Litchi rights protection: Dongfeng Honda CRV fell into the "throttle" and many car owners rights protection

  (If you encounter any troubles or difficulties, please log in to the All Media Rights Protection Platform "Litchi Supervision", we will solve your problems! It only takes three steps to break the news and protect your rights: Download Litchi News client side — click on the supervision section — write down your complaint! All media reporters will protect your rights throughout the process!)

  This morning (February 26), a number of new Dongfeng Honda CRV off-road vehicle owners in Nanjing reported to Litchi News that they found an abnormal increase in Dongfeng Honda CRV oil. After a period of maintenance, the amount of oil has exceeded the upper limit of the oil gauge and is accompanied by a gasoline smell.

  At the gate of Dongfeng Honda’s 4S shop on Dongqi Road in Nanjing, the reporter met more than a dozen rights activists. The owner, Mr. Zhang, said that he had purchased a 1.5T displacement CRV SUV in August 2017. After driving for a period of time, he found that the oil level of the vehicle would occasionally exceed the upper limit of the oil scale.

  Mr. Zhang found on major auto forums that complaints about the increase in Honda CRV oil are not unique. In Nanjing, there are also many Dongfeng Honda CRV owners who have been "recruited". Everyone found that the oil not only smells of gasoline, but also has some white emulsified things, and the owners are very worried.

  The owners said that after this happened, they went to the 4S shop for inspection and changed the oil. But after driving for a while, the problem reappeared.

  The reporter learned that the 2017 Dongfeng Honda CRV is equipped with a 1.5-liter turbocharged engine. After such a phenomenon occurred, many car owners questioned the design of the engine, which caused gasoline to seep into the oil. An after-sales person in charge of Dongfeng Honda 4S store said that they have indeed received many of the same complaints. In response to the recent oil incident, the manufacturer will make technical research and experiments. They can check the owner first to see if it belongs to this problem, and if it exceeds the upper limit, they will change the oil for free.

  The reporter learned that this phenomenon has occurred many times in the northern part of our country. On February 12, Dongfeng Honda announced the solution of "rising oil level" on its official website, which mentioned: In a highly responsible attitude, Dongfeng Honda decided to recall CRV and CIVIC models equipped with 1.5L turbocharged engines.

  Legal sources said that the "three guarantees policy for automobiles" has clear provisions on "repair, replacement and return". If a dispute occurs, consumers can request mediation and settlement from third-party social intermediaries such as consumer rights protection organizations at all levels according to law, or they can appeal to the quality and technical supervision department according to law.

  We will continue to monitor this matter.

  (Source: Jiangsu City Channel/He Pan, Editor/Betsy)

FAW Toyota Asian Dragon Interpretation, Make Your Car Irresistible

For many foreign automakers, the Chinese market is a very attractive "big cake". They have entered China in the form of joint ventures, which has created today’s strong "combat effectiveness". The competition in the automotive market is still very fierce, and today’s editor brings it. Let’s see if its highlights can attract you.

First of all, from the appearance, the front of the Asian Dragon gives people a very atmospheric feeling. The grille adopts a big mouth shape, which is unforgettable. Coupled with the spiritual headlights, the design is more elegant. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, etc. To the side of the body, the body size of the car is 4990MM*1850MM*1450MM, the car adopts spiritual lines, and the body gives people a very comfortable feeling. With large-sized thick-walled tires, the shape is eye-catching. Looking back, the rear of the car looks very fashionable and atmospheric, and the taillights are very fashionable and atmospheric. Coupled with the unique exhaust pipe, the overall look is very simple and generous.

In the Asian Dragon, the Asian Dragon interior is very cute and the overall design is very dynamic. The steering wheel of the car is very atmospheric, made of genuine leather material, showing the atmosphere. From the central control point of view, with the 12.3-inch touch LCD central control screen, the interior style is impressive, and the overall design of the central control is remarkable. The interior feels good. Let’s take a look at the dashboard and seats. The car is equipped with a fashionable and atmospheric dashboard, which looks more fashionable and simple. The car uses leather/imitation leather mixed and matched seats, and the seats are wide and thick, which improves the riding experience of the driver and occupants.

The rear row of the Asian Dragon is still spacious, with a certain amount of headroom and legroom, which is more than enough for daily household use. At the same time, the car is equipped with brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.) main driver airbag, rear window sunshade, passenger seat airbag, knee airbag, side aircurtain and other safety configurations.

I wonder if you are excited about the car introduced today? If you are also planning to buy a car now, then today’s car is worth learning about.

Avita 07 launched, launching two models of pure electric and range extension

  Shell Financial News (Reporter Bai Haotian) On September 26, Avita’s medium-sized SUV Avita 07 was officially listed, launching two models of pure electric and extended range. The price of the pure electric version is 229,900 – 289,900 yuan; the price of the extended range version is 219,900 – 279,900 yuan.

  The length, width and height of the body are 4825/1980/1620mm respectively, and the wheelbase is 2940mm. There is a 35.4-inch 4k integrated remote hairtail screen running through the center console, integrated instrument panel and passenger entertainment functions, and a 15.6-inch floating Huawei 2K smart center control screen.

  Avita 07 is equipped with Huawei Dry Smart Driving ADS 3.0, which adopts a new end-to-end architecture and has intelligent driving capabilities from the departure parking space to the destination parking space. The pure electric version is equipped with 82.16 kWh () Shenxing supercharged battery, with a peak charging rate of 4.5C and a charging power of up to 420 kW. The extended range version is equipped with 39.05 kWh Ningde Times Shenxing super hybrid battery.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

2021 Mercedes-Benz G500 Time Inscription Edition Gasoline Compared to the old G series, the front face of the Mercedes-Benz G500 is rounded. Many new bumpers are more delicate and look stronger. The middle net is changed to a chrome-plated design, and the iconic solid car logo of Mercedes-Benz indicates that this car is equipped with ACC adaptive cruise and 360 car change effects. Ring shadow 20 wheels, 4.0T, V8, 9 speed, sunroof, front leather seats are ventilated and heated. After massage, the seat is heated. Full LCD instrument Geometric beam of light headlights, LED daytime running lights, 64-color ambient lights, automatic air conditioning, Voice of Berlin audio Three differential locks Reflection front and rear electric eyes, radar ranging, and channel assistance, pedals, rearview mirrors Electric folding

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

2021 Mercedes-Benz G500 Time Inscription Version Multi-function Steering Wheel (Bluetooth, Cruise, Paddle Shift) (No consumption tax, the whole G500 has been newly remodeled with luxurious interior style, excellent quality and exquisite craftsmanship are vividly reflected in the car. The excellence of details is an important principle in interior design. The Mercedes-Benz G500 has also adopted a double 12.3-inch giant screen full of technology after the new remodeling of the central control screen and instrument part. The trend of the air conditioner has also been changed to a redesigned barrel type, which greatly enhances the sense of luxury and technology. It greatly facilitates the driver’s overcontrol and also improves the sense of technology.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

The 2021 Mercedes-Benz G500 Time Inscription Edition has greatly improved the space utilization rate by using the ingenious design, overcoming the lack of space in the old G-class. At the same time, the practical space in the car has been expanded, and each door can have the loading capacity to hold 1L of bottled water. The Mercedes-Benz G500 is equipped with a combination of a 4.0T twin-turbocharged V8 engine and a 9-speed automatic transmission. With the OurHours four-wheel drive system and the iconic front, middle and rear three differential locks, the off-road ability is very powerful. The Mercedes-Benz G500 Time Inscription Limited Edition is still impeccable after a new facelift. The headlights have been upgraded. There are square headlights in the round LED daytime running lights. The outer circle and inner shape are full of power. If you look closely, the rearview mirror has also become round.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

The 21 Mercedes-Benz G500 Time Inscription Limited Edition has been newly remodeled with luxurious interior style, excellent quality and exquisite craftsmanship are vividly reflected in the car, and the excellence of details is an important principle in interior design. The facing plate is wrapped in high-end leather and decorated with an extremely delicate touch. It is equipped with a mahogany-decorated console, which is stable and atmospheric, and at the same time improves the overall texture. There are all kinds of function buttons. The turbofan air conditioner in the middle of the center console of the Mercedes-Benz G500 Time Inscription Limited Edition is trending with a sense of design. At the same time, it takes into account the convenient adjustment of the practical center console. The control buttons of three locks are carefully placed in the order of 1, 2, and 3. The interior arrangement is carefully optimized while maintaining the G-level energy position.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

2021 Mercedes-Benz G500 Time Inscription Edition 21 Mercedes-Benz G500 has a powerful drive system, as well as a newly developed AMG special transmission mode widescreen cockpit, a new interior, and the iconic AMG driving performance belongs to the 4.0L V8 twin turbo engine. Of course, there is also 9AT all-wheel drive (40:60), three differential locks, double fork arm independent front suspension, adaptive adjustable damping to add the Mercedes-Benz G500G550.g63 to its brocade. Pre-sale opens, the new Mercedes-Benz big G details are exposed, and the version configuration color list takes a look at the male peak dream off-road car. 2020 Mercedes-Benz G500 new generation of existing cars upgrade safety configuration praise, strength crushes opponents, rich color configuration multi-choice pre-sale integrity price reveals secrets.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

One of the biggest highlights of the 2021 Mercedes-Benz G500 Time Inscription Edition, giving people a refreshing feeling, double 12.3-inch LCD full-body screen plus the same air conditioner trend design as Mercedes-Benz E COUPE, making the interior of the big G more luxurious, and the sense of technology has also been enhanced. The four-spoke steering wheel that has been used for many years has also been changed to a three-spoke design. The multi-function buttons at three o’clock and nine o’clock are also the same as those of the S-class model. The black touch buttons on both sides can control the dashboard information. The driving computer and the analog instrument on the right can be switched to display information such as fuel consumption, mileage, and vehicle status. In terms of interior materials, Mercedes-Benz’s new G-class interior is wrapped in leather, which feels excellent. Carbon fiber handrails are also added on the passenger seat.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

The 2021 Mercedes-Benz G500 Time Inscription Edition Mercedes-Benz G500 has been newly remodeled with luxurious interior style. The excellent quality and exquisite craftsmanship are vividly reflected in the car. The excellence of details is an important principle in interior design. The car is decorated with black piano colors, the black leather sports seats are very comfortable, and the steering wheel is decorated with high-end leather packages. The touch is extremely delicate, stable and atmospheric, and at the same time improves the overall texture. There are all kinds of function buttons, no less than the functions of luxury cars. The Mercedes-Benz G500 has also adopted a double 12.3-inch giant screen full of technology after a new modification of the central control screen and instrument part. The trend of air conditioning has also been changed to a redesigned barrel type, which greatly enhances the sense of luxury and technology. 4.0L double supercharged V8 power,

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

The 2021 Mercedes-Benz G500 Time Inscription Edition is equipped with a 7-speed automatic gearbox, with a maximum horsepower of 422 horsepower 4764 * 1867 * 1954, a front and rear wheelbase of 2850mm, a minimum ground clearance of 205m, a fuel tank volume of 96L, a fuel consumption of about 14.5L in the urban area of 100 kilometers, and a high speed of about 11L. The strong wedge-shaped feature and the eye-catching Mercedes-Benz logo make it feel his unrestrained breath when it is still stationary. The G500 is still unique after a new facelift of the classic and timeless rigid body, but it has undergone earth-shaking changes in the interior. While ensuring strong off-road performance, the G-Class has greatly improved the luxury experience and driving comfort, striving to achieve self-breakthrough. The top off-road vehicle is a purebred off-road vehicle. Mercedes-Benz G500 Time Inscription Edition.

