The "2019 Lantern Festival Gala" of the Central Radio and Television General Station continues to be full of new ideas and full of flavor.

  People who watch the lanterns and enjoy the moon laugh and have a lantern festival. The "2019 Lantern Festival Gala" of the Central Radio and Television General Station was successfully broadcast in the prime time of the Lantern Festival at 8: 00 pm. Song and dance programs are auspicious and joyful, language works are full of laughter, opera performances are lively and festive, and folk interaction is full of new ideas. The whole party not only has ideological, artistic and ornamental program content, but also has a grounded, popular and lively performance lineup, which fully shows the cheerful atmosphere of compatriots of all ethnic groups in the country to spend the Lantern Festival together. In addition to CCTV’s comprehensive channel, variety channel and China Communications Broadcasting, all the new media platforms under the Central Radio and Television General Station, such as Voice of China, Voice of Economy, Voice of Music, Voice of Literature and Art, Guoguang Chinese Global Broadcasting, and Global Information Broadcasting, are broadcast in the form of abstract and recording.

  All corners of the country are full of fun, and compatriots of all ethnic groups gather together for joy.

  East, West, North and South, National People’s Congress. "2019 Lantern Festival Evening" takes into account the aesthetic differences in different regions of the motherland and brings you programs with distinctive regional characteristics. Among them, the drama program Guangdong Chaozhou Opera "Watching Lights" uses the legend of Chen San’s encounter with Huang Wuniang to sing the beautiful marriage of the Lantern Festival in South Guangdong; The song "Long time no see, long time no see" is sung by Hainan dialect. In the lyrics of "Long time no see, I really want to see it, A-mei", it shows the grand scene of Qiongzhou people celebrating Yuanxiao. The sketch "Say it quickly, I will" was all performed by Southwest Mandarin, showing the audience the language charm of Sichuan and Sichuan. The essay "Northeast Collection" by Dove and Guo Jinjie, relying on the Northeast Fair, brought together laborers from Shandong, Chongqing, Anhui, Henan, Fujian and other parts of the country, fully demonstrating the enthusiasm of compatriots in different regions of the motherland.

  Creativity from all corners of the country gathered together, and compatriots of all ethnic groups shared the same heart. A song "The Power of Rejuvenation" eulogizes the firm determination of compatriots all over the country to build a well-off society in an all-round way with the words "Chinese sons and daughters, a hundred tempering into steel, creating miracles, and never forgetting their initial intentions"!

  Dream chasers spread their wings. Veterans escort rookies bravely pursue dreams.

  This year, CCTV Spring Festival Evening and Tik Tok jointly launched the new media campaign # We are all dream catchers #, which gathered the voices of people from all walks of life who are still sticking to their posts through music and dance, and the number of broadcasts in five hours was over 100 million. Therefore, on the stage of "Lantern Festival in 2019", police officers, medical staff, assembly line workers and flight attendants from the front line, together with Professor Peking University, sang the common aspiration of dream catchers in the new era with the song "We are all dream catchers, Qian Shan rushes to the runway of heaven and earth, and you chase me to catch up with the surging spring tide, and the sky is wide and warm."

  In addition, the "2019 Lantern Festival" veteran rookie is on the same stage, and the old artists use their rich stage experience to escort the rookies and help them take off to pursue their dreams. Three generations of singers, Guo Lanying, Zhang Ye and Zhou Huan, used the classic song My Motherland to praise the great motherland and express their wishes for the 70th anniversary of the founding of New China. Nine Wan Li Fengpeng is lifting, the new era is sailing, and we are struggling to start again in the song; Yang Shaohua and Yang discuss the partnership between father and son, and bring joy to everyone with the cross talk of "Laughter and Laughter"; Li Guyi and Xu Ziwei sang "You Raise Me to Grow Up and I Grow Old with You", which made the audience feel the warmth and companionship of family reunion at the Lantern Festival.

  Traditional culture abides by folk customs, inherits the beauty and fragrance of China.

  Lantern Festival is the first full moon festival ushered in the Year of Pig in Jihai. In this traditional festival, traditional folk customs such as eating Yuanxiao, enjoying lanterns and solve riddles on the lanterns are indispensable. In "2019 Lantern Festival", the inheritors of Chinese intangible cultural heritage lantern project, national intangible cultural heritage Bianjing Lantern Zhang, China tanghua non-genetic inheritor and sugar blower inheritor, dough sculpture inheritor, as well as Yuanxiao master, Tangyuan master and lantern riddle master, showed the production process of Yuanxiao, Tangyuan, sugar man, noodle man and tanghua, and made them with the scene.

  On the stage of "Lantern Festival in 2019", there are not only non-genetic inheritance and folk customs, but also the content of the program pays attention to inheriting excellent traditional culture through innovation. The martial arts program "China Style" combines China traditional martial arts with fan dance, combining rigidity with softness; The opera program "Golden Pig Delivers Happiness" brings together clowns from ten local operas in the country, and the South-to-North Tune jointly sends the audience good wishes for the Lantern Festival; The instrumental music program "Dancing with the Golden Snake" brings together four traditional Chinese musical instruments, namely erhu, bamboo flute, guzheng and pipa, and forms an artistic joint force that borrows from each other, perfects each other and integrates, and celebrates the Lantern Festival with melodious and cheerful music. These programs, which contain the essence of Chinese traditional culture, present the unique spiritual connotation of Chinese culture to audiences all over the world, and show the enduring charm of Chinese traditional culture and the spiritual quality of tolerance and harmony of the Chinese nation.

