have to wait. In Japan, the city after work is quite lively. "Night economy" has become an important engine to stimulate consumption and stimulate Japan’s economic development.

  When Midnight Food Store is mentioned, most people think of Japanese directly. Catering industry is called the second largest main industry in Japan after automobile manufacturing. According to the survey and research center of Japan Catering Service Association, the market size of Japanese catering industry reached 33.9 trillion yen in 2018. Among them, catering and accommodation business reached 20.8 trillion yen, and night consumption accounted for more than 60%.

  There are many kinds of night restaurants in Japan, including high-grade kiosks and popular small restaurants. Among them, the pub (izakaya) is the most common storefront in Japanese streets. Colleagues, classmates and teams can form "classmates’ meetings" and often get together for a drink. Japanese often say that wine is the lubricant of society. In many restaurants, you need to look at the menu to order food, but the drinks are all-inclusive and unlimited in one to two hours. The Japanese also love to "change places", and it is the best proof of the close relationship between friends that they turn around several pubs in one night.

  Recently, new tricks have appeared in Japanese restaurants. Kikkoman, a famous soy sauce manufacturer, has set up a "LIVE Live Restaurant" near Ginza, Tokyo — — In Kikkoman Tokyo Live Restaurant, the cooking masters demonstrated the cooking skills to the diners in the form of live broadcast. While cooking, they humorously explained the characteristics of the dishes, the origin of ingredients, nutritional value, cooking precautions, etc., and there was a TV presenter next to them to ask various questions. Similar new things are very popular, and many seats have been booked during the Olympic Games next year.

  In addition to catering, night cultural and recreational activities are also colorful. Theaters, cinemas and concert halls are the places where literary and art fans stay the most, and traditional Japanese plays and popular European and American plays complement each other. The late-night movie theater is a good place for people who are busy with work during the day and don’t want to miss the latest movies. A reporter friend of the author claimed that the newly released movies in recent years had hardly fallen, and asked him the trick. It turned out that after the newspaper cut off at 1 o’clock midnight, he was so excited that he couldn’t sleep, and he just went to the late-night cinema to refresh the film. Some cinemas will also offer discounts for ladies and multi-night packages to attract customers. In summer, zoos, aquariums, amusement parks, etc. will also open special night tours and have full-time commentators to attract primary and secondary school students to participate in night activities.

  In order to welcome the 2020 Tokyo Olympic Games, the Japanese government is making every effort to expand comprehensive services such as transportation, hotels, shopping and catering. Local governments regard nightlife as an important means to improve the competitiveness of cities. Mu Zengchong, director of Japan International Entertainment Industry Research Institute, said that local governments pay more attention to economic growth and have made great efforts to activate night consumption. Tokyo, Yokohama, Osaka and other cities have made brilliant efforts to develop local service industries.

  Shibuya, Tokyo is the birthplace of popular culture and a paradise for young people. There are many theaters and video game halls, and various cultural activities such as Japanese festivals and Western festivals continue. Yokohama gives full play to the advantages of a port city, and holds fireworks parties, masked parades and other activities. The go-kart race at night in Muzhang City, Chiba Prefecture is also very distinctive, attracting many young people from Tokyo to show their fists.

  In recent years, with the widening income gap of Japanese people, people’s entertainment and consumption situation also tends to be diversified. People of different classes and hobbies can find their own consumption places at night. Mr. Mu Zeng, a critic, said: "From the perspective of consumer psychology, most people have a higher desire to spend at night than during the day. At this time, people’s management of money bags is relatively loose."

  In Tokyo, trams, subways and other public transportation basically ended at around 1 am. Therefore, around midnight is called the third peak period after the morning peak and the evening peak. A few years ago, the governor of Tokyo once put forward the idea of 24-hour non-stop public transportation, but it has not been realized so far because of the cost of train and track maintenance and operation. Some passengers who can’t catch the last bus can only take a taxi home or find a hotel nearby to stay. In the future, with the popularization of autonomous driving technology, traffic obstacles that restrict night consumption are expected to be alleviated. It seems that there is still much room for development in Japan’s midnight consumption.

  Indonesia: "Midnight Shopping" is an addiction

  In Indonesia, as long as you bring enough money, "midnight shopping" will definitely make you addicted. "Midnight shopping" is a highlight of Indonesia, the fourth most populous country in the world, the largest economy in ASEAN and the third largest consumer market in Asia.

  During major festivals, the Indonesian Federation of Shopping Centers will organize shopping centers in Indonesia, especially in Jakarta, Surabaya, Yogyakarta, Bali and other cities to extend their business hours, usually until midnight or two or three in the morning, and some even until the next morning. In the days of "midnight shopping", there is often a "big traffic jam" when you leave the main road of the city in the middle of the night.

  The author, a friend who lives in the business circle of "Indonesia Square" in the city center, once got caught in the rolling traffic of "midnight shopping" when driving home from the New Year party, and was unable to move into the gate of his own community for more than an hour. Because it was New Year’s Eve, more than 250 businesses, large and small, in Indonesia Square were all open until after midnight.

