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　　On February 26th, Eta Ursae Majoris C-DM officially announced the pre-sale of "Super Comfortable Electric Hybrid Flagship SUV". The pre-sale guide price is 172,800 yuan for long-life plus, 182,800 yuan for long-life pro, 202,800 yuan for long-life pro and 222,800 yuan for long-life Max 22.28 Eta Ursae Majoris C-DM is the first model of Starway M3X Super Hybrid Platform (hereinafter referred to as M3X Super Hybrid Platform). It has won the endorsement of China authoritative awards in terms of design, chassis, hybrid system, cabin air quality and safety, and the new car will be officially launched in the first quarter.

　　Fan Xing, executive deputy general manager of Xingtu Marketing Center, said, "Eta Ursae Majoris C-DM will take the concept of luxury and equal rights as its concept, and based on the native hybrid technology of M3X super-hybrid platform, it will bring a 400,000-level value experience of running fast, going far, driving steadily and being safe enough, fully open users’ full-scale anxiety and comfortable life, and lead a new era of high-end hybrid market." This sentence is full of Xingtu’s expectations for Eta Ursae Majoris C-DM. It is understood that based on the concept of luxury equal rights, Eta Ursae Majoris quickly became the main model of Starway after its listing in February, 2013, which brought multiple breakthroughs of "annual sales of 100,000+,upgrading of high-end users’ portraits and capturing first-and second-tier cities" and greatly promoted the brand to enter the "mainstream high-end competition circle". With the addition of Eta Ursae Majoris C-DM, the new car will undoubtedly lead the Star Road brand up again.

　　From the perspective of brand, market and products, the market potential of Eta Ursae Majoris C-DM can not be underestimated. On the one hand, following the reputation of luxury and equal rights accumulated in Eta Ursae Majoris, Eta Ursae Majoris C-DM will achieve a "dimension reduction blow" with the value of high-end new energy. On the other hand, in the previous national professional media test drive, it generally recognized the outstanding advantages of the same level, such as the advanced technology of the three-speed super hybrid DHT, the super-sensing chassis of flying fish, the long endurance of 1343km, and the high safety of the M3P battery in Contemporary Amperex Technology Co., Limited, which led to the high consumer expectations of the new car before it went on the market. Coupled with the surprise brought by the pre-sale price, the new car can be described as a triple dark horse potential superposition, and it is bound to achieve a greater breakthrough after listing and become a new species in the mid-level SUV market.

　　The whole scene 0 anxiety opens the new comfort and beautiful travel.

　　The good reputation of Eta Ursae Majoris C-DM also comes from a series of real extreme challenges under the conditions of "real users, real scenes and real car demand" for the pain points of hybrid cars. In December last year, Starway officially launched the "Eta Ursae Majoris C-DM 10,000 People Public Test" program for the whole country, which was the first real scene extreme challenge of the original hybrid vehicle in the automobile industry, and immediately set off a "public beta" craze on the Internet, including people from different circles and different car needs, such as bilibili UP owners, professional media KOL, industry experts and Starway users, who participated in ten thousand comprehensive evaluations and ten thousand extreme tests.

　　It is worth noting that in view of the biggest pain point of the "winter endurance anxiety" of new energy vehicles, in January, Starway officially used a north-south double-line long-life live broadcast challenge of "the whole network is a mirror to the end, millions of people watch, and millions of people like it". Let consumers witness the long-life anxiety. The WLTC of Eta Ursae Majoris C-DM has the highest comprehensive cruising range of 1343km. The live motorcade set off from Harbin (north line) and Wuhan (south line) respectively, taking the real car scene with a high-speed speed speed of 100km/h+, air conditioning on and full load as the test condition, from "full charge and one tank of oil" to the last "one drop of oil and one degree of electricity", and finally the northern line was-minus 30.

　　M3X Super Mix Technology Empowers: Go far, run fast, drive steadily and safely.