2021 Mercedes-Benz G500 Time Inscription Edition, multi-function steering wheel

The off-road performance of the 2021 Mercedes-Benz G500 Time Inscription Edition is definitely the leading position in the industry. The car’s space is also good, the space utilization is very proper, the sound insulation effect is also good, it has a high return rate, and a powerful off-road weapon. The Mercedes-Benz G500’s sturdy structure and innovative safety systems such as the parking positioning system give the G-class off-road vehicle extremely high safety. The intelligent pilot range function fully helps you start a great journey. In addition to retaining the off-road nature of the new generation of Big G, the interior has earth-shaking changes, sports flat-bottomed steering wheel, comfortable ventilation and massage seats, off-road and urban integration.

Consultation phone: Manager Li 18222755188 (with WeChat)

Disclaimer: The above car purchase discount information is provided by the comprehensive dealer of this website. Due to market factors, the price fluctuates greatly, and it is only for the reference of car purchase. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

Meituan shared car settled in Chengdu: the new gameplay after the giant invasion has been launched

Authors: Wang Xunkui and Zhou Xiaodan

Before the trial and error of the blue strands, after the drop of strict prevention, Meituan’s shared car business is destined to wade through a muddy road.

Geek Park has learned that Meituan’s time-sharing car business has been launched in Chengdu’s Pidu urban area, called "Meituan Car Rental", and this app can already be downloaded on the app store. At present, there are only two fuel models, Volkswagen Langyi and Volkswagen Santana. According to the available vehicles on the user map, it is estimated that there are about 50 to 100 vehicles in operation. Orders are still calculated according to "frequent + mileage".

Meituan has established a mobility division internally, and new businesses in the mobility field, including shared cars, Meituan maps, and driverless and taxi-hailing, are slowly being integrated into this division. According to media reports in early November, Meituan is recruiting relevant teams.

After testing the water taxi business in Nanjing at the beginning of this year and launching the Mobike bicycle entrance in September, Meituan’s hunger for big travel has stopped concealing.A former Meituan executive told Geek Park that within Meituan, travel has been listed as one of the company’s key business directions in 2018.

Like the ride-hailing business that went live before, Meituan’s shared car timeshare rental business will be piloted in a single city first.

A person close to Meituan told Geek Park that in the planning stage of this business, domestic second-tier cities including Chengdu, Xiamen, Hangzhou, Nanjing, and Chongqing were all considered by decision-makers, but because "Xiamen market is too small, Hangzhou is heavily guarded by Ali, and it is afraid of diverting Nanjing’s taxi business. Chongqing also has a relatively mature start-up company (Panda car) to take root and try," and finally chose Chengdu.

Meituan’s almost borderless business expansion model has made it an "outlier" in Internet companies. Previously, Meituan’s layout in the travel field was explained by Wang Xing as "starting from the needs of customers", "anything related to food and life, we should consider participating."

The shared car timeshare rental market in Chengdu is not a blank. At present, there are already many timeshare rental companies such as Panda Car, Go Fun, EVCARD, and Tuge in the streets of Chengdu.

Although it is far from Beijing, Shanghai, Guangzhou and Shenzhen, Chengdu has long been the best training ground for time-sharing rentals.

The greatest dividends come from the policy levelIn September 2017, the General Office of the Chengdu Municipal People’s Government issued the "Notice on Encouraging and Regulating the Development of New Energy Vehicle Timeshare Leasing Industry", which directly stated that Chengdu will increase policy support for new energy vehicle timeshare leasing enterprises, and gave specific goals: "By the end of 2018, the city will basically form a new energy vehicle timeshare leasing service network, with 2,500 service outlets and 10,000 charging piles; by the end of 2020, the city will form a comprehensive new energy vehicle timeshare leasing service network, with 5,000 service outlets and 20,000 charging piles."

The release of this policy has brought a huge incremental market to Chengdu. At the same time, compared with Beijing, Shanghai, Guangzhou and Shenzhen, which strictly control the number of car license plates issued, Chengdu has not yet issued a license restriction order, which also lowers the threshold for "intruder" Meituan.

"Chengdu government support is relatively strong, the crowd is relatively open, and the traffic conditions are relatively good." Zeng Hao, the head of Panda’s Chengdu operation, said that he has not yet received news that Meituan’s time-sharing rental business is going to land in Chengdu, but he speculates that the good market and policy environment in Chengdu may be an important reason for Meituan’s choice.

The data shows that Chengdu is the second largest car ownership market in the country except Beijing, with car ownership exceeding 4 million and driving license ownership reaching 7 million. After a period of operation, Zeng Hao is very optimistic about the capacity of the Chengdu market:"That is to say, about 3 million people have a driver’s license without a car, and even if only 2% of them use shared cars, there is still 60,000 market space to explore."

In terms of vehicle sources, Chengdu-based shared car operators also have an advantage. Since 2007, Chengdu Economic Development Zone has been turned into a "Chengdu Automobile Industrial Park" specializing in the development of complete vehicles and supporting parts. In the International Automobile City located in Longquan, Chengdu, including Geely Volvo, FAW-Volkswagen, FAW Toyota, Chengdu Ruihuaxian Energy Automobile and other automobile manufacturers have established large production bases.

According to the above-mentioned person close to Meituan, similar to other domestic shared car operators, Meituan will also adopt the cooperation method of financing and leasing with several car factories and rental companies to "get the car": "In the early stage, fuel vehicles and new energy vehicles may be deployed, but in the future, new energy vehicles may be the main one."

For Meituan, choosing Chengdu can be described as the right time and place. But it is not easy to land services in this city in the southwest.

Meituan’s previous data and offline operation and expansion capabilities were largely based on the business of takeaway, in-store service, and even other life services. Whether it was the difficulty of operation or scheduling, it had little in common with car timeshare leasing. In fact, Meituan’s test of the water is very likely to "start from scratch".

But Meituan’s internal expansion into new businesses is also very "goal-oriented", the person close to Meituan said: "Usually a goal is set first, and then external resources are found, rather than judging by how much resources the company has."

The early entry of Go Fun and Panda cars and EVcards has established certain resource barriers to varying degrees.

For example, parking stations are still a scarce resource for the time being, and developing them is not an easy task. At present, Go Fun (Beijing Shouqi Zhixing Technology Co., Ltd.), which has the largest market share in Chengdu, is a wholly-owned subsidiary of Shouqi Group. In February this year, Go Fun officially signed a cooperation agreement with Sichuan Transportation Investment Group and established a joint venture company, and then launched the Go Fun Sichuan Jiaotong cooperation project.

According to a local car-sharing operator in Chengdu, Sichuan Transportation Investment Group controls all public and road parking spots in the city. "It would be great if the number of on-street parking spaces could be increased, which is very helpful for improving operational efficiency."

In order to facilitate charging and changing electricity and improve operational efficiency, shared car operators generally recommend that users park their vehicles at the company’s stipulated parking spots. And the resources of such parking stations are almost exclusive to each company. At present, Panda has won more than 200 parking stations in Chengdu, each of which can accommodate 10 to 20 vehicles."After all, some of the resources in a city are limited," Zeng Hao admitted that Panda’s parking resources still need to be expanded, "but at least our stations have signed contracts, so it is more difficult for new entrants to expand parking resources in the same places."

As a unicorn whose valuation has soared to $30 billion, Meituan’s every invasion can trigger an earthquake in a specific field. According to a person familiar with Meituan’s travel business, like previous attempts at power banks and convenience stores, Meituan is just pushing forward with a test of the water for shared cars. "Whether it will be done on a large scale in the end is still uncertain."

This is the expansion logic of Meituan’s new business.

In November, Meituan announced the closure of the power bank business. Wang Huiwen, senior vice president of Meituan Review, mentioned in an internal letter that Meituan’s important basis for judging whether to close a new business or increase investment or continue to explore is, "The strategic synergy value between our existing business, if the future market size is not large enough, but the strategic synergy value is large enough, you can consider expanding operations, otherwise it should be closed."

How big is the shared car market? Previously, in an interview with a Geek Park reporter, once CEO Wang Yang used a "self-created" calculation method to roughly estimate the size of the shared car market."The number of people in China who have a driver’s license – the number of private cars in China + 20% of the limited number of people, according to the use of 4 people in a car, and then a 50% discount for urbanization (the requirement for travel), based on the rental price of 150 yuan a day in China. If these are counted as the demand for shared cars, this is about a 300 billion market."

Since 2015, a large number of test-takers have flooded into the shared car timeshare rental field. After a few years, there have been a lot of casualties, and there are very few positive cases for reference.