  Just extending the business hours may not attract so many "night owl consumers". The "magic weapon" for Indonesian businessmen is to let consumers "chop their hands and feet" at a big price reduction. At the "Saturday Night Carnival" in BSD City, which just ended not long ago, merchants put out attractive advertisements of "Sincerity, limited time and 20% discount", and on the basis of discount, they also launched a "return when full" activity, with a maximum coupon of about 250 yuan RMB. Consumers can also participate in the lucky draw with the invoice, and the prizes are luxury business class trips in Paris, London and new york. So tempting, how can we not let consumers move? On the day of the event, this new shopping mall located at the entrance of the airport expressway actually triggered the wonder of the main road from the city center to the airport from the evening peak to midnight.

  In addition to discounts and lucky draws, Indonesian businesses also have "trump cards" — — Entertainment shopping. Amelia, senior manager of BSD City, said that in order to attract consumers, merchants would invite many famous singers and movie stars to hold "Bazaar the Artist" on the day of the event. Take the activities in BSD City as an example, consumers can watch the performances on the spot, chat with idols, take selfies and share their shopping mood. The mall also selected some local brand goods for on-site auction, and all the proceeds were donated to the orphanage.

  If you are not interested in stars, Indonesian businesses still have a bunch of "tricks" — — Parent-child brand, respect for the elderly brand, beauty brand, national style brand and so on. In the shopping mall, the children playing wildly in the children’s paradise were overjoyed; Uncle, aunt and even grandparents are out at midnight, singing loudly on the stage of "Good Voice of Indonesia"; In front of the counters of cosmetics and skin care products, well-known beauty artists design shapes and take care of makeup for "small owners" free of charge; There are also national fashion shows from hundreds of tribes across the country, which are novel and "spicy".

  In fact, "midnight shopping" or "night economy" is a microcosm of Indonesia’s national economy. According to the latest data from Indonesia’s Central Bureau of Statistics, Indonesia’s economic growth rate was 5.05% in the second quarter of this year, which has remained in the range of 4.9% to 5.3% for 14 consecutive quarters, with the global economic turmoil intensifying and emerging economies facing downward pressure. Among them, the contribution rate of household consumption to Indonesia’s economic growth has been close to 60% for a long time. In the second quarter, the growth rate of total consumption rose to 5.17%, slightly higher than the 5.02% in the first quarter, and the business confidence index also improved. The Bank of Indonesia issued a statement saying that Indonesia’s consumer confidence index is generally at its best level since 2000, and the inflation level is running at a low level for a long time.

  Some Indonesian economists predict that Indonesia’s per capita GDP is expected to exceed 4,500 US dollars in 2019, and it can reach 12,000 US dollars at purchasing power parity, which is second only to Brazil and China in the "National Club of 200 million people". Stimulating domestic demand and encouraging consumption is a major driving force for Indonesia’s economic growth.

  "This year ‘ Midnight shopping ’ I want to buy it! Buy! Buy! " Dai Wei, a 24-year-old Indonesian girl, told me that she had just found a job in a well-known mobile phone brand manufacturer in China, and she was more confident to participate in the midnight shopping spree.

  France: The Literary Style of "Night Paris"

  Say, a French economist, once said: "It is not good for business to encourage consumption only, because the difficulty lies not in the desire to stimulate consumption, but in the means to supply consumption." The characteristics of night economy in France, which is famous for its "Paris at night" model, fully verify this theory and bring diversified highlights to French economic development.

  At present, the mode of "Paris at night" in France is not only confined to the traditional fields represented by bars, restaurants and other single entertainment consumption, but also increasingly extended to more fields such as art, culture, deduction, retail and so on, making the charm of French culture and art more brilliant and eye-catching with the help of the mode of "Paris at night". Some French media commented that "Night Paris" lit up France.

  Light show, light up the city context with regional culture. Almost every French city regularly holds light shows with regional characteristics, and all kinds of creative lighting decorations are spread all over the corner, telling the historical classic stories of the city emotionally. This perfect combination of modern technology and traditional culture has become an important way for French people to enjoy leisure and tourists from all over the world to understand French customs.

  Among them, the light show in Lyon, the second largest city in France, is the most famous. In addition to the annual Lantern Festival in early December, Lyon also has colorful lighting in series with Notre Dame de Fourier, the old city, the river Thorne and other scenic spots, which makes Lyon glow with different brilliance under the night. As one of the "three major lighting festivals" in the world, the Lyon Lighting Festival began in 1852, originally to celebrate the completion of the gilded bronze statue of the Virgin Mary. In 1980, the municipal government of Lyon implemented the Urban Lighting Planning, which made lighting an important part of the urban landscape and connected it with history and culture, forming an international lighting festival with a more humanistic atmosphere. The four-day lighting energy-saving in Lyon attracts more than 4 million tourists every year, which effectively promotes the development of the tertiary industry such as local accommodation, catering and entertainment.

  Visit the museum at night and light the spark of thought with the light of culture. In Paris with the Louvre, cultural gluttony never disappoints people. After a busy day, cultural attractions at night are more attractive. Without the noise during the day, it is a pleasure to wander around the historic sites in quiet nights and enjoy the beauty of Paris gracefully at night.