　　Thanks to the native technology empowerment of M3X super-mixing platform, Eta Ursae Majoris C-DM’s natural and super-comfortable product strength has been created, and the whole scene of 0-anxiety travel experience has been realized. "What is super comfortable? In layman’s terms, it means running fast, going far, driving steadily and being safe enough, "Fan Xing said.

　　M3X super-hybrid platform condenses Chery’s 27-year positive R&D wisdom, and has two innate genes: global and high-end. It is a world-class leading super-comfortable native hybrid platform. As the first model of the platform, Eta Ursae Majoris C-DM considered the layout of the three power systems from the beginning of research and development, and conducted reliability tests in Indonesia, the Middle East, South America, Brazil, Germany, Heilongjiang, China and other places around the world. The waterproof performance of the whole vehicle was developed according to the national standard 3 times, the waterproof performance of the battery pack reached the national standard 48 times, and the whole vehicle such as batteries met the requirements of "as low as -35℃ and as high as 60℃",-35.

　　Run fast

　　The hybrid system of Eta Ursae Majoris C-DM won the title of "Top Ten in China Heart" in 2023 and the special prize of the jury of the 4th China Automobile Fengyun Festival by CCTV. It consists of the fifth generation ACTECO 1.5TGDI high-efficiency hybrid engine, three-speed super hybrid DHT, hybrid battery and battery management system. Among them, the thermal efficiency of the engine exceeds 44.5%, and the two-wheel drive model is equipped with dual-drive motors. The maximum total power of the power system reaches 270kW and the maximum total torque is 605 N m. The surging power performance brings a comfortable daily commuting experience. It takes only 4.2s to accelerate at 90-120km/h, and there is no pressure to overtake at high speed. The four-wheel drive model is matched with three motors. The maximum total power exceeds 400 kW, the maximum total torque exceeds 900 N·m, and the zero-speed acceleration reaches the 4-second club. On the whole, each performance can be called "the most advanced technology and the strongest dynamic performance" at the same level.

　　Go far

　　The maximum battery capacity of Eta Ursae Majoris C-DM is 34.46kW·h, and the maximum pure battery life of WLTC is 160km. Charging once a week can meet the commuting needs for a whole week. Don’t worry about holidays. The highest comprehensive cruising range of WLTC of Eta Ursae Majoris C-DM can reach 1343km, and the measured cruising range limit can reach 1,418 km+.A tank of oil can be driven from Shanghai to Beijing, and the family can fully enjoy their parent-child time. Charge for 20 minutes to recharge 30%-80%, and a cup of coffee can be fully charged. WLTC is short of electricity and fuel consumption of 5.4L/100km, so it saves money no matter how it is driven.

　　Drive steadily

　　Eta Ursae Majoris C-DM is not only far ahead in terms of power and endurance, but also the unique flying fish super-sensing chassis at the same level has won the title of "Top Ten Chassis in China", equipped with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, intelligent brake-by-wire system and other common configurations of luxury cars, especially in waiting for traffic lights, overtaking with large throttle, U-bend and other sections, so as to maximize the realization of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water". At the same time, the four domains integrate EEA electronic and electrical architecture, support OTA iterative ability, and bring common and always comfortable luxury enjoyment.

　　Safe enough

　　Safety is always the DNA in the blood of Xingtu brand. Eta Ursae Majoris C-DM is the first hybrid vehicle equipped with Contemporary Amperex Technology Co., Limited’s brand-new M3P high-safety battery. It has a unique 1+8+1 battery management system in the industry, and the power is cut off rapidly when driving and charging collide for 2ms, so as to prevent the danger from happening. The whole vehicle is built according to the global N-CAP five-star collision standard. It adopts high-strength steel+aluminum lightweight space capsule design and two horizontal and three vertical embracing force transmission structures, bringing indestructible safety protection to users. In the design of the battery, the center is symmetrically arranged, protective plates and heat insulation plates are added around it, and protective reinforcing beams and energy-absorbing structures in the doorsill are added laterally to the car body, so that the battery pack can not be deformed even if it encounters impact. There is also the first batch of zero-formaldehyde cockpit car certification in China, which builds a protective "King Kong Cover" for users from multiple dimensions such as battery safety, active and passive safety and air quality safety.