At the outset of the market, the participants were mixed up and each had their own plans. "Car manufacturers use their left-hand products to buy their right hands and earn subsidies, while the right-hand products are used for shared cars." A practitioner broke the news that there was even a situation in the industry where the subsidy income of new energy vehicles exceeded the income of car sales.

But starting in 2016, subsidies for new energy vehicles were fully reduced and subsidy reviews were upgraded. The "policy dividend" gradually disappeared, the bubble stirred up by the trick of cheating and subsidies was pierced, and shared cars ushered in a real corpse.

This is still a game without a clear business model. This has also directly led to the cautious attitude of capital towards the industry. Several investors contacted by Geek Park expressed their "wait-and-see attitude".

Once the heavy investment of assets, whether it can "make money" has become a harsh criterion for considering the industry, while challenging the patience of investors. The break-even line that shared cars aspire to has risen and fallen, and no explosive breakthrough has been achieved so far. An investor who focuses on the shared car sector told Geek Park: "On average, it takes three orders per car per day to make money, and the GO FUN with the highest market share in the country can reach an average of 1.5 orders."

Most of the experimenters are still looking for a breakthrough from a single city. Not long ago, TOGO Tuge CEO Wang Lifeng mentioned at the B round financing conference that Tuge has been able to "level or even start making profits" in Beijing; according to another person in charge of a shared car company who did not want to be named, they can reach four or five orders a day in a good season, with a daily profit of 150 yuan per car.

In October this year, EZZY, which was closed down after only one and a half years of operation, is a typical example. EZZY, which focuses on the mid-to-high-end market, once used the method of "not caring about wear and tear efficiency" to create the ultimate user experience. The model of "burning money" made it extremely dependent on capital. When the 40 million yuan financing was exhausted, the capital chain was broken, and the business ended.

"This is a very heavy O2O field. Although EZZY has received 40 million before, this amount is too small for this industry." The person in charge of the shared car told Geek Park.

Meituan, which just announced a $4 billion financing in October, may become a giant in this field in terms of capital volume. Once it enters the market, it also means that Meituan has further penetrated the hinterland of Didi after the taxi business.

In fact, existing players in the industry are all worried about Didi’s next move. "Compared to Meituan and Mobike, which recently announced the news, we will be more concerned about Didi’s entry. Didi has government resources, funds, and a lot of travel user data, which is likely to bring about some different changes."

Didi, which has a clear first-mover advantage, is taking action.According to a car-sharing company executive contacted by Geek Park, he has received an invitation from Didi headhunters, but after the exchange, the executive said that Didi has not disclosed the specific gameplay for the time being, "I think they may not have thought about it."

Meanwhile, as recently as November, Didi’s vice president in charge of automotive business, Yang Jun, also publicly stated that Didi wants to become an operator of new energy vehicles and charging stations – a layout that can also help Didi pave the way in the field of shared cars.

"This industry still lacks an Internet company that relies on" technology "and volume to win. At present, the policies for shared cars in various places have become clearer. The next step is to see who can do this job that requires heavy asset control capabilities and extremely refined operations." An investor who focuses on the travel sector told Geek Park.

Before there were uncertain industry attempts, followed by Didi’s strict defense, Meituan’s shared car business attempts were doomed to navigate a muddy road.

However, for the entire industry, the arrival of the era of giant invasion must not be a bad thing.

Reconstruction of industrial logic in online celebrity: marketing evolution

Original Li gang

The 1920s is undoubtedly an era of deconstruction and reconstruction. Culture, politics, economy, and global scanning are no exception.

Therefore, following the old map, we can’t find a new road.

ToB, or toC, has become the entanglement of the marketing model of the automobile industry.

In recent years, "direct marketing" is like a nightmare, which has been tormenting the choice of the industry elite.

Deconstruction and reconstruction, toB or toC, the "third track" of krypton, face the greater challenge of marketing evolution! ,

wake up from a dream

Starting from Tesla, the new forces tried to deconstruct the existing model, to go to the intermediate link, to change the life of dealers, and to directly face consumers.

Without the experience in the automobile industry, the in-depth observation of business logic, and the system design of business model, I am afraid it is difficult to sustain.

Sure enough, the initiator who was helpless and keen on "direct sales" began to wake up, and now it seems that while continuing to expand the network, he began to get close to the dealers.

At the moment when electric vehicles are on the rise, Tesla has expanded production and reduced prices. The pragmatism of "bonus hunter" is direct enough, which really makes people sigh.

The new force "direct selling" is gradually drifting away, and experts in the industry have described it as "fried dough sticks or twists".

On the contrary, Krypton, who came first, saw the correct direction of marketing evolution in "chaos", and then outflanked it from behind with unstoppable momentum.

When the shortage economy transits to the surplus economy, when the industrial production capacity is greater than the social demand, when the market segments call for differentiated products, the market competition of automobile enterprises is "under great pressure".

In the public opinion environment where electrification, intelligence and networking are popular, all kinds of new energy vehicles are rushing into the ignorant and waking market, and consumers have added the trouble of "choice".

The rapid development of products and technology, market and demand, especially the exploration of channel mode triggered by new energy automobile products on a global scale, is forcing the automobile circulation industry to accelerate the transformation and upgrading.

Therefore, it is the guide to the transformation and evolution of the automobile industry to promote consumption upgrading with technological progress, guide product evolution with user thinking, and realize the opposite direction with the same frequency resonance.

How to innovate differentiated competitive advantage and how to reconstruct business model?

Extreme krypton believes that direct marketing is imperative, and the sword refers to toC!

Brand new image

On November 6th, the owner of Seven Star Zhai was lucky enough to attend and inspect the opening ceremony of "Extreme Krypton House".

This is the first Kryptonian store in China called "Kryptonian Home", which is located in Shi Xiang Road, Gongshu District, where major brands are clustered.

Here, different from the single functions of the existing supermarket exhibition, krypton center, krypton space and delivery center, the "krypton home" includes all the functions of experience, sales, delivery and after-sales, creating a "home" for consumers’ warmth and empathy.

It is said that the "extreme kryptonian family" will increase the number of stores where conditions permit, and upgrade the decentralized operation to intensive operation, which will facilitate consumers and reduce operating costs.

The internal functions of "Extreme Krypton Home" are complete. Especially refreshing, specially designed audio-visual teaching place, "teaching car" for users.

Why is there a "teaching car" link? The three key words of intelligence, high-end and pure electricity are connected with intelligent driving, intelligent cockpit and intelligent chassis. The so-called intelligent high-end is bound to "hide" some new technologies, new functions and new operations.

How to operate and experience is unprecedented and unheard of. You said, "Don’t teach or learn" will do?

In the delivery process, you will see the highlight moment of the user! Pictures filled the scene with joy and seemed to float out to share with more people.

"Kyojia" also has a second-hand car replacement business. As long as it is the owner, no matter what brand or model it originally owned, it can be exchanged for "new life" here.

If you pay attention, you can link to this service in any krypton store in any city, and you can get one-on-one answers. Anyone who passes by and drops in for coffee or cocktails will be warmly received …

Walking into the krypton center of Chengdu, you can see local elements everywhere. Bamboo forest is planted in the center of the spiral staircase, which is the user space on the second floor. Bar, leisure area, free space, forum area, conference room, etc., make people feel at home.

Users talk with tonality, brand culture is spreading, and products resonate. It is by no means a car selling outlet, a living room, a window, and a spiritual communication.

In the 2022WD Awards World Design Award, the Krypton Center Chengdu Taikooli won the highest honor of the Winner Award.

This award is hard-won. Previous award-winning companies include world-class excellent design companies such as Foster and Jean Nouvel.

Chengdu has a population of 21 million+,and its consumption potential is huge. The radiation capacity of the city itself is also huge. The completion of Chengdu Krypton Center will naturally drive the pulse of the whole southwest and even incite the western market of China.

Due to strategic considerations, the extremely krypton network layout has indeed made great efforts. According to reports, at present, there are more than 220 stores in major cities across the country, and delivery services are spread over 330+ cities across the country.

"Extreme Krypton Home" has completed the initiative of a brand-new business model in the new energy industry, and at the same time made the reputation of the extreme Krypton brand more brilliant.

Some willing and powerful partners in relevant cities across the country, with local superior resources, enthusiastically joined the cooperation when they heard the news, tied up extremely direct sales experience, shared toC, directly hit the pain points of users, and ensured the ultimate experience of every user without difference.

The ultimate experience, user activity is an important content of extreme empathy.

Those who participate in the Kryptonian community activities are all users who have decided or have already picked up the car. "Dading" is equivalent to "engagement".

The video raiders produced by Krypton sent an APP to guide new users how to participate in Krypton community activities.

The activities carried out by Krypton in various regions of the country have different forms, all of which are very close to "earth and gas" and "popularity", forming an ecological circle of Krypton owners.

There are many activities after delivery, and there are 2 or 3 events every week in each city, which is very active online and offline.

Users’ feedback to Krypton is very direct, and they basically communicate and interact on the APP. After the event, users often post posts to express their feelings about participating in the event.

These ingenious marketing forms are obviously designed to penetrate the user’s thinking.

In the Insight Report on User Net Recommendation Rate of Passenger Car Market in China (2022 Edition) released by Easy Car, Krypton achieved a net recommendation rate of 70.29% by virtue of its ultimate products and the concept of co-creation with users.

According to the report, Krypton ranks first among the mainstream brands of passenger cars in China, surpassing luxury brands such as Tesla and Porsche.

It is also an inevitable logic that there is a gain from a hard work.

Underlying logic

Isn’t the product king? Why do you have to work hard on marketing?

Classical economics tells us that commodities must go through three links: production, circulation and consumption to realize their life value.

Marketing, in short, is the knowledge of "buying and selling" and belongs to the circulation link.

From the perspective of supply side, production and marketing are like people’s two legs. If one leg is long and the other is short, can this road go fast?

Therefore, it is not enough to just "product is king".

In fact, the necessity of marketing evolution has been further strengthened in the buyer’s market.

With the transformation of automobile industry, a variety of energy technology routes are parallel, and facing the formats of buyer’s market, stock market and market segments, we need a suitable marketing model.

Not only the automobile industry, so researchers say abstractly that products are ships and brands are sails.

Practitioners developed and said, "Marketing is the wind".