  The French government has always attached great importance to the layout and management of cultural attractions and the innovation of cultural industries, and Paris has promoted the night economy with cultural industries as the core by extending business hours, increasing night performances in theaters, night tours in museums and extending subway operation hours. Every year, France organizes about 1,200 museums to participate in the "Night of European Museums", which is open for free until the early hours of the morning, and receives an average of more than 2 million visitors every year, including "big-name" museums such as Pompidou Cultural Center, Louvre and Orsay Museum. In addition to opening at night in a specific period, Paris’s theaters, museums and other cultural attractions have also extended their opening hours to varying degrees with the support of the government, making cultural consumption a characteristic label of Paris’s "night economy".

  Fireworks show, lighting up the sky with gorgeous fireworks. In addition to New Year’s Day, National Day and other important festivals, many scenic spots in France have also launched gorgeous fireworks shows, which make tourists feel different audio-visual feasts through the ingenious integration of lights, fountains, music and fireworks. As one of the five largest palaces in the world, Versailles has launched large fountains, classical music and fireworks displays in the summer.

  When night falls, the back garden of Versailles Palace is decorated as a gorgeous stage for the fire tree and silver flowers. Accompanied by the elegant melody of baroque music, the mirror pool, the water and the moon are dancing and dancing, and the light and shadow of the colonnade jungle are chasing each other, so that tourists can taste the Versailles where light turns to sound against the bright fireworks. The launch of the fireworks show also promoted the development of tourism in surrounding towns.

It sounds very violent, and it is very comfortable to drive! Zhiji LS6 road + static depth experience

On October 12, the LS6 was officially listed. The official guide price was 229,900 – 291,900 yuan, and the listing equity price range was 214,900 – 276,900 yuan. A total of 4 configuration models were launched. The new car was developed based on the 800V dual silicon carbide platform, positioned as a medium and large SUV, equipped with a lidar. I believe the audience has an impression. Not long ago, we conducted a field test drive for the dual-motor high-performance version of Zhiji LS6 (hereinafter referred to as "LS6") in the venue. The 3.48s acceleration and high playability of the body left a deep impression on us. But some friends are worried that driving such a grumpy car on the road will not be afraid of being unable to hold it, will the suspension be too hard, and it will be too bumpy to sit up. This issue of Electric State Road + Static Depth Experience will give you the answer.

We got on the bus and entered the city road. First of all, in "comfort mode", the LS6’s electric door opening and fit are adjusted very well, and there will be no movement at all. The straight white point is linear. Shallow stepping on 1/4 of the electric door process, you can experience a smooth and brisk low-speed power response, and when you go up at 60km/h, you can also feel a steady stream of power. Although grumpy, it will give you the peace of mind that "everything is in control".

The steering hand feels 80 points, and the low-speed, light, high-speed, and heavy damping settings are in line with driving habits. The directivity is also more accurate. It performs well for an SUV, and the tail follows well. It can even be described as agile when changing lanes. There is no pressure in the traffic flow.

The filter vibration setting of the LS6 is skewed, but the riding feeling in the cabin is not upside down. First, the suspension calibration is very flexible, and it will not bounce back and forth. Second, the wrapping degree and filling of the seat will isolate most of the vibration. The only drawback is that when passing a higher speed bump, there will be excess bump in the rear row, but other road conditions are comfortable.

The brake foot feels more linear, a little bit there, but will not leave you too sensitive impression. To say that the Continental’s integrated all-aluminum four-piston solid pliers and Brembo FNC carbonitriding front brake disc play a considerable role.

Unlike most electric vehicles, the kinetic energy recovery of the LS6 is set to three gears: off, low, and standard. We have experienced that even with the highest recovery level, there will be no serious drag, and the driver’s body is still relatively supple.

LS6 uses double laminated glass on all four doors, and engineers have used multiple acoustic packages throughout the car, and more than 20 cavities in the body have also been added to the foam partition design, so the NVH performance of this car can be regarded as the same price. Excellent level, fetal noise and wind noise are suppressed very well.

However, the LS6’s special-shaped steering wheel does need to be adapted, allowing the main driver to have a more open field of vision when cruising at high speed, but it is a bit easy to get rid of in scenarios that require "Tai Chi".

In order to deal with the blind spot generated during the steering process, the LS6 will display the blind spot picture on the corresponding side of the instrument panel after turning on the turn signal, and different pictures will be displayed at low speed and high speed. For example, when we hit the left turn signal, at low speed, the blind spot picture of the A-pillar is displayed, while at high speed, the blind spot in the left rear area is displayed, which is quite user-friendly, because in the past, when driving a thicker A-pillar model, my neck needed to do a set of Xinjiang exercises when turning.

However, the LS6 also puts the blind spot monitoring reminder on the screen, which will flash a red halo on the corresponding side, but to be honest, it is not very eye-catching and is very easy to be ignored. It is better to put it on the rearview mirror.

The LS6 makes the interior rearview mirror a foldable style, mainly because the field of view of the interior rearview mirror is very limited, similar to the Avita 11, only a small area can be seen, so it is better to make the front view more open.

So the problem is, the front is open, what should I do with the field of view at the back? The LS6 solution is to project the picture of the rearview camera on the screen as a supplement to the field of view of the rearview mirror in the car. The picture fineness is still acceptable, but the habit of looking at the rearview mirror needs to be adapted.