　　The best solution in the new energy market leads the new era of high-end hybrid.

　　Previously, Yin Tongyue, secretary of the Party Committee and Chairman of Chery Holding Group, once placed his trust in the Star Way brand in public, "We want to make Star Way Chery’s ‘ BBA’ , become the brand pyramid of Chery Group ‘ Spire ’ , leading the entire Chery brand pyramid towering into the sky! And it is lit with new energy ‘ Spire ’ And help the high-quality development of China automobile ". After a series of extreme hard core tests, Eta Ursae Majoris C-DM, which has won wide acclaim, is undoubtedly the best solution for the new energy market. With the concept of "luxury and equal rights", the new car will bring users a full scene of anxiety and comfort, reshape the market structure with high value, and become a leader in the high-end hybrid market. (Source: Qi Ruixingtu)

The year 2020 coincides with the 50th anniversary of the establishment of diplomatic relations between China and Italy, and it is also the "China-Italy Year of Culture and Tourism". At this landmark point, at the official invitation of the Italian National Tourism Administration, Hu Bing, a gentleman from China, will co-host the grand event as an "Italian fashion friend", promote cultural exchanges between the two countries, and start his new journey as a "world traveler". Yesterday, Hu Bing also sent a message to Weibo, telling his origins and stories with Italy in the form of video.

Hu Bing, as an "Italian fashion friend", was praised as a walking China fashion label.

Like China, Italy is also a "treasure-class" world cultural heritage country. It is not only the cradle of European culture, the birthplace of the Renaissance, but also one of the current international fashion centers, and Hu Bing has a deep relationship with it. In his early years, after he entered the national team as a professional rower, he was sent to Italy to attend an international training camp. After being injured, he found another stage in his life and made his first show in Milan, thus opening the way to modeling and performing arts. For Hu Bing, Italy is a place where dreams begin and a place where his dreams bloom.

Since then, Hu Bing has gone to Italy and other countries to participate in fashion week, award ceremony, jury and other related activities almost every year, and has maintained the cooperation of European fashion brands and top designers for more than 20 years, becoming the face of china recognized by the international fashion world. Hu Bing has always had his own understanding of fashion. "Embrace the future and stay with the classics" is his philosophy. He loves the eternal charm of classics and embraces the changes and unknowns in the future, forming his own fashion style and unique label, which perfectly fits with the identity of "Italian fashion friend" and is praised by many fashion media as the fashion label of China.

"World Traveler" starts again, and every time he goes to Italy, it’s like the first time.

It is reported that based on his work, Hu Bing travels around the world for more than 200 days every year, and really feels the customs and local culture of different regions. He likes to stop and go, immerse himself in the local culture and folk customs, do not set a destination for himself, and follow his heart to be an exploratory "world traveler".

In addition, Hu Bing has devoted a lot of energy to cultural exchange, promotion and public welfare undertakings. This time, Hu Bing won the title of "Best Friend of Italian Fashion", and also told his origin and story with Italy in the form of short video on the platform of Weibo. "Italy carries too many memories of its growth, the sports spirit of Rome, the fashion art of Milan and the cultural exploration of Venice. Every time I go to Italy, it is like the first time." Hu Bing said.

In addition, in the early stage of the full opening of the two countries’ tourism, Hu Bing will also participate in a series of online warm-up activities for more Sino-Italian cultural and tourism years, and deeply share with fans the "knowledge points" of the two countries in fashion, humanities, tourism and many other aspects. In this regard, Hu Bing said: "Although the epidemic has changed everyone’s life now, I believe that one day, we will continue to meet in Milan, Rome and Venice, and this day will come soon."

Every reporter: Zhang Xiaoyin Every editor: Wen Duo

The domestic cosmetics retail industry is gradually recovering.