Extreme krypton extension says: users are the vast sea!

Wow, the eternal swan song of "water can carry a boat and overturn it" meets a bosom friend again in the crisscross of time and space.

In the past, the connotation definition of a brand was its long-term reputation. Consumers with money and no money will flock to them and stare at the "brand" of a century-old shop.

Now it’s completely different. There are abundant commodities, oversupply in the market, innovation in products and dazzling new technologies, and consumers have long been at a loss.

Follow the crowd, you may be disappointed, and you can only see the "true chapter" if you experience it yourself. Therefore, the experience economy meets unexpectedly.

Therefore, in the Internet era, "user word-of-mouth big data" has ruthlessly refreshed the original definition of the brand.

The surging traffic brought by users’ word-of-mouth communication can make the brand image colorful.

The marketing concept of "Don’t compare, don’t try, don’t sell" in Dajili automobile industry has been inherited under the innovative direct marketing mode, and more forms and deeper consumer experience have become the top priority of active marketing.

For me

In addition to the "4S" function, traditional dealers also have an important function-the "reservoir" function.

Building and maintaining a "reservoir" for finished products is an unavoidable need for manufacturers and markets.

Because of the randomness of market demand, there is a pair of contradictions with the basic requirements of balanced production of enterprises. Previously, the task of "neutralizing" contradictions was completed by dealers to adjust the relationship of unity of opposites.

Organizing production according to the order, producing a car and frying a fried dough stick, the process and timeliness are very different. Without a proper reserve of finished products, the market simply can’t wait, and the complaining subscribers will definitely destroy a brand by themselves.

The ideal is full and the reality is skinny. With the direct operation mode, the construction and maintenance of the "reservoir", and the huge capital occupation of its heavy assets, the manufacturer must be unable to support it alone.

Not only that, but there are also three "huge stones" lying across the kryptonian track, which are equally tangled.

First of all, the pressure of capital investment and human resources; Secondly, the ability to create the social ecology of direct marketing places; Third, the determination to resist the forces of habit.

Direct sales, not to mention how much investment is needed, and where professionals come from, are many departments of land acquisition, demolition, industry and commerce, taxation, environmental protection, fire safety, etc. in stores all over the country. Who can "have thousands of buildings, which is a great shelter for the world?"

A manufacturer who is partial to the corner must be "owned by me" in direct sales?

Extreme krypton is no longer entangled, I believe that "all roads lead to Rome"!

(of a situation) be getting better

Thanks to the cooperation of compound foreign talents and endogenous talents, more in-depth innovation strategies have surfaced.

Like-minded, various forms, risk sharing, benefit sharing. Specific practices, trade secrets, inconvenient to disclose!

Actually, I don’t know how to divide the money.

Manufacturers and distributors, including powerful and willing partners, are led by manufacturers and cooperate to become "a family", a model and a goal, heading in the same direction.

The "extreme kryptonian family" with full-function management is the innovative result of this model.

Evolution is progressing rapidly, and more open social cooperation is beginning to take shape.

Before sticking to the after-sales service in 4S stores, manufacturers began to make high-quality professional automobile maintenance outlets show their talents in a special and franchised way, which was very popular among car owners.

"Don’t want everything, but want to use it", which is a socialized division of resources and a high-level cooperation form that can complement each other, enables the leading party, partners and consumers to achieve maximum empathy, sharing, co-creation and win-win.

An experienced executive who "digs" from new forces believes that the direct marketing model of "seeking for use" is the most ideal format.

The capital market is not only optimistic about product development, but also concerned about whether the "nuclear fusion" of industrial deconstruction and reconstruction is successful, and the evolution of marketing model will undoubtedly become a powerful driving force for market realization.

reach the same goal by different routes/means

The krypton gene comes from Geely automobile industry. However, whether it is product definition and technical logic, or business model and user thinking, Krypton is different from the previous "matrix".

Extreme krypton stands out from the "matrix", fundamentally speaking, it is a corporate culture in which the spirit of learning is superimposed on the spirit of struggle.

Krypton’s strategic positioning has been endowed with the glorious mission of being the vanguard and experimental field of transformation and reform of Dajili (referring to Geely Holding Group).

Despite the rich heritage and color accumulated by traditional automobile companies for many years, Krypton has attracted much attention from the outside world since its birth. It not only entrusts with the earnest expectation of Geely automobile industry, but also is regarded as a reference system for strategic transformation by the whole traditional automobile industry.

The evolution of extremely krypton marketing is not alone, but has been passed down and developed in the great Geely system.

This can’t help but mention the link. The gene combination of Lectra is not only a "hybrid" between Geely and Volvo, but also plays an important role in connecting the past and the future, and plays a decisive role in the development of the automobile industry of Geely!

Krypton’s 001 hunting coupe, its previous life was the concept car of Lexus Zero, which was an open secret before Krypton came out.

Based on the "Two Blue Geely Action Plans", Dajili decided to launch the intelligent pure electricity project. According to the overall planning of the group, this concept car was reluctantly "adopted" to the new students.

In addition to the inheritance of products, the avant-garde Link has added two new functions of "Social" and "Share" on the basis of "4S", taking the lead in opening up the link between production, circulation and consumption.

What is even more gratifying is that an executive of Geely Automobile Group, who asked not to be named, revealed that a new management system has been established for existing dealers, with vertical business processes and redistribution of benefits, so that bosses and employees have their own places.

Dealers receive more systematic education, integrate into more attractive new models, and get more stable returns.

Completely dominated by Geely.

Ownership remains unchanged, but the "playing style" has been changed. From the perspective of human nature and common sense, there is no need for dealers to follow the old rules.

Geely’s "first try" in another pure electric brand has achieved remarkable results.

Great Geely automobile industry transformation, unforgettable old friends who have cooperated with toB for many years, sincerely invite dealers to evolve together.

Dealers have actually begun to transform themselves, but it is difficult to achieve great things without the lead of manufacturers.

Direct toC, extremely krypton start a new stove, Geely cooperate, "play" is different, and all roads lead to the same goal.

Deep thinking

"4S" store is an automobile sales enterprise integrating vehicle sales, Sparepart, after-sales Service and information Survey.

It can be seen that the primary task of 4S shop is to "sell cars" and "clinch a deal and sell" is its interest.

ToB model, the excitement of buyers and sellers, focuses on the game between transaction price and rights and interests.

ToB mode, the bargaining session climaxes instantly, once the transaction is completed, the passion immediately fades and the empathy relationship comes to an abrupt end; In toC mode, there is no bargaining link. After delivery, the honeymoon journey has just started, and various user activities make people fascinated.

This is "stickiness", the specialty of krypton toC. People have the same heart, and the heart has the same reason.

In-depth study of the law of value-prices fluctuate up and down around the relationship between supply and demand, such as the same Sin (sine) curve;

Affected by "variables", commodity prices always fluctuate around value.

Price is affected by the relationship between supply and demand, which in turn affects the relationship between supply and demand; Similarly, price is determined by value, and price determines value.

It can be seen that the nature of the transaction has not changed, and the fundamental appeal of both parties is to maximize interests, not simply to reduce prices and promote profits.

Starting from this logic, the established price is no longer sensitive, and the maximization of cost performance is the balance point of the expectations of buyers and sellers, thus maximizing their respective interests.

The key is, if the cost performance is maximized, the after-sales service is optimized, the travel quality is modernized, and the value for money is excellent, will it be greatly welcomed by consumers?

Some people say that the definition of consumption upgrading mainly refers to the upgrading of consumer demand, from quantity consumption to price consumption, and now to brand consumption (value), which is in line with Maslow’s demand theory.

According to the market survey, consumers believe that the consumption upgrade certainly pursues value and use value, but it cannot be expressed by raising commodity prices, and improving the price-performance ratio of products is the best embodiment of dialectical unity.

Maslow’s hierarchy of needs theory, the highest level is self-realization. Here, it can be understood as the pursuit of consumers: the unity of metaphysical material application values and metaphysical financial proliferation concepts.

The level of human material needs means the embodiment of spiritual self-worth; The gene of "profit-seeking" of human nature drives consumers to pursue the maximization of cost performance.

Measuring the cost performance, relying on bluffing and telling lies, all won’t work. Saying that 300,000 cars are "the best cars within 1 million" is not only self-destructive, but even "dirty" the foundation of their corporate culture!

There are also brands that design the main driver’s seat as a variable luxury bed, which can sit and lie, and it is expensive. I wonder how many consumers have this demand? What is the logic among its price, value and use value?

It’s confusing

Therefore, the most important thing is to raise the premium level of asset conversion for consumers, that is, the value beyond the price.

Converting the buyer’s monetary expenditure into goods with greater use value also shows the level and value of the seller!

The market characteristics of the experience economy are fully suggested here.

Following this logic, improving the efficiency of product experience is the biggest "variable" for all parties to benefit.

ToB mode, the experience activities organized by dealers, the quality of communication, the symmetry of information, the smooth flow of pipelines and the speed of transmission are not the same as toC.

In order to compete for market advantage, manufacturers have invested a lot of resources and carried out various forms of experience activities, with the original intention of empowering dealers.

Just like "scratching the boots", the geometry that dealers can benefit from it is not yet known; The wishes and expressions of consumers and the discount given to manufacturers are also unknown.

It seems to be an impossible task how to smoothly drain the energy generated by the activity to the store and convert it into sales volume, and how to timely and completely transmit the user experience opinions to the manufacturer to improve the products.

"two-lane sports car" is due to the toB attribute.

Key to success or failure

The evolutionary practice towards toC, with rich and colorful test drive experience, will be gradually developed in Lectra, Krypton and even in more brands of Dajili.

They carry out user test drive activities of different scales, multi-scene media test drive tasting activities, professional track scene measurement activities of authoritative organizations, and in-depth experience of R&D and manufacturing bases.

OtoO information interaction has more conveniently realized the efficiency of offline experience and online sharing, promoted the continuous production and marketing, greatly shortened the distance close to consumers, and greatly improved the efficiency of improving products and operations.

Looking back at the beginning of the delivery of Krypton 001, it once attracted public opinion. For some time, there have been negative comments, bad reviews, and a lot of fate.