In the previous test drive section, we mentioned that the seat comfort of the LS6 is quite good. You can see that the front seat is fully wrapped. The engineer said that the seat was inspired by a comfortable Italian sofa with a 20mm sponge layer. At the same time, the seat is also made of high-grade Nappa leather and Delicato leather, which is delicate and skin-friendly.

The interior layout is similar to that of the LS7, with the iconic "liftable" through-screen large screen, the co-pilot screen and the central control screen forming a three-screen system linkage. Compared with the trend of the LS7, the air conditioner has cancelled the through-type structure and changed to a small-size electronic control style, which can be regarded as a certain distinction. The contrasting interior is covered with a large area of leather stitching process, and the wood grain texture panel inlaid in the center, which makes the LS6’s interior feel of technology and luxury outstanding.

We found that in the central control screen, the LS6 gives an option icon for steering wheel adjustment, which makes us mistakenly think that this car is an electric steering wheel, but this car is actually a manual steering wheel. So the icon clicks on it, and it says "Teach you how to adjust the steering wheel manually". The only explanation is that this car may have an electric steering wheel version, so the manual version also uses this set of UI layout. But in all fairness, even if you want to give the manual, there is no need to put it on such a priority control level. There is a sense of powerlessness that the finale is rice.

Secondly, we found that the adjustment of the air conditioner is the opposite of our commonly used adjustment method, sliding down is cooling, sliding up is heating up, and the switching motion graphics of the entire interface are very good.

There is a wireless charging area and sunglasses placement area on the panel below, that is, the "pit position" is slightly shallow, and it is easy to scratch out under bumpy road conditions.

After adjusting the seats in the front row, we came to the back row. The legroom in the back row is more than two punches, which can’t compare to the big brother LS7 in horizontal space, but in terms of body feeling in vertical space, the LS6 belongs to the same level and upper level.

Looking up, there is the word "IM MAG" on the back of the front seat, indicating that the LS6 can also be equipped with six magnetic accessories, including a foldable small table board, an eye-protecting reading lamp, a portable beauty mirror, and a multi-functional expansion bracket.

For me personally, the rear seat supports the legs very well, and the seat padding is thick and soft. Although the backrest can be adjusted in a range of 10 degrees, at the maximum angle, you need to slip to find a comfortable sitting position.

The shape of the door panel is relatively unique. It is wrapped in full leather and has been sealed. The mobile phone can be stuck in the slot, which is more convenient to take.

After I opened the door, I found that the back door design was rather thick, and it was also a struggle for a plump hip line.

The trunk with a slippery back shape has a large opening and closing degree.

See also the "IM MAG" area, which is estimated to be for camping.

There is also a "Treasure *******der the cover, which has a capacity of 69L and can fit a 20-inch suitcase.

Under normal conditions, the trunk space is 596L, and the maximum space after the rear seats are reclined can be expanded to 1571L. With the panoramic canopy, you can lie down and watch the stars and the moon. From poetry to life ideals, it is wonderful.

By the way, when I was running on the road before, the LS6 was a set of double five-spoke wheels, but I think this set of two-color wheels may be more in line with the temperament of this car. I can see the design factors of Zhiji in urban aesthetics. What do you think?

In general, the LS6 is a slack, and the pursuit of detail quality of the product, with people’s pursuit of personalized and trendy attributes, the coupe SUV quickly became popular, major manufacturers also began to invest energy in this segment, in advance of the pit, LS6 or will change the market competition landscape. Therefore, when LS6 with 229,900 – 291,900 yuan (listed equity price 214,900 – 276,900 yuan) sincere price, and LS7 to join forces to fight the market, this unique design and strong performance can LS6 to the forefront of the list, we will wait and see.

Jackie Chan’s "Zodiac 2" is officially approved, and Jaycee Chan is expected to move behind the scenes

"Zodiac" has won 880 million box office


    1905 movie network news On June 17, the State Administration of Press, Publication, Radio, Film and Television announced the national film script project information for late May, and Jackie Chan’s new film "Zodiac 2" was on the list. According to what Jackie Chan said before, Jaycee is expected to participate in the script creation of the film, and the film is also very likely to become Jaycee’s first job after taking drugs. It also paved the way for Jaycee to move behind the scenes. In addition, the plot of Wang Xiaoshuai’s latest literary film "Land" was also exposed for the first time. It is worth mentioning that after encountering Waterloo, director Wang Xiaoshuai once again directed a film that still seems to have no commercial prospects.

 

"Zodiac 2" project approved, Jaycee Chan is expected to start construction after taking drugs

 

    Jackie Chan’s self-written, self-directed and self-starred film has won a high box office of more than 800 million yuan. After three years, Jackie Chan’s big brother has made a comeback and re-created the sequel to "Zodiac". It is reported that the film will continue the story of the previous work, telling the story of JC (Jackie Chan) stealing secrets in the Eastern European base. Angry, General Vasily ordered that the secrets must be recovered and sent the "base 2 team" Maka and Chaba to find the story of JC.