  In addition, programs with strong festive atmosphere such as Happy Lantern Festival and Reunion Year won the audience’s strong love as soon as they came on stage. In this regard, Qin Xinmin, the chief contributor of "2019 Lantern Festival Evening", said frankly that this year’s Lantern Festival Evening program is rich in forms, and it is hoped that through the lively and interesting folk interaction, a festive atmosphere will be created. While "True colors of soldiers" and other programs are gifts for the 70th anniversary of the founding of New China, which has aroused strong emotional resonance among the national audience and won intensive praise.

  Who can sit around at the sight of the moon, and where can I smell the lights? The "2019 Lantern Festival Evening" of the Central Radio and Television General Station continued the festive atmosphere of the Spring Festival. The party expresses people’s wishes and aspirations in the Lantern Festival in an artistic way, records people’s sense of happiness, acquisition and pride, and injects new vitality into the new year in the artistic, ideological and people-oriented literary feast, helping dream catchers to fly bravely!

Lei Bai 2020 Excellent Agents Cooperation Exchange and Commendation Conference was successfully held.

Go ahead with a sharp edge and open up the market. Lei Bai 2020 Excellent Agents Cooperation, Exchange and Commendation Conference was held in Shenzhen on January 8, 2020. Mr. Ceng Hao, Chairman and General Manager of Shenzhen Lei Bai Science and Technology Co., Ltd., Ms. Yu Xin, Executive Vice President, and Ma Xu, Senior Vice President, attended the meeting and laid out the future with a forward-looking vision with excellent agents from all over the country.
Stick to the initial heart, break the situation and innovate, and achieve win-win growth.
With the transparent and smooth communication mechanism, in 2019, Lei Bai continued to consolidate the harmonious relationship of mutual trust and win-win with agents, and the brand always maintained its mainstream position among peers. The 2019 Lei Bai Science and Technology Excellent Agent Award was specially announced at the conference. Mr. Ceng Hao, Chairman and General Manager of Lei Bai Science and Technology, and Ms. Yu Xin, Executive Vice President, presented honorary certificates, honorary trophies and cash prizes of 100,000 yuan to the representatives of the award-winning agents, which showed that Lei Bai Science and Technology attached great importance to the agents.
Create value and share wealth. Treating each other with sincerity and sharing benefits is gratitude, affirmation and encouragement, and it also conveys the firm belief that Lei Bai will continue to grow stronger, stand together through thick and thin, and win the future with agents. Work together to stabilize the dominant position, and work together to create a new bureau.
Winner list of outstanding agents of Lei Bai Science and Technology in 2019 (in no particular order):
Shanghai kaixin industry co., ltd
Shenzhen leinengtong technology co., ltd
Fuzhou taijiang district zhanhao computer co., ltd
Shenzhen yidingfeng technology co., ltd
-Brand power-
"Integrated supply chain" strategy
Brand-new strategic thinking empowers channel sales. While actively deploying product offensive, in 2020, Lei Bai will comprehensively integrate and optimize the supply chain to achieve a win-win situation. This is a kind of soft power, but also a manifestation of comprehensive competitiveness. By controlling the information flow, logistics and capital flow, we can integrate, simplify and optimize the process, realize an efficient and collaborative supply chain service system in the whole process of design, technology, production, sales and service, reduce costs and improve efficiency, ensure product quality, and bring more competitive products and services to customers.
Brand as the key link, continuous construction. In 2020, Lei Bai will continue to increase market launch, further convey brand value and enhance brand height. Through a series of rhythmic and strategic innovation measures, we will help the brand to develop upwards, bring together a number of e-sports teams, show the passion and blood of new forces, and ensure that the brand will continue to maintain its competitiveness in a dynamic and rapidly changing market.
-Channel network-
Differentiate marketing and make a profit.
Under the new strategic mode, Lei Bai will optimize the production, sales and service of products and accelerate the circulation of products. Specifically, based on Lei Bai’s independent intelligence, systematic technical support and supply chain integration guarantee. Lei Bai will pay more attention to the advantages of online and offline channels, formulate differentiated products, provide differentiated preferential policies, meet personalized channel needs, and realize channel diversification and multi-channel.
Improve quality, reduce costs, make profits from channels, and pay close attention to the common development of channels and operations. Driven by multi-dimensions from single product to overall solution, from price to value, from product to service, and from concept to brand communication, Lei Bai will serve customers efficiently and quickly with a more professional attitude, and give the industry the best choice with a comprehensive and rich product line. Realize a truly healthy, profitable and sustainable channel win-win situation.
-Product offensive-
Break through innovation and subvert tradition
With sincere heart, Lei Bai has been established for nearly 13 years, and its product line has been fully expanded from the initial mouse and keyboard, covering office peripherals, game peripherals, audio peripherals, mobile peripherals and other fields.
When the driving force of consumption presents a diversified development trend and the market is becoming more and more detailed, how to deal with the challenges thrown by the changes of the times? Multi-mode connection in 2018, multi-device connection switching technology, "wireless connection"+"wireless charging" Gemini technology in 2019, and what brand-new strategic plan will Lei Bai face the market in 2020?
Accumulate thick and become a weapon, and seek far-reaching because of the situation. At the meeting, Lei Bai put forward the core strategy of "quality, precision and brand". Increase the launch of high-end series, promote the improvement of product structure, base on the present with strong lineup, innovative design language, cutting-edge interactive experience and flagship performance, break through the limitations, integrate design and technology into life insight through the diversity of boutique life, and redefine personalized user needs.
In 2020, walk with one heart and win-win results.
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