There are media misunderstandings, user confusion, product bugs and the company’s own work is not in place.

However, the criticism and the object of blame are all hidden!

In the end, TOEFL found the crux of the problem by opening consumers’ hearts, friendly communication and symmetrical information, and the medicine got rid of the disease.

On July 11th, 2022, a set of highly targeted and very close-to-the-people marketing strategies won back users and won great welcome from social consumers.

One of the declarations that 8155 replaced the old chips for free suddenly subverted users’ cognition and was praised as a classic case by the industry.

More media commented that "7.11" finally established a positive image and headed for a different correct path!

ToC, direct users, direct people’s hearts.

Orders continued to grow, brand reputation rose sharply, including negative public opinion flip, all benefited from the user’s wishes brought by toC.

Connecting with users’ hearts is the key to the success or failure of an enterprise.

Consumption is upgrading, evolution is continuing, and reform is on the way, regardless of content or form!

Empathy! "Hot Search" Chengdu roadshow news students were deeply touched.


1905 movie network news The film directed by, starring, and starring is being shown. Yesterday, the national roadshow "Hot Search" and "Sound All the Way" came to Chengdu. Director Xin Yukun, actors Song Yang and Justin came to the roadshow to communicate with the audience after the show. The audience said that "the film shows the cross-section of the whole fermentation process of the hot search event to everyone", and fans with directors praised that "the director still brought us different shocks after years of violation".


In the film, the reversal of public opinion is closely linked, and the audience said that when watching it, "the heart is ups and downs, and the first half is very painful. Finally, it is very enjoyable to see Chen Miao’s comeback, and it is also a great surprise." There is also an audience who bluntly said that "Peng Yue is so bad that he was so angry that he wanted to rush to hit him". At the roadshow, the audience enthusiastically taught Justin Sichuan dialect "Angry at Peng Yue", and the atmosphere was very happy.


Empathy! The audience praised the social significance of the film. 

News students are deeply touched "will stick to the original heart of news"


High-flow social events, various reversals of public opinion, and the contest between good and evil behind the push … The film moved the hot spots behind the stage, making the audience sigh that "the film touched on social topics such as cyber violence, sexual assault, and public opinion reversal, which is of great social significance and deserves to be seen by more people". The director said that the hot spots in the network change very quickly. "The movie has the opportunity for everyone to sit down and slowly see behind an event." At the scene of the road show, some viewers said that the reality of public opinion presented in the film made them feel the same, and they were threatened by their voices. "So I know more about how much harm a vicious word can do to a person and how much courage it takes to make a small voice."


After watching the movie, a news professional audience said that "the film’s presentation of hot events is very real, and the DNA of learning news has moved." The director said frankly: "The film has the responsibility of recording the times. In the period when the media is very prosperous, the complexity of online public opinion and the power of different classes under the background of the times are necessary to be recorded by the film." The audience also mentioned that Chen Miao’s adherence to the ideal of news in the process of speaking for the weak made him very touched, saying that "I will also adhere to the original heart of news." Song Yang said: "Everyone has a wonderful Chen in his heart, which leads us to speak out bravely at an appropriate time."


Female mutual help is figurative, presenting girlfriends, and the audience is moved to tears.

Lawyers, audience, two movies, calling on everyone to speak bravely.


At the roadshow, girlfriends watched the movie together, indicating that they were moved by the power of women’s mutual help in the movie. When they saw that justice was done, they "shed tears with excitement" and lamented that "the power of girls help girls is really concrete. It is a matter of special courage to stand up and help people who are being hurt". Some viewers said that they were deeply impressed by the lyrics of the ending song Byakki Smoker, which reflected the difficulties faced by many women. The director said frankly that he hoped to "record the distinctive power of women’s mutual assistance in this era and the plight of different classes in their depths" through the film.


There is also a lawyer audience at the scene who said that he has already brushed the film twice, and he was deeply touched. "The current network environment is very complicated, and public opinion supervision is very important, but there must be no public opinion trial, which may make the parties face social death on the Internet first." As a legal practitioner, I will try my best to ensure that every case is echoed in fairness and justice. Song Yang said: "The network can make a sound. I hope that everyone can make a sound when they are hurt, and gather into a fire to overthrow all evil forces."


The film "Hot Search" is showing.


"Our childhood is different" —— On the changes of children’s life in the 21st century

In the 21st century, China has rushed to the front of the locomotive of science and technology and entered the stage of rapid development.Children are the flowers of the motherland, and the changes of the times and the development of the motherland also change their growing environment.For more than 20 years from the Millennium to the present, the economic level has developed rapidly, and science and technology have been constantly innovated. The countless conveniences and problems that followed have also been projected in children’s childhood life. Over the past 20 years, we have gone from promoting the popularization of education to advocating reducing the burden of education, from worrying about children’s malnutrition to having to face the increasingly serious obesity problem. At the same time, countless questions have been thrown out-do children need cram schools? How should children use the Internet scientifically?How can children have a healthy and happy childhood?

We will focus on the changes in all aspects of children’s lives since the 21st century, find the gratifying development trend, analyze the exposed problems and put forward our suggestions.

I. Education

1. Compulsory education

A century-long plan, education-oriented. China began to implement compulsory education in 1986. In the 21st century, the popularity of education in China has been greatly improved. The enrollment rate of primary school-age children has remained above 99%, while the enrollment rate of primary schools has stabilized at around 98%.Reach the standard of universal compulsory education.

In the process of promoting the implementation and balanced development of compulsory education, all localities are actively adjusting the layout of primary and secondary schools, especially standardizing the layout of rural primary and secondary schools, reducing the number of primary schools and improving the quality of teaching.

Because of the decline in birth rate, the number of primary school students is declining.From 2001 to 2013, the decline rate was as high as 25.4%, and the number of students has rebounded since then. The number of primary schools decreased from 491,300 in 2001 to 160,100 in 2019, with a drop of 67.4%, much higher than the decline in the number of students.

At the same time, the quality of the teaching staff has been continuously improved, the teacher-student ratio has increased significantly, and the national education funding has increased synchronously with the economic development. All changes have proved that,China has entered a new stage of promoting the balanced development of compulsory education and promoting educational equity. The state attaches great importance to basic education and strives to give children a better education so that every child can enter the hall of knowledge.

Step 2 read

Books are the ladder of human progress. In the initial stage of life, reading more books and reading good books are conducive to children’s moral education, enlightenment and history.

Since the 21st century, the number and types of children’s books in China have increased by spurt, and it is no longer hard to find a book.In 2001, there were 7,255 kinds of children’s books, but in 2019, there were 43,712 kinds, about five times as many as in 2001. At present, China publishes more than 40,000 kinds of children’s books every year.The total publishing volume ranks first in the world and has reached a rich enough level.Children in the new century have more reading choices and can draw spiritual food at any time.

In 2009, the "National Reading Survey Report" included "the reading status of minors under the age of 18" in the survey scope for the first time. Comparing the two reports in 2009 and 2019, which were separated by 10 years, we can find that the number of minors aged 0-17 in China.The reading volume and reading rate of books have been greatly improved.. The reading volume of children aged 0-8 increased the most, from 3.85 to 9.54 books per year.Behind the growth of children’s reading figures, school guidance and family companionship are indispensable.

The reading situation of teenagers indicates the future civilization and ideological thickness of a nation to a certain extent.. In this era surrounded by electronic devices, it is necessary for creators and publishers to publish more high-quality books, parents and schools to guide children to develop good reading habits, and the whole society to create a good reading atmosphere.

Since the founding of New China 70 years ago, the strategic position of giving priority to the development of education in China has been gradually strengthened. Facing the new era, we expect China education to lead the realization of the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation.Following the development trend of the times, China has been constantly rebuilding, adjusting and reforming the educational mechanism and system, independently exploring China’s educational model, and striving to create a better learning environment for every child and help them grow up.

Second, health

With the arrival of the new century, the flowers of the motherland have taken on a new look.The morphological development level of primary and middle school students in urban and rural areas in China has been continuously improved, and the health problems such as malnutrition that have plagued children in China for decades have been greatly improved, and the physical fitness and health status of Chinese students have generally improved. But at the same time, the worrying obesity rate, myopia rate and lack of sleep time are also increasing.

Step 1 change for the better

Over the past 20 years, the level of morphological development of primary and middle school students in urban and rural areas in China has been continuously improved.At the same time, children’s physiological development has changed, such as accelerated growth rate, improved growth level and early puberty development, especially in urban children. With the development of economy, the improvement of diet level and the change of concept in the new era, the variety of food on children’s table is more abundant.Malnutrition, which has plagued children in China for decades, has greatly improved.

"Civilization of its spirit, barbarism of its body."It has always been the goal pursued by school education. According to the results of previous national surveys on students’ physique and health released by the Ministry of Education, students’ physique and health in China have generally improved. In 2019, the excellent and good rate of students aged 6-22 nationwide reached 23.8%, which was significantly higher than in previous years. At the same time, the level of students’ vital capacity has risen in an all-round way, and the quality of primary and secondary school students’ flexibility, strength, speed and endurance has improved.

In recent 20 years, the improvement of students’ physique and health level is attributed to the joint action of economic development, policy guidance and home-school coordination.

2. There are still problems

Due to the profound changes in the dietary structure and lifestyle of children and adolescents in recent years, coupled with the heavy academic burden and the popularity of electronic products,The rate of overweight and obesity among children in China is rising rapidly, which has become an important public health problem threatening the physical and mental health of children in China.

At the same time,The myopia rate of children in China is also the highest in the world for a long time. The formation of "a big country with glasses" cannot be ignored.In recent years, the detection rate of poor eyesight among primary and middle school students in China remains high. From 2000 to 2014, the detection rate of poor eyesight in all age groups has increased, and it shows a trend of increasing with age. The main reasons for the rising incidence of myopia among teenagers are premature contact with electronic products in infancy, early time for teenagers to "touch the internet", increased time for using electronic products, and insufficient time for sleep and exercise.The key age stages of myopia prevention and control are kindergartens and primary schools.