 

    Although Jackie Chan is currently the only one in the screenwriter column of the film, Jackie Chan’s early brother revealed in an interview that he hoped to train Jaycee Jaycee as a director or other behind-the-scenes work, and Jaycee Jaycee also expressed his desire to participate in the script creation of "Zodiac 2". "Zodiac 2" is expected to be Jaycee Jaycee’s first job after drug use.

 

    It is unclear whether the cast will return to filming, but the new "Dragon Girl" will be the focus of attention. The only certainty is that singer Sun Nan will star in "Zodiac 2". Jackie Chan had earlier promised Sun Nan a role as a profiteer in "Zodiac 2".

Wang Xiaoshuai once criticized "Intruder" for being the focus of the industry

 

Wang Xiaoshuai directs the literary film "Land" again, and the market prospect is worrying

 

    In April this year, Wang Xiaoshuai’s "Interloper" suffered a setback, and only got 1.3% of the film volume on its first day. Wang Xiaoshuai published a letter to the audience on Weibo "in a fit of rage". He said sadly that "this may be the best era for commercial films, but it may also be the worst era for serious films." At the same time, he also urged the audience to "please support me!" But unfortunately, the "Interloper" still did not improve and continued to be at the bottom.

 

    Although it has gone through the dilemma of difficult to get a literary film, Wang Xiaoshuai still has to carry it to the end. His latest masterpiece "Land" has been officially approved and is still a literary film. "Land" tells the story of a village in Shaanxi Province where almost all the villagers go out to work, leaving only 60-year-old Chen Xigui and his wife to live together, farming and living a simple life. The prosperity of the big city makes the old couple helpless. They feel that their family is still good and the land is good. It seems that only when their feet are stepped on the cultivated land can they feel a solid story. From the plot summary, the movie "Land" still has no "appearance" of the film, which can’t help but sweat for Wang Xiaoshuai.

The animation game exhibition of China International Comic Festival ended on October 31st.

The animation game exhibition of China International Comic Festival ended on October 31, and the popularity of the exhibition was overwhelming. The game went out to sea for more than ten years, gathering more than 2,000 exhibitors at home and abroad and promoting industrial transactions of more than 60 billion yuan … On October 31, the annual animation game exhibition of China International Comic Festival (CICF) ended successfully in Guangzhou. As one of the three major animation exhibitions and the largest pan-second animation game exhibition in Guangdong-Hong Kong-Macao Greater Bay Area, although the demand for epidemic prevention and control was postponed from the National Day holiday to the end of October, the popularity of the exhibition has not diminished, and the theme of national style and national tide is very popular. On the same day, the communication forum held by the Information Office of Guangzhou Municipal Government invited a number of industry associations and leaders of well-known animation and game companies to see through their stories the development of local animation and game industry and the rise of China’s original IP. Guangdong’s game revenue accounted for more than 76% in the country. It was upgraded from "Guangzhou Animation Carnival" to "China International Comic Festival Animation Game Exhibition", and then joined hands with the Asian Game Expo to become "CICF×AGF", which accompanied the growth of a generation. So far, China International Comic Festival Animation Game Exhibition (CICF) has been held for 14 sessions. The exhibition site was flooded with people. Last year, CICF and AGF were included in the key project of "Guangdong Action Plan for Cultivating Digital Creative Strategic Emerging Industry Clusters (2020-2025)", and were given a new mission: to lead the development of cultural industries on the platform of Guangdong-Hong Kong-Macao Greater Bay Area, and to deepen the understanding of China traditional culture among young people in Greater Bay Area.In line with the development of the times and undertaking the mission of the times, this year’s China International Comic Festival animation and game exhibition has highlighted the theme of the national tide, realized a new model of "animation+games+tide play", continuously expanded its audience, and strengthened its platform empowerment and industrial pulling ability. Behind the fiery exhibition is the vigorous development of the industry. Lu Xiaokun, executive president of Guangdong Game Industry Association and chairman of Guangdong Photosynthesis Culture Development Co., Ltd., shared a set of data: Guangdong Province is an important industrial place for game development in China and even in the world. In the first half of 2021, the revenue scale of Guangdong game industry exceeded 110 billion yuan, up more than 10% year-on-year, and its share in the country still exceeded 76%, and it continued to maintain a steady growth rate. According to the reporter of Guangzhou Daily, Guangzhou’s "Animation Corps" is also a strong force: the number of enterprises exceeds 500, and the production and consumption of cartoons account for more than 10% of the country’s total. The annual output of cartoons exceeds 200, and the annual broadcast of cartoons is about 260,000 minutes. The output and broadcast volume are both leading in the country. In Lu Xiaokun’s view, Guangdong-Hong Kong-Macao Greater Bay Area has a unique advantage in the development of online games, especially Guangzhou has a solid industrial base, the most cutting-edge scientific and technological innovation capability and the most inclusive policy environment. The continuous rise of the game industry not only contributes an important force to stimulating the domestic economy, but also contributes to the construction of a double-cycle new development pattern through cultural going out to sea, which has become a breakthrough for China culture to spread to the world. Zhang Xianfeng, deputy general manager of Guangzhou Manyou Culture and Technology Development Co., Ltd. said,The exhibition will continue to explore the high-quality animation resources in the Bay Area and accelerate the formation of the closed-loop ecology of Guoman industry. Industry observation Guangzhou cultural products "going out" speed up at CICF site, Pleasant Goat, one of the most well-known IP in Guangzhou, stood in the characteristic street view of Guangzhou with basketball. As an original animation enterprise born and bred in Guangzhou, Original Power has persisted in innovation for 16 years, and continuously injected new vitality into the "big IP" of Pleasant Goat and Big Big Big Wolf: it was distributed to 100 countries and regions around the world, making China’s first domestic original animation movie with a box office of $100 million, actively arranging short videos, live broadcasts and other emerging media fields, and making Pleasant Goat constantly "break the circle" through the ways that young people like. Su Yuyuan, the political director of South China for Sanqi Mutual Entertainment, said that the pace of "going out" of Guangzhou cultural products is accelerating. In the first half of 2021, the operating income of overseas game business of Sanqi Mutual Entertainment increased by 111.03% compared with the same period of last year, covering many countries and regions such as Southeast Asia, Europe and America, and the highest monthly flow of mobile games issued overseas exceeded 500 million yuan. Su Yuyuan believes that Guangzhou’s online game talents are profound and fertile ground for the development of mutual entertainment between Sanqi. According to Zhong Hong, COO of Guangzhou Baitian, thanks to the good talent atmosphere and policy environment in Guangzhou, the company’s team has been growing, and its products have been liked by more and more users. The number of registered users has grown from several hundred thousand to more than 200 million. The company has also become the head company in the field of game segmentation from a little-known team, and was listed in China and Hong Kong in 2014.The comic-con scene is popular and the game industry is strong. How to drain popularity to more offline scenes? Xiang Shijie, managing director of Guangzhou Hanchao Mutual Entertainment Culture and Technology Co., Ltd., put forward a topic from a unique perspective of cultural tourism. He said that the homogenization competition between scenic spots and theme parks has intensified, and the vitality of cultural tourism is tired. However, digital content represented by animation and games helps to activate offline experience, which is also the characteristic advantage of Guangzhou’s cultural industry. Therefore, he suggested that Guangzhou build a new cultural and creative industry gathering base and a digital cultural tourism destination. Animation games not only inject vitality into urban cultural tourism, but also promote non-genetic inheritance and rejuvenation. This year’s CICF Comic-Con ushered in the first night activity-the "Shengshi Huaguang" 2021 Haizhu National Tide Lantern Festival at the Gongmeigang International Digital Innovation Center in Pazhou. The curator combined China’s traditional non-legacy Foshan lantern skills with the game IP, invited Yang Yurong, a national non-legacy Foshan lantern inheritor and China arts and crafts master, to take the lead, and Huang Hongyu, a new generation of lantern production artist, made more than ten groups of giant lanterns, providing visitors with an ingenious "second half".