According to the data of the National Bureau of Statistics, from January to July this year, the total retail sales of consumer goods nationwide decreased by 9.9% year-on-year, but the retail value of cosmetics products gradually recovered, with a cumulative year-on-year increase of 1%. In the previous quarter, the retail value of domestic cosmetics products once fell by more than 13%.

From the sharp decline to the gradual recovery, many beauty brands are trying to adapt to the special consumption environment: the head international brands have increased their promotion on the e-commerce platform, and the live broadcast room has become a "heavy place" for the marketing of major brands.

However, for the new Xiaomei makeup brand, the low-price strategy is obviously unsustainable. From the current fiery live broadcast industry, there are "sales myths" and "tragic rollover". Behind the rapid increase in sales, there are also hidden concerns about high return rate. How can beauty brands play the live broadcast card well?

Under the epidemic situation, one of the measures taken by many beauty brands to boost sales is to exchange price for quantity. Even for international brands with stable pricing, "promotion" has become something that has to be done now.

Jian Weiqing, president of Taomei Beauty Business Association, described this year’s beauty industry as "the Warring States Period". "The market competition is too fierce. We made an analysis during the’ 618′ period and found that the promotion efforts of mainstream brands this year can be said to be’ unprecedented’, especially the cross-border big brands. The shipment prices have plummeted this year, and many brands have dropped by 20% to 30% compared with previous years."

Zhongtai Securities related research report pointed out that during the "618" period this year, platform and brand discounts increased. On the platform side, the discount and duration of Tmall’s "6.1 Activity" were expanded and extended respectively. In terms of brands, the pre-sale prices of major items of international brands with stable pricing in "618" are close to last year’s "Double Eleven". According to the data of the research report, from the data of the "6.1 Activity", the sales of Tmall beauty products broke through 100 million yuan in one minute and 500 million yuan in 22 minutes that night. One hour after the opening, the sales of L ‘Oreal, Estee Lauder, Lancome and OLAY exceeded 100 million yuan. Two hours later, the sales of 61 beauty brands such as Estee Lauder, SKII and HR exceeded the whole day of last year.

Under the epidemic situation, the online transaction volume of international brands has increased significantly. In this regard, Tu Xian, the head of Taobao’s global purchase brand and supply chain, has the same feeling: "Under the epidemic, the growth rate of global purchase is very fast, reaching 30% to 40%, of which the fastest growth rate is the bonded mode, while the direct mail mode shows a downward trend. Because of the restrictions on leaving the country this year, our buyers can no longer run overseas, so our overseas direct mail business has dropped by about 13% compared with last year."

The figure further indicates: "From the perspective of the entire Haitao market, the growth rate of Haitao people is very fast this year. We predict that the number of people who pay attention to Haitao goods will reach 235 million this year. In the entire Taobao ecosystem, nearly one-third of the 800 million monthly users focus on overseas brands."

The figure also mentioned that affected by the epidemic, Taobao Haitao beauty market has undergone three changes: first, the consumption classification brought by segmentation, local care such as head and eyes have become the habitual demand after the epidemic, and the sales of nose paste, eyelash growth liquid, mask, hair dye cream and eye essence have increased significantly; Second, the beauty users are younger, and the generation after 00 and generation Z are the fastest growing groups of beauty consumption, with a per capita expenditure of 1713 yuan/year, far exceeding the traditional quality population after 80; Third, product ingredients exceed brand awareness and other factors, which has become the first choice for consumers to consider new products. More than 50% Haitao users will pay attention to the main functional ingredients of products when purchasing cosmetics.

With Li Jiaqi and other head anchors creating sales "myths", many company executives also walked into the live broadcast room to bring goods. Under the superimposed epidemic, physical sales suffered setbacks, and "live broadcast" became the key word of online sales of major brands, especially in the online beauty industry, where the original sales relied heavily.