In view of the increasingly serious situation of myopia among adolescents, the Ministry of Education, the Health and Health Commission and other departments attach great importance to the prevention and control of myopia among children and adolescents, and cooperate with many parties to promote related work, and have achieved certain results.In 2020, the overall myopia rate of children and adolescents in China is 52.7%, which is 0.9 percentage points lower than that in 2018, basically achieving the prevention and control goal of the Comprehensive Prevention and Control Plan for Myopia of Children and Adolescents, which is 0.5 percentage points lower every year.However, there is still a long way to go to get rid of the "myopic country" hat.

Since the new century, the social emphasis on education has invisibly increased the learning pressure for children.In the new century, children’s learning burden is heavier, sleep time is reduced, and homework time is seriously exceeded.

To this end, the state also attaches great importance to and tries to solve it.From 2004, when the Ministry of Education officially put forward the policy of "reducing the burden" to 2021, how to reduce the burden without reducing the quality has always been a hot issue in society.

Since the 1990s, China has formulated a series of policies to reduce the burden, but studentsThe school time shows a trend of decreasing first and then increasing, which seems to reflect the game between increasingly fierce educational competition and burden reduction.

At the same time, the school has lightened students’ schoolwork burden, and parents have added a new burden to their children after class. In addition to the homework that must be completed in class, the time spent by children on extracurricular tutoring has increased greatly, and extracurricular learning and tutoring have come from behind and become the main burden for students. Comparing the time for children to finish homework with the length of sleep, it is not difficult to find that,After-school study has seriously squeezed the sleep time of children..

Children’s health is an important cornerstone of national health. Since the beginning of the 21st century, children’s growing environment has changed dramatically. While some chronic diseases have been solved, new problems have emerged. The state has been paying close attention to children’s health status, and timely issued guiding policies and opinions to protect children’s healthy growth.

Third, entertainment

Every child’s most hopeful moment should be when the school bell rings. It was the most carefree time, whether it was playing with friends in twos and threes after school, lingering in a snack bar filled with snacks, or trying the Internet in a novel way … The entertainment time in childhood will definitely leave traces in children’s hearts.

1. Internet

After the Millennium, children met the wave of internet popularization.In 1994, the Internet was connected to China, and then it developed with irresistible momentum. From 2002 to 2020, the number of netizens in China increased from 59 million to 989 million, and the internet penetration rate increased from 4.6% to 70.4%, especially in the two time periods of 2006-2010 and 2015-2020.

The constantly updated electronic equipment provides more options for their after-school entertainment.The Internet and electronic equipment have left a strong impression in the post-00′ s life and reflected the characteristics of the times.

In 2010, the Internet penetration rate in China has just exceeded 1/3, and children have little access to the Internet. At that time, only 13.5% of children were under the age of 6, while as many as 43.7% opened the door to the information world after the age of 10. Ten years later, the situation has changed dramatically. The proportion of children under the age of 6 who touch the internet has doubled, while the number of people who use the internet after the age of 10 has been greatly reduced to 13.6%. This shows that most "post-00" students skillfully shuttled between major websites as early as primary school.

Internet has become an inseparable part of children’s lives, and the problem of how to guide minors to use the Internet scientifically is also in front of everyone.Thanks to the joint efforts of the state, schools and parents, the entertainment function of the Internet has weakened in recent years, while the educational function has been significantly enhanced, and online education has developed rapidly during the epidemic. At the same time, in the new era, children’s single online time is becoming more and more reasonable, but the online frequency is greatly increased and the overall online time is prolonged.More scientific and technological inventions in the future will also bring about changes in children’s lifestyles. How to foster strengths and avoid weaknesses and use them scientifically? The general trend of the times gives the direction.

2. pocket money

Every child has a treasure-piggy bank.With the development of economy, the consumption level of children in China has also improved obviously, and children’s wallets are "bulging" day by day.

However, the increase in the amount of discretionary money does not seem to have caused children to fall into a frenzy of consumption. From 2005 to 2015, except for the snack consumption, which increased by 2%, other consumption showed a downward trend.Children in the new era have a strong sense of saving.51.5% people have made the choice of saving money, and the proportion has been soaring in recent years. In contrast, only 16.6% of the "post-90 s" children choose to save pocket money. Although "post-00" people’s awareness of deposit has increased, their awareness of donation has declined.This shows that with the development of the times, children’s self-awareness and individual awareness are constantly strengthened. How to help children establish a correct view of money and cultivate the values of "everyone for me and I for everyone" still needs further efforts.

Since the reform and opening up, children’s social environment has been actively improved and optimized, but there are still many problems, especially in children’s recreational life, which plays an important and special role in children’s growth. Science and technology are changing with each passing day, and policies should also keep up with the ever-changing reality.The mixed voice of appeals, cheers and controversies urges us to sum up past experience and study the current situation in order to have a better future.

The children’s development policy formulated by the national government is the policy and code of action to promote children’s development, which determines the direction of children’s development in a country.In the World Declaration on the Survival, Protection and Development of Children, the United Nations pointed out: "The happiness of children needs a higher level of policy action."

China government attaches great importance to children’s survival, health and development, pays close attention to the constantly developing actual situation and emerging new problems, improves children’s policies with the times, and formulates forward-looking national policies to promote the development of children’s cause. Through the actions of the government and society, the basic system and action system for protecting children’s rights have been established. From the education problems of hundreds of millions of children to myopia and internet addiction prevention, the state has propped up a huge "umbrella" for all aspects of children’s lives, protecting the seedlings of the motherland from growing sturdily.

Basic education has been fully popularized, but excessive training has also brought a heavy burden. The rapid development of the Internet has changed the traditional way of learning and entertainment, and contributed a large number of diverse cultural resources. However, like Pandora’s box, it has also caused many problems such as "Internet addiction" and "myopia rate". Education, diet, electronic equipment …All aspects of rapid development allow children to enjoy abundant material conditions that children have never had before, and also create conditions for them to fully release their potential, so that children can stand higher and see farther, but at the same time they are confined to a test paper, a screen and an unhealthy body.

In a blink of an eye, "post-90s" has become the backbone of the society, and "post-00" has gradually entered the threshold of adulthood, and the childhood of "post-10s" and "post-20s" continues. The times follow their own trajectory and rush to a more colorful future at a high speed. The "red" and "black" left on the way are all splashed with ink in children’s childhood. From the different childhood trajectories of "post-90s" to "post-00s", we can sum up the gratifying development trend, guide the future development of children, and even sum up the problems and hidden dangers, intervene and solve them as soon as possible, so as to better implement the principle of giving priority to children.

In order to give children a healthy and happy childhood, China has made many beneficial attempts, and children’s living standards have been greatly improved. We should also learn from setbacks, face problems squarely and try to solve them. There is still a long way to go …

Note: the age definition of "children"

Article 1 of the 1989 Convention on the Rights of the Child stipulates that a minor is anyone under the age of 18. Minors are children. The Law of People’s Republic of China (PRC) on the Protection of Minors promulgated in 1991 defines the age of minors, that is, children, as 0-18 years old (excluding 18 years old). This time, we define the age of "children" as 0-17 (one year old), which is consistent with the international standards and the policy documents issued by the China government. In this article, we will mainly focus on school-age children aged 6-14.

Data source:

[1] http://www.stats.gov.cn/, National Bureau of Statistics

[2] China Press and Publication Research Institute "China National Reading Survey Report"

[3] National Physical Fitness Monitoring Center "National Physical Fitness Monitoring Bulletin"

[4]CNNIC Statistical Report on Internet Development in China (2002-2020)

[5] The Ministry of Youth Rights and Interests of the Central Committee of the Communist Youth League, China Internet Network Information Center (CNNIC) and China Youth New Media Association jointly issued "The Status of Internet Use for Minors in 2020".

[6] The Institute of Journalism and Communication of China Academy of Social Sciences, the School of Journalism and Communication of China Academy of Social Sciences, and Social Science Literature Publishing House jointly published "Blue Book for Teenagers: Report on Internet Use of Minors in China (2021)".

[7] The "National Survey on Learning Stress of Primary and Secondary School Students" was released by the artificial intelligence education platform for primary and secondary schools.

[8] Announcement of the Ministry of Education on the results of the national survey on students’ physique and health in 2005

http://www.moe.gov.cn/srcsite/A17/moe_943/moe_947/200705/t20070522_80580.html

[9] Announcement of the Ministry of Education on the results of the 2010 national survey on students’ physique and health

http://www.moe.gov.cn/srcsite/A17/moe_943/moe_947/201108/t20110829_124202.html

[10] Wang Xiuping: "40 years of children’s development in China", China Social Sciences Press, 2020.

[11] Song Yanhui, Zhang Shengqin: "The Changing Trend of Internet Use of Minors (2009 ~ 2013)", Social Science Literature Publishing House, 2014.

[12] Zhang Xudong, Sun Hongyan, Zhao Xia: From "After 90" to "After 00": Investigation Report on Children’s Development in China, China Youth Research, 2017(2)

 

References:

People’s Daily reports: 70 years of educational reform and development is magnificent | Celebrating 70 years of achievements, 2019.

 

Team member: School of Journalism and Information Communication, Huazhong University of Science and Technology Xu Xinyan Li Ning Zhou Ji Zhao Xiangjing

Instructor: Xu Di, School of Journalism and Information Communication, Huazhong University of Science and Technology

(Cover drawings, fonts and some materials come from the butter camera material library &Canva can be painted, and the copyright belongs to the original creator. If there is any infringement, please contact to delete it.)

Notice of Beijing Municipal Commission of Science and Technology and Zhongguancun Science Park Management Committee on Printing and Distributing the Administrative Measures of Zhongguancun National In

Jingkefa [2022] No.6

All relevant units:

  The Measures for the Management of Support Funds for Zhongguancun National Independent Innovation Demonstration Zone to Promote technology and finance’s Deep Integration Development (Trial) has been considered and adopted by the 6th administrative office meeting of the Municipal Science and Technology Commission and Zhongguancun Management Committee in 2022. It is hereby printed and distributed, please follow it.

  I hereby inform you.