Hainan fruit rookie debut!

Wen Hainan Daily reporter Bin Chen

Longgong Fruit, Jiabao Fruit, Purple Yellow Peel, Golden Papaya, Mameguo Fruit, Ice Cream Fruit, Rock Sugar Red Pineapple … In recent years, Hainan has actively introduced all kinds of new exotic fruits, and at the same time, through scientific research, a number of "new faces" of conventional fruits have been selected, from small-scale trial planting to gradual promotion, so that these "top students" have successfully integrated into the local area and successfully obtained Hainan "hukou".

Rock sugar red pineapple, ice cream fruit, mamei fruit, milk fruit, Longgong fruit, topaz fruit. Photo courtesy of respondents

Longgong fruit has both grape and mangosteen flavors.

Longgong fruit, also called coconut fruit, is a tropical fruit originating in Thailand and Malaysia. Hainan Shengda Modern Agricultural Development Co., Ltd. introduced Longgongguo from Thailand around 2013, and planted it in the World Tropical Fruit Window Base in dalu town, qionghai city. After the first sporadic fruit bearing in 2019, the trial fruit trees began to bear fruit steadily this year after various technical explorations and summaries.

"You can find the characteristics of three kinds of fruits in Longgong fruit!" Zhao Dezhen, the sales manager of the company, introduced that the skin of Longgong is thin and soft, with a small spherical shape and a yellowish skin, which is a bit like longan. Its pulp is divided into petals, similar to that of mangosteen; It is strung like a grape, and the fruit grows in a string next to the trunk, so it is more convenient to manage and pick.

Longgongguo is a valuable fruit in Thailand and is very popular in the local area. It is nutritious, peeled and ready-to-eat. Its flesh is crystal white, fragrant, soft and sweet, and it has the taste of grapes and mangosteen. It is known as the "fruit princess" in the fruit industry.

Longgong fruit seedlings grow slowly and have a long non-production period. Grafted seedlings are usually used for commercial planting. Longgong fruit can grow in Hainan, but it is more suitable for planting in humid and semi-humid areas of our province. At present, it is planted in Qionghai and Wanning. Planting for 4 to 5 years will bear fruit, and you can harvest two seasons a year, namely May and around the Spring Festival. The world tropical fruit window base is now trying to plant 33 trees per mu, and the yield of a single tree per mu in high yield period can reach more than 100 kilograms; There are 18 germplasm resources preserved in the base, with an annual seedling breeding capacity of about 10,000 plants.