Image source: vision china

In the past six months, many cosmetics brands have tried to seek new sources of growth. However, under the hot live broadcast, the repeated rollover of brand live broadcasts and the frequent price break of big-name cosmetics have also brought thoughts to enterprises: How long can the price war in the live broadcast room last? How do new and small brands get a slice of the pie from big names?

According to Zhang Mofan, the anchor of Red Man and the founder of Meimo Emore brand, many brands entering the live broadcast room hope to get short-term sales promotion through live broadcast, but ignore the high return rate behind the promotion. "In fact, we pay great attention to the long tail effect and commodity return rate in live broadcast. I think these can represent your brand. The ultimate goal of live broadcast should be to let consumers buy because of the brand, not because they are discounted today. However, during the live broadcast, I found that many brands are particularly anxious, and they will ignore consumer cognition and brand tonality, and only remember the transformation and promotion. Therefore, we will see many brands overturned in the live broadcast, because he did not lay the foundation of the brand itself, and immediately promoted it, relying on impulse consumption of consumers to temporarily increase sales, and finally the return rate was very high. "

In fact, although the low-price strategy of live broadcast can break through the sales bottleneck through the "hawking" of the red anchor on the one hand, on the other hand, many brands are beginning to worry that the low-price promotion used in the live broadcast room will have an impact on their own brand image.

Jian Weiqing, president of the Taomei Beauty Business Association, said: "Since this year, due to changes in brand ecology and the international consumer market, there have been many cases of brand price breaks in the industry, which actually has a great impact on small and medium-sized brands and retailers, because small and medium-sized brands are more dependent on the channels of small and medium-sized retailers. However, as small and medium-sized retailers, they don’t have the traffic of big brands, and the traffic of big brands is in the hands of mainstream platforms, super big anchors and absolute head-on operating companies. Therefore, if big brands go down to seize market share, small and medium-sized brands will be under great pressure. "

With the price reduction of big brands, where is the way out for the new Xiaomei makeup brand?

Image source: photo network

Jian Weiqing believes that it is not wise to spell the price for the new Xiaomei makeup brand. "Personally, I think it is necessary to stick to the price strategy, which is the lifeline of a brand. New and small brands must pay attention to it. If some big brands dive in price, it is only a short-term strategy. The price of big brands will dive in a short period of time, the brand will be wiped clean, and new clothes will be replaced. You can still go ashore, but if new and small brands follow suit, the C-end will label the brand as low-priced, so it is difficult to go back." Jian Weiqing said.

According to Huang Yong, the founding partner of Baojiehui Innovation Consumer Fund, if domestic beauty brands want to be unicorns, they need to aim at subdivided tracks. "From the past experience, in the field of beauty care, great companies, such as Durex and Weiting, are easy to appear on the subdivided track. Although the category is not big, if the brand becomes the champion on the subdivided track, the market is very big. From the current beauty care industry, I think the product combination of high-priced instruments and consumables such as beauty instruments and essence is the easiest to go abroad. " Huang Yong said.

In addition, Huang Yong said in an interview with national business daily that although beauty brands were affected in retail during the epidemic, from the perspective of the capital market, the popularity of investing in beauty brands remained unabated. "In the past, we saw domestic beauty brands with perfect diaries, flowers and other heads. In fact, this is just the beginning. From the overall trend, China’s beauty industry has been developing at a high speed, and the research and development and production capacity of domestic beauty brands have been improved, and now we can make good products. We predict that in the future, we will have cutting-edge domestic brands in various segments. At the same time, we believe that in the next ten or even twenty years, China’s Procter & Gamble, Unilever and L ‘Oreal will appear. " Huang Yong said.

Cui Jing, vice chairman of Cosme Beauty Group, expressed his optimism about domestic beauty products. He told national business daily that Cosme Beauty has launched a minimum order quantity of 500 as a beauty OEM. "According to our experience, in fact, local beauty companies in China often do better in localization than international brands. We hope to provide support to local beauty companies in China and reduce their trial and error costs by reducing the minimum order volume." Cui Jing said.

national business daily