Beijing Municipal Science and Technology Commission, Zhongguancun Science Park Management Committee    

June 10, 2022  

Measures for the Administration of Support Funds for Zhongguancun National Independent Innovation Demonstration Zone to Promote technology and finance’s Deep Integration Development (Trial)

  Chapter I General Provisions

  Article 1 In order to implement the Opinions of the State Council on Promoting the High-quality Development of National High-tech Industrial Development Zones (Guo Fa [2020] No.7) and the Development and Construction Plan of Zhongguancun National Independent Innovation Demonstration Zone during the Tenth Five-Year Plan period (Zhong Shi Qu Zu Fa [2021] No.1), further standardize the management and use of support funds, promote Zhongguancun’s pilot project and technology and finance’s supply-side structural reform, and improve the financial support innovation system.

  Article 2 The supporting funds of these Measures shall be arranged by the municipal financial funds, charged from the special funds of Beijing Science and Technology Commission and Zhongguancun Science Park Management Committee (hereinafter referred to as the Municipal Science and Technology Commission and Zhongguancun Management Committee), and used according to the annual budget.

  Article 3 The management and use of funds supported by these Measures shall follow the principles of openness, transparency, highlighting key points, earmarking funds and paying attention to actual results.

  Article 4 The support objects of these Measures are high-tech enterprises and financial service institutions. Among them, high-tech enterprises refer to the national high-tech enterprises and Zhongguancun high-tech enterprises registered in Zhongguancun National Independent Innovation Demonstration Zone (hereinafter referred to as Zhongguancun Demonstration Zone); Financial service institutions refer to the headquarters or branches established in Beijing with the approval of the regulatory authorities. Innovative entities registered in other areas of Beijing that meet the supporting conditions shall be implemented with reference.

  Chapter II Supporting Contents and Standards

  Section 1 Vigorously Develop Angels and Venture Capital

  Article 5 Support long-term capital to participate in scientific and technological innovation investment.

  (1) Support content

  Guide long-term capital such as social security funds, insurance funds and bank wealth management funds to increase investment in venture capital funds ①, private equity secondary market funds ② and M&A funds ③. If the fund investment effect is good, the investors will be given periodic investment risk subsidies in different grades.

  (2) Supporting conditions

  1. Funds shall be registered in Beijing, and the types of funds shall conform to the positioning of venture capital funds, private equity secondary market funds (S funds) and M&A funds, and shall be filed in asset management association of china.

  2. The fund should focus on the high-tech industries in Zhongguancun Demonstration Zone, and the investment effect is good.

  3. Social security funds, insurance funds and bank financing funds should be registered in Beijing, and the actual annual contribution to the fund is more than 300 million yuan (inclusive).

  (3) Method and amount of support

  Take the form of post-subsidy support. Support shall be given in different grades according to the annual investment amount, among which, if the actual investment amount is between 300 million yuan and 500 million yuan (inclusive), financial support of no more than 5 million yuan shall be given; If the actual investment is between 500 million yuan and 1 billion yuan (inclusive), no more than 8 million yuan will be given for financial support; If the actual capital contribution is more than 1 billion yuan, financial support of no more than 10 million yuan will be given. Subsidies to the funders of the same fund shall not exceed 3 years.

  Sixth guide investment institutions to carry out early hard science and technology investment.

  (1) Support content

  Support investment institutions to strengthen industry research and risk control, focus on enterprises in high-tech industries in Zhongguancun Demonstration Zone to carry out early investment, and give risk subsidy funds to investment institutions that carry out the first round of investment according to the actual investment amount.

  (2) Supporting conditions

  1. An investment institution shall be registered in Beijing with a registered capital of more than 10 million yuan (inclusive), registered as a private fund manager in asset management association of china, and the fund shall be filed in asset management association of china.

  2. The invested enterprise has been established for no more than 5 years, which is in line with the high-tech industries in Zhongguancun Demonstration Zone and has core technology or independent intellectual property rights.

  3. The participating investment shall be the first round of investment, with a single investment amount of more than 5 million yuan (inclusive), and the equity ratio of the investment institution after investing in the enterprise shall not exceed 50%.

  4. Non-repeated support for multiple funds managed by the same investment institution to invest in the same enterprise.

  (3) Method and amount of support

  Take the form of post-subsidy support. Investment risk subsidies shall be given according to 20% of the actual investment, with a single subsidy not exceeding 2 million yuan, and the total subsidy of each investment institution not exceeding 5 million yuan each year.

  Article 7 Support the transfer of fund shares.

  (1) Support content

  Support private equity investment funds to carry out share transfer on the fund share transfer platform of Beijing Equity Exchange Center, improve the liquidity of funds, and subsidize the expenses incurred by the fund share transferor in the transfer process.

  (2) Supporting conditions

  1. Private equity investment funds should be registered in Beijing, focusing on high-tech industries in Zhongguancun Demonstration Zone, and the investment effect is good.

  2. The transferor (except individuals, government investment fund holding institutions or management institutions) shall be registered in Beijing, and the transferred fund shares shall be above 30 million yuan (inclusive) after evaluation.

  3. The expenses incurred in the transfer process include transaction expenses ⑤ and intermediary service agency expenses ⑤, etc.

  (3) Method and amount of support

  Take the form of post-subsidy support. According to 40% of the expenses incurred in the process of fund transfer, the transferor shall be subsidized, and each subsidy shall not exceed 1 million yuan.

  Section II Deepening the Innovation of Science and Technology Credit and Science and Technology Insurance

  Article 8 Deepen the pilot project of enterprise credit financing.

  (1) Support content

  Support guarantee institutions to participate in the pilot project of "creating credit and financing", share enterprise credit information, share credit risks, and continuously expand the scale of the first credit guarantee loan. If the cooperative guarantee institutions compensate the service enterprises, they shall be given financial support for risk compensation.

  (2) Supporting conditions

  1. Enterprises should meet the criteria for small or micro enterprises in the Notice on Printing and Distributing the Criteria for Small and Medium-sized Enterprises (No.300 [2011] of the Ministry of Industry and Information Technology), and meet the high-tech industries in Zhongguancun Demonstration Zone, with core technologies or independent intellectual property rights.

  2. The guarantee institution shall provide the enterprise with the first credit guarantee loan (without any counter-guarantee measures) through the pilot cooperative institution recognized by the People’s Bank of China Management Department as "Chuangxinrong", and the amount of the guarantee loan shall be more than 1 million yuan (inclusive).

  3 when applying for financial funds, the cooperative guarantee institution has been compensated, and it does not exceed the upper limit of the compensation rate set by it. Guarantee institutions should take effective debt recovery measures after obtaining risk compensation funds and pay back the recovery income in time. After deducting relevant expenses, the income recovered from compensation projects shall be returned to all parties in a timely manner according to the proportion of compensation sharing.

  (3) Method and amount of support

  Take the form of post-subsidy support. Risk compensation shall be made to cooperative guarantee institutions according to 50% of the compensation amount of cooperative guarantee institutions, and the compensation amount of each guarantee institution shall not exceed 10 million yuan each year.

  Ninth support enterprises to obtain technology insurance services.

  (1) Support content

  Support enterprises to obtain loans or spread risks through science and technology insurance products, and give enterprise premium subsidies.

  (2) Supporting conditions

  1. The annual operating income of the enterprise (referring to the operating income of the enterprise in the last fiscal year at the time of business occurrence, the same below) is less than 200 million yuan (inclusive), which is in line with the high-tech industrial field of Zhongguancun Demonstration Zone and has core technology or independent intellectual property rights.

  2. Science and technology insurance products should be approved or put on record by the insurance regulatory authorities, which are currently valid, including financing insurance, R&D insurance and product insurance (see the annual project declaration notice for the list of science and technology insurance products).

  3 enterprises through science and technology insurance loans or insurance amount should be more than 20 million yuan (inclusive).

  (3) Method and amount of support

  Post-subsidy support is adopted. According to 60% of the actual premium, enterprises are given subsidy support, and the annual premium subsidy amount of each enterprise does not exceed 500,000 yuan.

  Tenth support enterprises to carry out financial leasing.

  (1) Support content

  Support enterprises to obtain new technologies and new products through financial leasing, and give enterprises financing expenses subsidies.

  (2) Supporting conditions

  1. The annual business income of the enterprise is less than 200 million yuan (inclusive), which is in line with the high-tech industries in Zhongguancun Demonstration Zone and has core technology or independent intellectual property rights.

  2. The subject matter of financial leasing is new technologies and new products needed to build a common technology platform or scientific research and development services.

  (3) Method and amount of support

  Take the form of post-subsidy support. Subsidies will be given to enterprises according to 20% of financing costs (including rental interest and handling fees), and the amount of subsidies for each enterprise will not exceed 500,000 yuan per year. The subsidy for the same financial leasing business of the enterprise shall not exceed 3 years.

  Eleventh the establishment of multi-party participation in intellectual property pledge financing cost sharing and risk compensation mechanism.

  (1) Support content

  1. Support enterprises to obtain intellectual property pledge loans ⑦, and give enterprises discount support.

  2. Support banks, guarantee, insurance, intellectual property professional institutions, etc. to provide intellectual property pledge loans to enterprises individually or in combination. In case of non-performing loans, risk compensation support shall be given according to their respective risk-bearing parts of the principal.

  (2) Supporting conditions

  1. The annual business income of the enterprise is less than 200 million yuan (inclusive), which is in line with the high-tech industries in Zhongguancun Demonstration Zone and has core technology or independent intellectual property rights.

  2. To apply for loan discount support funds, the floating rate of the interest rate of intellectual property pledge loans shall not exceed 40% of the one-year loan market quotation rate (LPR) of banks in the same period. If an enterprise obtains an intellectual property pledge loan for the first time or obtains a two-year or above medium-and long-term intellectual property pledge loan, there is no limit on the floating rate of the loan interest rate.

  3. To apply for supporting funds for risk compensation of intellectual property pledge loans, banks and other relevant institutions need to set the upper limit of non-performing rate of intellectual property pledge financing according to their own conditions. When the non-performing rate of intellectual property pledge financing of a single institution exceeds its set upper limit, the risk compensation support for the institution will be suspended, and the institution will be given a risk early warning and evaluated, and whether the institution will continue to enjoy risk compensation support will be decided according to the evaluation results.

  (3) Method and amount of support

  Take the form of post-subsidy support.