It is understood that the fresh fruits of Longgong fruit on the market are mainly from Thailand and Viet Nam, and the market price is about 30 yuan per catty, and the quantity is very limited. There are two reasons: on the one hand, Longgong fruit is not resistant to storage, its preservation period is short, and it is easy to deteriorate during transportation; On the other hand, Thailand and other places themselves have great demand for Longgong fruit. The successful high-yield cultivation of Longgong fruit in Hainan is expected to let more people eat this rare fruit.

Fruit platter. Special correspondent Meng Zhongde photo

The taste of ice cream fruit is very similar to "vanilla ice cream"

It looks like a green apple and tastes sweet and soft. Do you know what kind of fruit this is? At the window base of tropical fruits in the world, there is a kind of fruit called "ice cream fruit", which often arouses the curiosity of visitors.

Green skin and fist-sized fruit make it difficult to associate it with ice cream at first glance, so why did it get its name? The reporter learned that the freshly picked ice cream fruit can’t be eaten immediately. It should be kept at room temperature for a few days until it is soft and ripe. Its pulp is white or beige, and it melts at the entrance. There is also a special way to eat ice cream fruit. After it is washed and peeled, it is frozen in the refrigerator. After it is taken out, it will be found to be very similar to the ice cream ball on the ice cream, and it has a rich fruity aroma and a vanilla flavor. It tastes very similar to ice cream, so it is called "ice cream fruit". "We also found through experiments that ice cream fruits are particularly resistant to storage, and the taste will not be affected if they are frozen in the refrigerator for one year." Zhao Dezhen said.

Ice cream fruit, also known as white persimmon, is a tropical fruit originating in South America, which is rich in potassium, vitamin C and various trace elements. Its maturity is from May to August every year. During this period, the weather in Hainan is hot, and ice cream fruit is a good summer product.

"Like ice cream, ice cream fruit has many different flavors!" Zhao Dezhen introduced that the World Tropical Fruit Window Base has introduced nearly 70 kinds of ice cream fruits. According to the taste, besides vanilla, there are honey flavor, caramel flavor, milk flavor, fragrant honey flavor, pear flavor, watermelon flavor and other categories. At present, the market price is about 100 yuan per catty.

It is understood that ice cream fruit likes heat and drought resistance, strong wind resistance and storage resistance, and the yield per mu can reach 4000 kg to 6000 kg, which is more suitable for popularization and planting. At present, the commercial cultivation area in Qionghai and Haikou is about 500 mu, and the annual seedling production capacity is about 10 thousand.

Mameguo "noble fruit" sells for thousands of yuan each.

Mameguo is a kind of fruit that looks very "low-key". It has a brown appearance like kiwi fruit and looks a bit like American football. But don’t be fooled by its "appearance". Peeling off its peel will make your eyes shine. The pulp inside is bright red and the color is very attractive. Its meat is soft and tastes like a ripe persimmon. When chewed, it can taste like papaya or sweet potato.

Mameguo, also known as "Cuban immortal fruit", is a famous tropical and subtropical fruit category in Central America, and the yield of a single tree in Cuba can reach 5000 Jin. Although it looks low-key, its market price is not low-key. The output of mamma mume fruit in China is very small. At present, the price of mamma mume fruit in the market is about 300 yuan per catty, the weight of single fruit is generally 3 kg to 4 kg, and the weight of large fruit of individual varieties can reach 10 kg. In other words, a medium-sized Mameguo costs thousands of dollars.

The biggest feature of Mameguo is its ever-changing taste. Different people can taste different flavors, which is called "fruit blind box"! The reporter learned that mamei fruit has rich taste levels, and different people can taste different flavors such as coconut flavor, almond flavor, pumpkin flavor, cantaloupe flavor and peach flavor when eating it. In addition, this kind of fruit also has a characteristic-slow ripening, which generally takes 18 months from flowering to fruiting, and the fruit matures from May to August every year.

In addition to fresh food, Mameguo can also be used to make ice cream, milkshake, juice, jelly and so on. It is rich in vitamins and minerals, with high nutritional value and good commercial planting prospects. It is understood that Hainan is one of the provinces that introduced all kinds of excellent varieties of mume fruit earlier in China.

Fruits displayed in the window of tropical fruits in the world. Special correspondent Meng Zhongde photo

A "cow" whose milk grows on a tree.

Cow milk is a tropical fruit originating in the Caribbean, and the main producing areas in China are Guangdong, Hainan, Yunnan and other provinces.

The milk fruit is spherical. After ripening, the skins of different varieties are purple, light purple, green, etc., and the pulp is milky white, orange, light purple, etc., which is sweet, smooth and tender, emitting a faint milky fragrance. No matter cutting leaves, branches or fruits, white milk will overflow. It is called "milk fruit" because its pulp oozes milk-like juice.

This kind of fruit is nutritious and can be eaten directly, or mixed with different fruits to make juice or dried fruit. The way to eat fresh fruit is also very particular. You have to put it in your hand first, then knead it, give it a "massage to relax", soften the part between the peel and the pulp, and extract the juice, which will make it more refreshing.

Huang Haijie, an associate researcher at the Institute of Quality and Resources of China Academy of Thermal Sciences, said that as early as the 1960s, buttermilk was introduced to Hainan from Southeast Asia. At that time, people didn’t understand its growth habits, and the fruit trees only bear fruit sporadically in a few years, which led many people to think that it was not suitable for promotion in Hainan. Until 2010, Chinese researchers introduced different dairy resources from Thailand, Viet Nam and Taiwan Province, China, and tried to plant them in some areas of Hainan and Guangxi, with successful results. After several rounds of breeding, a variety that can self-pollinate was selected around 2017.

At present, some enterprises in Hainan have introduced some varieties of dairy fruits, such as Green Peel, Zi Long 860, 3Q and Lvba.

Rock sugar red pineapple looks like a "red crown" from a distance.

Located in Nada Town, Danzhou, in the pineapple planting base of the Institute of Tropical Crop Variety Resources of Chinese Academy of Tropical Agricultural Sciences (hereinafter referred to as China Institute of Thermal Sciences), an orange-red pineapple is particularly conspicuous and looks like a "red crown" from a distance.

People living in Hainan will be familiar with golden pineapple, but many people have never seen this new orange-red pineapple variety. Because its green peel is orange-red, bright in color, good in taste and high in sweetness when it matures, it is deeply loved by people, so it is named "rock sugar red pineapple".

Rock sugar red pineapple is a new variety introduced and bred from Taiwan Province by Institute of Quality and Resources of China Institute of Thermal Science in 2005. "When we first planted rock sugar red pineapple, we found that its leaves had irregular thorns, and the crown buds of the fruit were too large, which affected the appearance." Dr Luan Aiping from the Institute of Quality and Information of China Academy of Thermal Sciences told the reporter that in order to further optimize the variety, on the one hand, researchers carried out cross breeding, on the other hand, they screened out excellent offspring with short and dignified crown buds, a small amount of thorns at the tip of leaves or basically no thorns for further reproduction.

After 15 years of continuous selection, domestication and research on supporting cultivation techniques, the characteristics of rock sugar red pineapple have been stable, the crown buds have become smaller, the leaf thorns have disappeared, the fruit shape is bigger and better, and the sugar content has increased from about 14 to 22. This variety is not only edible, but also a good potted plant in tourist attractions, shared farms and families. At present, it has been popularized in Hainan, Guangdong and other provinces.

"After the fruit of rock sugar red pineapple matures, the peel turns pale yellow, and the original red color completely fades, which will affect its commercial value to some extent." Luan Aiping said that in the next step, the pineapple research team will continue to carry out technical breakthroughs and constantly screen excellent varieties, so that the rock sugar red pineapple is also a "red makeup" when it matures.

"Golden Jelly" in the Fruit Industry of Topaz Fruit

In the planting base of Haikou Golden Palm Ecological Technology Development Co., Ltd., the fruits wrapped in white paper bags are particularly conspicuous on the trees. Fruits with smooth skin, golden color and small grapefruit shape are hidden in them.

Topaz, native to the upper reaches of Amazon River in South America, was first introduced from Taiwan Province, China. Since 2013, Hainan has introduced topaz seedlings from Taiwan Province and successfully planted them. The young fruit of Vitex negundo is dark green and turns bright yellow when it matures. It is round or oval in shape and has a smooth surface.

Vitex negundo is rich in protein, carbohydrates, fiber, calcium, phosphorus, iron and vitamins, and it is nutritious. Mature fruit weighs 200 grams to 500 grams. Its flesh is milky white, sweet and fragrant after maturity, with slightly sticky milk, translucent and gelatinous, with a Q-elastic taste like jelly and a faint milk coconut fragrance.

What many people don’t know is that many new fruit varieties, including Vitex negundo, will be "acclimatized" when they are just introduced to Hainan, and the fruit type, taste and yield are not ideal. It will take three to five years or even longer to form excellent varieties by doing a good job in breeding and constantly screening excellent varieties for propagation.

Zhou Kun, deputy general manager of Haikou Golden Palm Ecological Technology Development Co., Ltd. told the reporter that the company introduced the seedlings of yellow fruit from Thailand, and the fruit at first was not sweet, and the pulp was easy to turn black. In order to improve the quality, they keep trying to plant. Every fruit tree should be tasted and marked when it matures, from which excellent varieties are selected, and then bud grafting is carried out, and then propagation is continued. It took three years to finally select more than 10 excellent varieties, among which "Palme d ‘Or No.1" and "Palme d ‘Or No.3" have a sugar content of about 25, and the pulp is not easy to change color and is more resistant to storage.

It is understood that the yield of topaz fruit per mu can reach 4000 kg to 5000 kg, and it can bear fruit four times a year. Due to considerable economic benefits, in recent years, our province has promoted the seedlings of Vitex negundo in Ledong, Chengmai, Danzhou and Haikou. "We are carrying out large-scale seedling grafting, and we plan to promote planting in large areas in conjunction with farmers in surrounding villages. At the end of this year or early next year, everyone can see topaz fruit in Hainan market." Zhou Wei said.

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