  1. Loan interest subsidy: 40% of the actual loan interest is given to enterprises, and the annual interest subsidy for a single enterprise does not exceed 500,000 yuan.

  2. Risk compensation: risk compensation shall be provided to the relevant institutions according to no more than 50% of the respective risk-bearing parts of the principal, and the annual risk compensation funds involving a single enterprise shall not exceed 5 million yuan, with a cumulative amount of no more than 10 million yuan.

  Section III Support Enterprises to Use Capital Market for Financing Development

  Article 12 Support enterprises to be listed on the New Third Board and Beijing Fourth Board.

  (1) Support content

  Support enterprises to be listed in the national share transfer system for small and medium-sized enterprises and Beijing regional equity market (Beijing Equity Exchange Center), provide financial support for enterprises to be listed, boost the innovative and compliant development of enterprises, and accelerate the listing in the capital market.

  (2) Supporting conditions

  1. Enterprises should conform to the high-tech industries in Zhongguancun Demonstration Zone and have core technologies or independent intellectual property rights.

  2. The enterprise shall obtain a letter from the National Small and Medium-sized Enterprise Share Transfer System Co., Ltd. agreeing to the listing of the enterprise in the National Small and Medium-sized Enterprise Share Transfer System, or a letter from Beijing Equity Exchange Center Co., Ltd. agreeing to the listing of the enterprise in Beijing regional equity market (Beijing Equity Exchange Center).

  (3) Method and amount of support

  Take the form of post-subsidy support.

  1. To be listed in the national share transfer system for small and medium-sized enterprises, financial support will be given by layers. Among them, if it is approved to be listed at the basic level, each enterprise will be given no more than 500,000 yuan in financial support; Those who enter the innovation layer after being allowed to adjust the level will be given financial support of no more than 500,000 yuan for each enterprise; If it is allowed to directly enter the innovation layer for listing, each enterprise will be given no more than 1 million yuan in financial support.

  2. For those who are allowed to be listed on the Beijing regional equity market (Beijing Equity Exchange Center), each enterprise will be given no more than 300,000 yuan in financial support.

  Thirteenth support the construction of multi-level capital market service platform (base).

  (1) Support content

  1. Support domestic securities trading institutions to build a multi-level capital market service platform (base) in Beijing, provide enterprises with professional services such as listing, listing and issuing bonds, and provide financial support for comprehensive services with good results.

  2. Support Beijing regional equity market (Beijing Equity Exchange Center) to provide corporate governance, financial management, equity incentives and other capital market compliance services for listed display enterprises such as Science and Technology Incubator 8, and provide financial support according to the comprehensive service effect.

  (2) Supporting conditions

  1. The multi-level capital market service platform (base) is established by domestic securities trading institutions, and has a fixed business service place in Beijing, which has been in continuous operation for one year.

  2. Multi-level capital market service platform (base) and Beijing regional equity market (Beijing equity exchange center) provide professional services for enterprises with good results.

  (3) Method and amount of support

  Take the form of post-subsidy support.

  1. For multi-level capital market service platforms (bases), financial support shall be given according to 0.1‰ of the actual amount of annual listing or listing financing and bond issuance of the service enterprises, and the amount of support for each platform shall not exceed 5 million yuan each year.

  2. For Beijing regional equity market (Beijing Equity Exchange Center), according to its comprehensive service effect, no more than 2 million yuan of financial support will be given every year.

  Fourteenth support enterprises to actively carry out mergers and acquisitions.

  (1) Support content

  Support enterprises to actively carry out mergers and acquisitions, enhance the innovation ability of key core technologies, and give financial support to acquirers according to the transaction amount of mergers and acquisitions.

  (2) Supporting conditions

  1. The acquirer shall be listed at home and abroad, or listed in the national share transfer system for small and medium-sized enterprises.

  2. The acquirer and the acquired party shall conform to the high-tech industries in Zhongguancun Demonstration Zone and have core technologies or independent intellectual property rights.

  3. The acquirer obtained the absolute controlling right of the acquired enterprise for the first time through this acquisition (the equity ratio exceeds 50%), and the M&A transaction amount is above 10 million yuan (inclusive).

  4. The acquirer obtains key core technologies through this acquisition, and further enhances its innovation capability and market core competitiveness.

  (3) Method and amount of support

  Take the form of post-subsidy support. According to 5% of the M&A transaction amount, the M&A enterprise shall be given financial support, and the annual support amount of each project shall not exceed 2 million yuan, and the annual support amount of each enterprise shall not exceed 5 million yuan.

  Chapter III Project Declaration and Audit

  Article 15 The reporting process supported by these Measures shall be subject to the reporting notice issued by the Municipal Science and Technology Commission and Zhongguancun Management Committee, which mainly includes the following links:

  (1) Fill in the project declaration online. The applicant shall fill in and submit the project declaration form through the Beijing Science and Technology Plan Integrated Management Platform according to the relevant requirements of the annual declaration notice.

  (2) Review the project. Municipal Science and Technology Commission, Zhongguancun Management Committee to carry out evaluation according to the acceptance of the project, and determine the support scheme according to the evaluation opinions.

  (3) publicity of the results. The Municipal Science and Technology Commission and Zhongguancun Management Committee will publicize the list of projects to be supported on the official website (except those classified and otherwise prohibited by laws and regulations), and the publicity period is 5 working days.

  (4) disbursement of funds. Municipal Science and Technology Commission, Zhongguancun Management Committee allocated support funds in accordance with the relevant provisions.

  Sixteenth to strengthen the project audit, the same reporting unit with the same content of the project has obtained financial support from the city through other channels, and these measures will not be repeated.

  Article 17 Before the review of the application project (task), if the applicant is in the disciplinary period of scientific research dishonesty or is included in the list of untrustworthy executors and serious illegal and untrustworthy enterprises, the application qualification will be cancelled. Before allocating support funds, if the undertaking unit has been revoked or cancelled, or the registered place has moved out of the administrative area of this Municipality, or the undertaking unit and relevant personnel have been punished for dishonesty, they will no longer be supported.

  Chapter IV Performance Management and Supervision

  Eighteenth strengthen the budget performance management, strengthen the application of performance evaluation results. Undertaking units shall, in accordance with the requirements of the full implementation of budget performance management, establish and improve the working mechanism of performance management, strengthen the responsibility constraint of performance management, set performance targets scientifically and reasonably according to regulations, cooperate with relevant departments to do a good job in performance monitoring, performance evaluation or performance appraisal, and improve the efficiency in the use of funds. Relevant results serve as an important basis for follow-up support.

  Nineteenth project declaration to implement the good faith commitment system. The applicant shall submit a letter of commitment of good faith, and promise that the materials submitted are true, effective and complete, meet the requirements of good faith, and bear corresponding responsibilities.

  Article 20 The undertaker shall strengthen the management of the use of special funds, establish and improve the internal control system, implement earmarking and separate accounting, and cooperate with the Municipal Science and Technology Commission and Zhongguancun Management Committee to supervise, inspect and audit the use of funds.

  Article 21 If the undertaker obtains financial support by cheating or other improper means, the Municipal Science and Technology Commission and Zhongguancun Management Committee will take measures such as terminating the project execution, recovering the allocated project funds, and canceling the project undertaker’s qualification for project application within a certain period of time.

  Twenty-second commitment units and related personnel have dishonesty, in accordance with the relevant provisions, make bad credit records in the credit system, and upload relevant information to the "Credit China" and the scientific research integrity management information system as appropriate. Acts that violate financial laws and regulations shall be dealt with in accordance with the Regulations on Punishment of Financial Violations and other relevant provisions. Those suspected of committing a crime shall be handed over to judicial organs for handling according to law.

  Chapter V Supplementary Provisions

  Twenty-third approach by the Municipal Science and Technology Commission, Zhongguancun Management Committee is responsible for the interpretation of.

  Article 24 If the original relevant documents of the Municipal Science and Technology Commission and Zhongguancun Administrative Committee are inconsistent with these measures, these measures shall prevail.

  Article 25 These Measures shall come into force as of the date of issuance. The original Notice on Printing and Distributing the Management Measures of Zhongguancun National Independent Innovation Demonstration Zone for Promoting technology and finance’s Deep Integration and Innovation Development Support Fund (J.K.F. [2021] No.13) and the Implementation Rules of Zhongguancun National Independent Innovation Demonstration Zone for Promoting technology and finance’s Deep Integration and Innovation Development Support Fund (for Trial Implementation) (J.K.F. [2021] No.50) shall be abolished at the same time.

In 2023, China’s automobile export destination TOP10 was released, and Britain actually ranked fifth.

  [CNMO News] In 2023, China became the world’s largest automobile exporter for the first time. Then, do you know where Chinese-made cars are mainly exported? According to CNMO, in 2023, Russia will be the largest destination for China’s automobile exports, and in addition, Britain will rank fifth, which is probably beyond many people’s expectations.

Automobile exit
Automobile exit

  Recently, some organizations have counted the TOP10 destinations of China’s automobile exports in 2023 and previous years. In 2023, China’s total automobile export volume was 5,222,600 vehicles (inconsistent with the official data of "4,910,000 vehicles", but it did not affect the TOP10 ranking), with the largest export volume in Russia, followed by Mexico and Belgium. In addition, Australia and Britain have also entered the top five, and the export volume of the two regions is basically the same. Saudi Arabia, the Philippines, the United Arab Emirates and Spain also entered the top ten. Different from the inherent impression in many people’s minds, many of the TOP10 automobile exports are developed countries.

China Automobile Export Data (Tuyuan. com)
China Automobile Export Data (Tuyuan. com)

  Looking back on 2017, Iran, the United States and Japan were the top three destinations for China’s automobile exports. In addition, Germany, Mexico, Britain, India and Russia were among the TOP10 in that year.

  According to authoritative data, in 2023, China’s automobile production and sales exceeded 30 million vehicles for the first time, and the production and sales reached 30.161 million vehicles and 30.094 million vehicles respectively, up 11.6% and 12% year-on-year, reaching a record high and ranking first in the world for 15 consecutive years. Meanwhile, in 2023, China exported 4.91 million vehicles, up 57.9% year-on-year, ranking first in the world for the first time.

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